. >> one of the things that's going to be valuable is this research being done taking the oecd pisa test and bringing it down not just at a national level but to the high school level, literally, so if you're in suburban d.c., you think, oh, my gosh, our schools are so good, this is a problem of the urban core. as a mom or dad, you don't worry about it as much because you think your schools are ok. when you compare fancy pants high schools, no disrespect to bufrle suburban washington, d.c., the financial capital and real estate capital of the united states now, no unemployment, high income, everything is great. if you compare those students and those schools to comparable schools in stockholm or helsinki or paris or korea, and you start pointing out that no, we're not as good, it will create a sense of maybe shaking the complacency, which i think is the first step. there is a complacency here that people -- opinion leaders and people that have more disproportionate influence, don't view their own kids' plight as bad at all. and we need to create some awareness, i think, as john said, thr