this is pladis promoting its recycling achievements. but what do these numbers tell us?he proportion of the individual pieces of packaging produced by those brands. so, what is the percentage? that'll be an interesting statistic to see on their website for the crisp packets that they have. what percentage are they working on here? we decided to crunch the numbers. nearly 16.5 million wrappers have been recycled over the last ten years, according to terracycle, through the pladis scheme. sounds impressive. but, just to give you an idea of scale and how many of these products are sold. mcvities has said that 56 million packets of plain digestives and 71 million packets of chocolate digestives are consumed each year, and that's just these two products. so, pladis�* scheme collected the equivalent of i% of wrappers for just these two products during that time. and that looks like this. it's a drop in the ocean. it's a start though, it's a beginning, and before terracycle existed, there was no solution to recycle those wrappers. it's the same story with kp snacks. it makes hu