lemonis: so i'm bringing you to pinnacle advertising.20 years. so they're going to talk to us about how to turn a website into a 24-hour marketplace, and they're going to talk to us about how to market our location in santa claus, indiana, so that people want to stop there. why'd you make that face? mark: money! lemonis: i'm preparing you that you have to spend money to make money, okay? mark: okay. lemonis: at the end of the day, in order to grow this business, we're going to have to invest in this business. the reason that i wanted mark connected with pinnacle is because they handle massive companies. mike: this is our awards wall. mark: holy smokes. lemonis: and i wanted him to know that i was giving him every available resource possible to grow his business. can we go to his current website just so you can see it? catie: yeah. it's -- i was going to ask a lot of questions about it because it looks like it was built by your e-commerce platform, but it doesn't sound like you're doing a lot of e-commerce right now. mark: no. we're not.