and pindrop has a big investor behind it, we spoke with john chambers and the ceo of pindrop. >> the business, asking you questions to identify yourself, it is a bad idea. it is frustrating you, it does not catch very much fraud. in the u.s., they are losing $10 billion to voice fraud and even more -- >> $10 billion a year? >> yes, because every single call -- when we started, one in every 2000 calls coming in was far, now it is -- a fraud, now it is one in every 900 be brutal -- every 900. there are so many calls coming into these call centers. as people secure their online and physical site, it is the easiest thing to pick up the phone and get a call center agent to do your bidding. they are not catching the fraud. what is happening, all these questions are translating to in addition. billion, asking people -- asking people stupid questions. >> john chambers come how big is this business? john: it is big in terms of opportunity. you think about $22 billion spent either in fraud or fraud prevention. and it upsets customers. it will become a digital world, 500 billion devices connect

pindrop is fighting phone fraud.oke to cisco chairman john chambers and the ceo of pindrop. >> the business where they are asking you questions to identify yourself is a really bad idea. one, because it frustrates you. it doesn't catch very much fraud. right now in the u.s. alone, they are losing $10 billion to voice fraud, and even more so -- yeah, $10 billion a year, because every single call -- when we started the company, one in every 2000 calls was fraudulent, now it is one in every 900, so there are so many calls coming into these call centers because what they have realized is that people secure the online and physical side, but it is the easy thing to pick up a phone and get them to do your bidding. these call centers are about customer service, so they are not catching the fraud. all these questions are translating to in additional $12.8 billion asking people stupid questions. cory: how big is this business? john: it is big in terms of the opportunity. you think about the $22 billion being spent on fraud or

fuente: pindrop si (en un cuadrado rojo que diga: grabando) cuando usted contesta si, esta respuestanales vuelven a contactarlo para demandar el pagoe auna factura usan esa grabacin como prueba de que usted acept pagar por dichos bienes o servicios. ryan kalember / especialista de seguridad cibernética we have se these ro calls get more sophiicated, andven mimithings like background noise // to convince you as theecipient ofhe phone call that it'a real person hemos notado que esslamadas automatizadas sean vuelto m sofisticas, algunaseces sta imitan sonis de foo para cvencerlos dque es una persona realla que está llamando. una sola lmada pue ser suficiente parconvertirlon una víima más de ladelincuencia. es por eso que las autodades recomiendprestar mucha atención cuandoun número desconocido aparece ensu pantalla.sot oficial carl zogby / vocero de la policia de hialeah si usted ve que en la identifaci un teléfo que noonoce, ni le nteste. ses una llamada automática que hay unagbación haciénte preguntaque le repita o que diga que si o que no, definitivamente es un fraude y cuelga ensegu