. >> i have been a collector for a number of and one day i got a call from pininfarina. >> this was anside work shop. the head designer he wanted to prove he could still make a pretty ferrari. that designer turned to jim, offering to make him the ultimate car. >> he needed to find someone who wasn't afraid of annoying ferrari. it was a pretty radical idea, and they did get extremely annoyed at it. the thing was i didn't care. what can ferrari do to me? >> jim spent a year conceptualizing the car. starting with the classic enzo ferrari and bringing it up to date. >> the idea of this was to be a modern interpretation of the great ferrari sports racing cars from the 1960's, but to make if a very functional car. >> he wanted to call it the p 4/5 ferrari. >> oddly enough, ferrari and many italians come to respect people to stand up to them. >> ferrari declined our request for comment, but the company's actions speak for themselves. ferrari sent its chairman, luca cordero di montezemolo, to personally vet the car and decided jim could call it a ferrari. >> but why? how does it affect him? >>