when you talk about purpose, this is come from you because you've always been passionate pointit? turning where you thought this has to be done for myself and my business? paul: i always felt that we are not here for ourselves. the role of business is to serve society. that is how lord weaver started. in victoria britain, one out of two babies did not make it past the age of one because of issues of hygiene. these shoes have moved to sub-saharan africa and india. the business that addresses these basic issues of society which is the sustainable agenda. i think that it is our duty as ceos of this world to set an example and be sure that we are driven just by shareholders, but that we are driven by the needs of consumers. and if we cater to them very well, business will perform. francine: you must be disappointed that not more ceos think like you? paul: you should not sit here and get frustrated by the attitudes of others or the speed with which things move. you should just continue to focus on bringing the right people together, creating did -- tipping point, and moving these barri