pincus is an inspired leader. whether he can tune his inspiration so to speak to suit the times that zynga is in is a tough question because not only does it need to revive the production of being hit games and continued immigration to mobile, but it has to slim down further and become a more efficient company. he is a visionary entrepreneur, not an operating genius. cory: visionary entrepreneur, his most creative vision seemed to be in the accounting tricks they used in the ipo to change the revenue recognition. rich greenfield, you called for this. you said matrix was not working and zynga. >> i want to give you a live update, that i am literally on sling tv right now watching hbo and looks beautiful. it looks like it is working great. cory: i thought you were going to say you were going to say you are playing mafia wars still. what was different under the mat trick years? >> we believed don mattrick needed to be terminated by the board. he made some very key mistakes in terms of reengineering the poker game, ma

pincus announced last night he is returning as ceo. this morning shares of the company are getting walloped. he replaces don metric, a federal of the console gaming business who is now leaving the company. zynga once led the market for games played over social media. last are, sales dropped 21% and zynga lost more than $200 million. this is where the shares stand right now. down 13%. professional networking site linkedin is buying into the online learning business. it acquired a cipher $1.5 billion. lynda.com is a subscription site. the classes are offered in five linkages languages.a warning from the president of iran . he says they will not agree to a deal unless economic sections are lifted immediately. that is likely to come look at efforts to reach a final deal with iraq. the u.s. and its allies want to suspend sanctions only after international monitors verify iran is complying. here in new york, property prices are soaring in brooklyn. the median home price in the first quarter rose 18% from a year ago to $611,000 setting the si

pincus is an inspired leader. if he can tune his inspiration so to speak, to really suit the time zynga is and is a tough question. not only does it need to revive the production of really big hit games, but they are slimmed down even further and becoming a more efficient company. cory: his visionary entrepreneur seems to be accounting tricks in the ipo to change revenue recognition. you called for this. you were saying that he is not working at zynga. what was he trying to do there? richard greenfield: i am watching faults in our stars on sling tv and it looks beautiful. cory: i thought you were going to say you are playing mafia wars. what was different under the matrick year and a half or whatever? richard greenfield: the problem with don matrick that we believe he needed to be terminated by the board is that he made some very key mistakes. remember, he's not a mobile guy. could he have gotten the game to work? it's possible. but we saw a rapidly shifting strategy. profitability targets never seem to actually g

alix: still with me, bill janeway of warburg pincus.st five years, this company is leading the pack of billion-dollar valuations. as many people like to say unicorns. how do you tell the difference between a unicorn and a real horse you want to bet on? bill: unicorns used to be scarce. now there are more than 80 of them. most coming out of silicon valley and san francisco. most of them offering some kind of disruptive service leveraging the billions of people on the internet with smartphones and cloud services to deliver disruptive services. think uber and airbnb. those are the poster kids. what is difference about the existence of these is the fact that thanks to open source software, cloud computing, the cost of starting one of these has dropped to zero. there are orders of magnitude more winner take all startups. as any of them get traction, it becomes possible to imagine the next facebook, the next twitter. they are attracting capital while still private from people who don't know what they are doing were driven by what is now known

mark pincus is back head of zynga. >> when don took over, the stock was up sharply.hinking an adult is in the house going to do something with the company. >> that's not a good sign, on down $10. it is a $2.60 stock. you think it's cheap. it's not cheap at $2.60. it is still risk. does it have further room on the down side? probably. a lot of people say it's an option. i get it. >> what do you think? >> have the market cap is in cash here. there is a floor in this thing. you know, again, i don't think that pincus is the answer. the stock rallied when he left. and matrick came in. they're doing a lot of the same. the problem is the business model. they're a one trick pony. it will probably trade back to cash, though. >> big day of gains for netflix. out with a cautious but optimistic note saying they expect it to come in above conservative. netflix took to twitter and reported that viewers matched 10 billion hours of netflix content last quarter. dan? >> it's interesting, right. people want to hate it because of the valuation. you think about it and the competition on

they want mark pincus back. he is coming. the stock is expected to reopen at 4:35 p.m.astern time. we'll see what zynga does. david: remember what steve jobs did when he came back. liz: a lot. david: sometimes reemerge ends of the founder is a good thing. liz: turning back to boston, guilty on all charges. one surviving boston marathon bomber now faces the death penalty. we'll take you live to boston coming up. ♪ ♪ help an oil company overcome minus 47 degree temps, 5 foot ice, and 16 foot waves, to safely keep crude oil flowing 365 days a year. when emerson takes up the challenge, it's never been done before simply becomes consider it solved. emerson. [announcer:] what if one protect you from cancer? what if one push up could prevent heart disease? [man grunts] one wishful thinking, right? but there is one step you can take to help prevent another serious disease- pneumococcal pneumonia. one dose of the prevnar 13® vaccine can help protect you ... from pneumococcal pneumonia, an illness that can cause coughing, chest pain, difficulty breathing, and may even put you in

mark pincus was pushed out a little bit or chose to take a step backwards.oming back as the ceo. this halt was made before the announcement came out. i will keep you posted on what happens when the stock begins trading. in the call they said they are confident of the outlook they gave. they are not changing any of the numbers when it comes to financials. alix: nevertheless, it was up 511% last year. he is taking an annual salary of one dollar. scarlet: i'm sure he has a lot more at stake. alix: we want to take -- talk about the fed. professor lang flower says he thinks the fed could raise in 2016. could that be on the table? what would need to happen? >> we need to see some contagion spreading deeper into the year. policymakers are not of that viewpoint. they are looking at port disruptions and winter weather. they say that is why growth is slow. if we come to a new realization we are not going to have a sharp snap back like last year. if that is not repeating policymakers are going to be a lot more cautious. alix: what is the treasury market telling you? >>

pincus was the company's founder and chairman. replace don mattrick who has led the company since 2013. pincus has said the firm had a strong first quarter and he is confident in the outlook. orange is looking to invest in bitcoin startups. it would make the company one of the first to become interested in the technology behind the digital currency. like other carriers, orange is building up its mobile payment business. coming up on the program, the u.k. general election is like -- is unlikely to give one party a clear majority. we will explain all the possible coalition combinations with the help of some legos. ♪ anna: welcome back to "the pulse " live on bloomberg television and radio. with less than a month to go until the u.k. election, no one can say what will happen afterwards. a new poll suggests neither labor nor the conservatives will win a clear victory and might need a coalition partner. that is where the hard work begins. >> her majesty, the queen has asked me to form a new government. our country has a hung parliament

. >>> mark pincus is back as ceo of zynga.taking control of the struggling online game company he founded. best known for games like farmville, that was at one time the most popular company on facebook, but more recently other people moved on to other games and to mobile devices. >>> an overwhelming majority of american teenagers have smartphones. a study by pew research center finds 73% of teens have one. the report says 91% of those go on the internet on a mobile device at least occasionally. and 24% say they are online almost constantly. >>> and those strange rob lowe tv commercials are done. >> i'm rob lowe and i have directv. >> i'm super creepy rob lowe and i have cable. >> the ads with lowe playing a series of loser alteregos drew complaints from cable giant comcast. directv was told to stop using the ads because there's no proof its service is better than cable. alison? >> you can't get enough of rob lowe is the problem. jill wagner at the new york stock exchange, thank you. >>> golf's greatest challenge tees off today

ceo don mattrick will leave the company and mark pincus will return to the role as ceo.or declined 21% from 2013. the committee reported a loss of $226 million. shares are down 30% over the last year. one of the most visible losers in this space. joe: they had a model early on which was taking advantage of facebook to have people spam all their friends. i remember i was at a party once and someone described to me as this magic money machine. that was probably a red flag that it was not going to last. indeed it hasn't. it is great that the the old ceo's going back but it is hard to find a model that will work. leslie: clearly they need some kind of change. the stock has been hit drastically over the last year but investors today are not seeming to excited about pincus being the silver bullet. matt: is he steve jobs? probably not. smartphone wars heat up. samsung is hoping to get market share against apple's iphone. samsung expects the pair of galaxy s6 smartphones to set sales records. they also expect a man to exceed supply. could reach 55 million this year. do you use a

mark pincus is returning to the job at the online gaming company taking the reigns back.he former head of the xbox division took over two years ago. analysts say the leadership change sends the wrong message as they were starting to move in the right direction. shares fell about 10% in after hours trade and it's trading down by around 7.9% in frankfurt. >> what was the wage? >> $1. >> there you go. not too bad. coming up after the break, the easter bunny came earlier this year giving a boost to retailers in march. we preview same store sales as we break down key earnings from costco next. new york state is reinventing how we do business by leading the way on tax cuts. we cut the rates on personal income taxes. we enacted the lowest corporate tax rate since 1968. we eliminated the income tax on manufacturers altogether. with startup-ny, qualified businesses that start, expand or relocate to new york state pay no taxes for 10 years. all to grow our economy and create jobs. see how new york can give your business the opportunity to grow at ny.gov/business >>> jp morgan goes

founder and chairman mark pincus will return to the position. last quarter zynga posted its first sales increased since 2012, but it's string of losses extended to six quarters. zynga's shares are down in after-hours trading. google plans to launch a youtube subscription service as soon as this year. the feature would allow paying subscribers to watch youtube videos without having to sit through ads. revenue will be shared between google and video creators. this is according to an enough from google obtained by bloomberg news. now to the lead -- apple has a lot riding on the watch. the company's first entirely new product since the ipad in 2010. while it doesn't hit stores until april 24, the first reviews are coming up. bloomberg's josh to falsely spent a week with the watch and can tell you if it is worth your money. josh: the apple watch is a huge release for the company. it is the first new product they have made since the ipad and a depth of steve jobs. the watch is gorgeous in a surgical, sterile kind of way. like any apple product, it is

zynga investors do not feel any better about mark pincus then when he stepped down as ceo two years agohe announced last night that he is returning as ceo. he replaces don mattrick, a veteran of the console gaming business who is leaving the country -- company. zynga once let the market for games on social media. last year, sales dropped 21% and the company lost more than $200 million. that is a look at our top stories this thursday. coming up, agriculture reporter alan bjerga dissects the latest crop report. at 2:30 p.m., we look at the dollars impact on tourism. and then for ivy league college applicants, the agony of defeat. ♪ mark: in be sure to check out the latest edition of "bloomberg businessweek" with a cover story on the internal revenue service. it hits newsstands and your tablet today. doesn't really say that? i have to ask -- look at this. let's look at commodities. crop surpluses are continuing to grow according to a department of agriculture global report. our agriculture reporter alan bjerga joins me from washington. what is this doing for prices? alan: today you saw soy

they're plunging after it was announced the ceo would be replaced by founder pincus. >>> the apple watch making it into the hands of reviewers today. no shock but it's created quite a buzz on cnbc.com. and our "hot list" today. up next, we'll get the low down. >>> there's no mind like the curious mind. one of the most curious belongs to brian grazer. it's led to him meeting people from all walks of life and now he's sharing what he learned in a new book. brian grazer live from post 9, still to come. >>> well the fed, oil, and apple, those three things together can only mean it's time for "the hot list." and here is the site's managing editor allen wastler. >> it was pretty serious with our readers. they went after the three serious subjects. first the fed, we had the fed minutes at 2:00 and we had a terrific traffic spike around then with people diving in trying to figure out where they're at and, of course, there were divided opinion. they wanted to drop patient but should we hike rates in june do it in september, wait until next year? people just all over that story

tim geithner is over working for pincus. stephanie: larry summers.turn down an invitation for golf etiquette is the. ben bernanke, you're not alone. erik: when we come back, we will be talking about cocktails -- stephanie: and building an empire. bethenny frankel has done it all in just a few years and it started on bravo tv. stay with us. you are watching bloomberg. ♪ erik: a busy day for ipo's debuts. esty has started trading and now it is virtu financial's turn. let's go to scarlet fu. scarlet: they opened a $20 apiece. they ipo'd at $19. they are at $22.67. that's pretty good. as you mention, party city and etsy flying pretty high on their initial day of trading as well. they had a shock after michael lewis's came out with "flash boys," which was bad pr, but by delaying, it worked a better because the stock index at near record highs. stephanie: i would say that that is an understatement. scarlet fu, giving us the news. now bethenny: is back. i am talking bethenny frankel. while she has hit some challenges it has not stopped her from starting a n

sunday night, walter pincus on his opinion on the invasion of iraq. >> i think the bush administrationnd willful it's never proved to be experts on iraq and they proved it. history proved it. we get deceived by it and we can go back to vietnam with a great example for the first time. we did openly and we had a history. in the middle east, it is a different coach her. >> the state of black men in the united states. the head of "my brother's keeper" spoke. from the american enterprise institute, this is 1.5 hours. understanding black youth doing the best i can -- fatherhood in the inner city. helping black men thrive. my brother keeper, these are the works of our very distinguished panel. each guest has produced important work about the issues facing black men in high poverty areas. to be sure, what we're talking about today is not the condition or status of all black men. as professor patterson has shown, the influence and contributions of african american men far exceed what you might expect based on their percentage in the population. and we have our twice-elected president of the uni

pincus: i think those in the administration, they never claim to be an expert on iraq, and proved it.history has proved it. we look at things from our own point of you and get deceived by it. -- point of view and get deceived by it. you can go back to vietnam, and it was the first time we sort of did it openly. but we have a history of trying to think other people are like us, and the world is different. and particularly in the middle east, it's a totally different culture. >> senate night at 8 p.m. eastern and pacific on c-span's q&a. >> washington journal continues. host: back at our table this morning is congressman ron kind, member of the ways and means committee here to talk about trade. let's begin with the four agreements your administration is brokering, it gives the ability of the president to negotiate without negotiating on the floor with members of congress. explain to me why you are for trade. guest: first, i am for robust trade so we can level the playing field for our workers our farmers from our businesses, so they can compete successfully in the 21st century and a glo