way. >> plimer took about 30 or 40 seconds and said, okay, he's coming out. came out and they him, they grabbed him and cuffed him and took him off in a car. >> just as quickly, the video makes its way to the television air waves and beyond. >> a tv reporter's run-in with a store owner has led to criminal charges in canada. take a look at this. >> it hit youtube and apparently got hundreds of thousands of hits. i was kind of flattered by the fact that people were viewing this all over the world. >> in november 2008, plimer is convicted of assaulting silverman and his cameraman. he's ordered to undergo psychological counseling. plimer is never charged with selling counterfeit goods but his business soon folds. silverman says bringing down adam plimer was never his intention. >> my goal was restitution, that he would refund the money to the people who bought the phony or counterfeit frames. i really didn't want plimer to be led away in handcuffs. that wasn't the object of the exercise. he went overboard and ended up in the situation where he ended up in court,