ken kannappan is ceo of plantronics. he heads a company named as one of the best in america by forbes magazine. joined by sarah lacy and tom giles of bloomberg "business week." it turns out i know you as the car in mey ear company but it's not a huge part of your business. >> it's the most number of units since how we touch the most consum consumers. the largest part of the revenues and profits come from business-to-business communications. >> why do you win in business-to-business communications because, you know, you've got pretty big competitors there, and you know, frankly, when, you know, tech crunch we need to do a call with someone, plantronics isn't the first naming that jumps to mind? >> we're usually used as a part of the other solutions from the larger enterprises. actually, we're the number one player in that market. the reasons you us, number one, audio quality will be distinctly better. you won't have any annoying background sound. you'll have good, clear communication. nothing more us straighting when some