one of the interesting things about this latest survey from piper jahvid ray seems to point out to meience of shopping, that is, going and having a meal, you know, walking the mall or wherever you happen to be and buying things, the total shopping experience is becoming more and more important. is that the way you view it? >> yeah, definitely. if i'm going into a store, i want to have a great experience, and being in stores that the experience isn't so great, that definitely influences where i'm going to shop. >> stef, it was interesting, 21%, the teen budget on food. that's the same as clothing. >> yeah, for the first time in 13 years in our study, we found that experiences and eating out is certainly one of those, is trumping product. we think that teens are most certainly signaling they're enjoying spenting time out as well as buying product. >> when you go buy, where do you shop? >> j. crew, lily pulitzer and free people. those are my three favorite stores. >> what stores would you avoid -- or i shouldn't say avoid, but don't have the right product mix for you? >> i'm that interes