reporter: for these two men, the placa sagrada familia is a part of their lives.nando lastra and fransisco bohera have lived here with their families for forty years. this is their home, where they raised their children. but the increasing tourist activity is getting on their nerves. francisco: we used to have a quiet neighborhood here, where you could go for a nice, relaxed stroll. and now there's this ruckus. fernando: it's become an amusement park with all the trappings -- tourists, buses, hustlers, pickpockets, and so on. reporter: for years, these men and the local neighborhood association have been fighting to preserve the original character of the area. bakeries and fish shops have hade to make way for businesses catering to tourists. joan: what we have here is a real monoculture of souvenir shops and fast food restaurants. they have a lot of economic power. that's why the rents for businesses have gone up so much. and that has a negative effect on the diversity of the neighborhood. reporter: one of the last food markets that's been able to stand up to comp