. >> author po bronson when "press: here" continues. >>> welcome back. the shape of your hand can affect your success at work. i learned that in po bronson's book "top dog." science of winning and losing. it is a dog eat dog but don't be on the menu. po bronson, author of "nudist on the late shift." "the first 20 million is always the hardest." it became a film. screen play by the guy that did "iron man." "swingers" is a great movie. not with the blockbuster success of "iron man." of all the ones to conspire with john on, you know, that -- the -- 20 million is the hardest, probably not the best one. iron man would have been the one. >> we thought it was going to be the iron man of its time. john had been an engineering student in chicago. he had this background and had been a geek. and before he became a writer. so he really was drawn to the material to the play. we took him to these companies in the valley. he got into it. the film didn't do well. right. and -- the first 20 million was the hardest and -- it did not make $20 million. >> wrote the book. >

for almost 20 years, phillip bronson who goes be po was praised for his writing and back in the day for his looks. 1999 the sexiest author alive. >> so embarrassing. >> you a days you find bronson at the headquarters of the youth soccer league. he's not only the president but he's studying the behavioral habits of the kids. >> i was coaching the team. the kids started playing in fourth grade. a lot of them were the best and now they were playing the other best teams. not all handled it the same way. some kids didn't handle the sense of having to compete at all. i wondered why. what is going on in their psychology to try to understand these differences in performance. >> you write about it in the book, if i'm a worrier versus a worrier. >> there's a genetic element that affects how dopamine is in your frontal cortex of your brain. when you are not stressed, normal every day life going about your business, getting your work done, you have a cognitive advantage, ten iq points, as long as there's no stress. under stress, you see this flip-flop. the warriors now their brains work optimally.

po bronson. tess well born. [speaker not understood]. espinola jackson. [speaker not understood]. paul page. leah [speaker not understood]. and george wedding. welcome. >>> thank you. >> you can go ahead. >>> okay, all right. hi, i am christin ham son and i'd like to thank you for having me here today, supervisors. ~ obviously this is an important law. i also believe that the reforms that are being considered today are very important as well. i was asked to share a little bit about our family's story. i'm here to talk about one of those home remodel projects that came up against the ceqa process as they are implemented today in san francisco. and, so, i'm here to talk about some of the real impacts to real families. i can sense there is concern in the room about some of the changes that are being considered, but i hope that our story might help people think about some of the impacts and the way ceqa is implemented currently as well. we did a home remodel project. it took us about 2-1/2 years to get through the full approval process. we went through mediation, the planning commissi

plus, author po bronson ponders cheating. our reporters from central china television mark nu.s. this week on "press: here." good morning, everyone. i'm scott mcgrew. the organization joint venture silicon valley. in alliance of business and government changed the definition of silicon valley to include san francisco. a place that is not in any way, shape or form a valley. the change was made to acknowledge that san francisco, not the sunny south bay, is the new center of tech. now certainly the san jose area still has apple, the world's most valuable company, as well as google. >> talk about that facebook phone. >> peninsula has facebook. but the new hot start-ups, twitter, yelp, sales force, were all drawn to san francisco. several because of the city's community benefit agreement or cba. a contract whereby the city agrees to drop some taxes in exchange for economic benefits. in the case of start-up zen, the company agreed to locate in the downtrodden tenderloin. and support local jobs. in this case, a accident desk luncheon catered by a charity which trains and employs forme