because you have got ezra klein moving to -- and david pogue has gone to yahoo and different people going to different places, give me a sense as you have been talking about, what it is about and what impact it will have the connoisseur, the consumer, as well as what what, impact it will have on mainstream media. >> well, let me tart, because we both is a thoughts on this, there are two things one is the web itself and by the way, i don't believe that print is inevitably dead or that every print or traditional broadcast outlet is necessarily dead, but clearly the web is an enormously dynamic and important place for journalism that is winning right now, and so that is one of these things, i mean, the one common factor in all of these things is that it is web first and web centric and web only, perhaps, second but there is a second thing here which has to do with the combination of journalism and entrepreneurship and saying, ezra ornate silver or maybe us, these are people that have built a following zero, a brand, and may have the opportunity to raise money or to get partners that will fun