brings you behind the scenes of one of the most iconic italian fashion houses, fendi, with ceo pietro beccariwo italians opened a fur and leather shop in rome. their names -- edoardo and adele fendi. the mantle passed to their five daughters, and it is there the fendi story really begins. under their watch, the company grew into a multinational luxury brand. although

brings you behind the scenes of one of the most iconic italian fashion houses, fendi, with the ceo pietro beccari5, two italians opened a fur and leather shop in rome. their names -- edoardo and adele fendi. the mantle passed to their five daughters, and is there where