schick as a master brand and bringing the biggest innovation we have had in year -- years around the playtex business and organics. we have made significant investments in the pipeline in terms of new products and we have increased advertising support behind those brands at the same time. caroline: rob, great to get some time with you. thank you for being so transparent. coming up, we continue our focus on the consumer amid high prices and the alibaba singles' day has record sales posts. we discussed that next and what that could signal for holiday shopping right here in the united states. this is bloomberg. ♪ caroline: singles' day for alibaba, the world's biggest shopping day, one of the biggest recent drivers of the growth is livestreaming influencers, some of whom have built massive followings and can move billions of dollars in goods in a single broadcast. here's a look at the future of growth in these live streams. >> meet two of chinese most influential influencers. these two have such big followings, one of them sold 50,000 units of lipstick in five minutes. together they racked up s