our exclusive interview with the ceo of pokemon, next.emily: after more than a year since its launch, pokemon go still attracts more than 65 million people around the world. in the u.s., is among the 20 most lucrative apps this year. speaking to eugene nakamura, the ceo hints at big plans for the game. >> when we launched pokemon go last year, it was only 10% of what we wanted to achieve. we are working on they ability to swap pokemons, or being able to battle their peers. with more than 800 figures, there is much more we can come up with. eugene: the switch has been out for more than half a year. what are your impressions of how it is doing and your impressions before it went out. has anything changed? >> i said it would not be a success before it went on sale. in the age of the smartphone no one would carry around a game console but i was wrong. the key to a successful game is simple. software with absolutely quality -- absolute quality. if the software is attractive it can be flexible. the nice to be one more step to attract a wider au

clearly covered 140 pokemon so far. there is much more we can come up with. eugene: the switch has been out for more than half a year. what are your impressions of how it is doing and your impressions before he went out? nintendo switch would not be a success before he went on sale. i thought in the age of the smartphone know when we carry around a game console. it is obvious i was wrong. i came to realize the key to a successful game is quite simple. software with absolute quality leads sales of hardware. it can be football if the software is attractive enough. it is popular among early adopters. denny's to be one more step to attract a wider audience. i see potential, but one cannot overestimate his potential. eugene: you mentioned strong software is the key to the system. i wanted to ask you about your upcoming game for switch. they cost a lot of excitement when it was announced in june. what else can you tell us about it? >> the pokemon games work well in handheld devices. we are developing games that work on switch

after more than one year since their launch pokemon go still attracts a lot of people. speaking to bloomberg television's ceo hints at big plans. >> when we launched pokemon go it was 10% of what the company intended to achieve. we have only covered 140 so far. with a hundred more there is still much they can come up with. >> the nintendo switch has been out for half a year, what are your impressions and how it is doing and what were your impressions before it went out? >> i told nintendo that it would not be a success. because i thought in the age of the smartphone no one would carry around the council. it is obvious i was wrong. i came to understand that the key is simple. software with absolute quality links to sales. play style can be flexible if the software is attractive enough. currently it is popular among early adapters. i see more potential in the switch. >> you mentioned a strong software. that is the key to the system. i want to ask you about your upcoming game or the switch. it is causing a lot of excitement. what else can you tell me about it? >> the games

the third is from pokemon go, encouraging him to go explore local parks. the tweet read pokemon go trying to murder people. >> a lot of people are making fun of our varied weather coverage, including this family, the dad going outside, reporting, doing their fake mock report here, it includes buckets of water and then some. we had serious coverage yesterday. >> we d aid, and you took that seriously, and some offered feedback on that like this twit other viewer who sd i can't stop watching this amazing moment. love your hair, kendis. >> apparently, that was a z2gv6z zi0z y2gv6y yi0y >>> this morning on "world news now." irma causing widespread flooding across the south millions are without power as the full-scale of the damage is revealed and the struggle is real for so many trying to get back home. >> plus a new look at the caribbean islands devastated by the storm. abc is on a coast guard cutter racing to evacuate stranded america americans, while desperate residents await supplies and now there are reports of looting and violence. >>> and new this half h

so yeah, i don't know, biggest thing since pokemon, i don't know. i'll tell you one thing, jake makes it--when he was on our show before, he makes it look so easy, it's scary how easy he's made it. mika: he's my teacher. robert: jake, you're my hero here. what do you want people to think about when they come to the festival? you know, how do you want them to dress, how do you want them to do? what's the best way for them to become a part of the whole japanese culture, pop culture festival and atmosphere? mika: well, i know that people are going to come looking for one or two things, maybe it's the band, maybe it's kendama. but then you turn around and you might learn about ramen, you might learn about japanese street fashion. so, i think come with an open mind. you know, you might meet something new. come with an empty stomach, come thirsty, and always an extra layer. robert: thank you very much, both of you, for being here. great demonstration, jake. jake: thank you guys so much. robert: thank you for being here. jake: see you at j-pop summit. robe

pokemon go to the polls. [ groans ] >> seth: that joke was so bad, people stopped playing pokemon gole heard that joke and went, "welp, back to minecraft." [ laughter ] you also said in your book that bernie's ideas were nothing more than a pipe dream. hey, i'm not sure if you've been paying attention, but pipe dreams paid off great in 2016. trump won by saying he was going to build a wall. you should have said you were going to build a stairway to heaven or an escalator to mars that you were going to make the martians pay for. [ light laughter ] and hey, we are living through a very dark time in america, but there is also an unprecedented opportunity to pull democrats and liberals together and to stand against the hate and incompetence in washington. the best way to do this is to get the people who voted for you and the people who voted for bernie on the same page. this isn't the time to complain because senator woodstock didn't roll over for you. hey, if anything, he helped make you a better candidate. you know, the candidate who beat donald trump by three million votes. [ cheers a

—— well, remember pokemon go? our technology correspondent rory cellan—jones explains. reality and has released a softwa re augmented reality and has released a software kit, a kit to make ar apps. it isa software kit, a kit to make ar apps. it is a big feature of the new iphone. and you have one of these ar apps. iphone. and you have one of these ar apps, that you have been working on. tell us about it. you can basically achieve your fantasies of running into large flocks of pigeons. here, we scatter food on the floor, and make a complete mess. the pigeons are now appearing from the sky above us, and the aim of the game is basically to run at them as quickly as possible and scare them off. as such. so there is a flock right behind you, just there. oh, a pigeon there... we need to scare them. sigh making noise and flatter my arms around his get. but they are all over the office. the whole idea of ar has been around for years. what is different with this kit? apple have opened up for the first time to hundreds of thousands of developers, which the technology before would

friendly tasks around it's part of the parties seventy two hours campaign ahead of tomorrow and read its pokémongo. there is another initiative that it's going on that i think we should talk about it's a hash tag initiative targeting women that's right i didn't know this until this week but apparently in every election in june. since nine hundred fifty three more men than women have turned out to the polls and that's you know a bit surprising because there are about two million more women in germany then there are men so there's a new campaign which is trying to change all of that it's called joe woman as opposed to germany it was launched by twenty three german magazines with a combined readership of more than twenty million each of those magazines has content specifically targeted today readers with a mix of celebrity news fashion and activism to try and get more women out to the polls now the editor in chief of germany's glamour magazine has told us why she got behind joe woman a let's listen to what she had to say that it meant. the big will have. to have it this confederate finding that it

dino: pokemón. >> leo, mi hijo ve tus bromas. me encantó la de los pescados. buenísima. oye y otra "selfie", ¿sí? ah, y me saludas a "ladybromitas". leo: ¿qué "ladybromitas"? no seas manchado. dino: Órale, no, pues mil te ves, mi leo, qué bárbaro. ahora sí que como quien dice, estoy subiendo un famoso a mi taxi. leo: bueno, así que te tú digas un famoso que me dan cosas gratis o que la gente se desvive por mí en la calle, no. te digo que voy empezando. dino: oye, no seas malito, una "selfish", ¿no? ambos: [ríen] dino: a ver, ponte. ambos: [ríen] dino: qué bárbaro. qué orgullo, mi leo. ¿quién iba a pensar que el más tarado, el más imbécil, el más ñoño del que todos hablábamos a sus espaldas, terminara siendo un famoso? híjole, mi leo. súbete. leo: ¿qué? dino: tengo que entregarlo. vente, vámonos. ¿adónde te dejo? lorena: yo soy lorena. ella es mi mamá. maribel: ¡pizza! lorena: Él es nacho. su sueño es ser un héroe de acción. ella es lucía. maribel: ¡lucía! lucía: a poco vas a castigarme sin salir, ¿eh? o sea... lorena: ella es mi abuelita titita, la mejor para descuartiza

it's almost like pokemon go. you can walk around and find star wars characters in your environment. will the lightsaber's they have to have something new, don't they? is what they are suffering from, the problem of tough comps. in 2015, the force awakens was huge. the biggest product launch that year, for sure. how do you top yourself? it's tough to do. a little strange to release this merchandise when the movie is not going to be out until december? chris: this is pretty standard. it has been a struggle. in 2015, there was not enough ray merchandise. of thathe heroine film. it is a tug-of-war of how much you want to reveal versus what you want to sell. vonnie: is this the last one? chris: i wouldn't bet on that. answer that was the only we would allow you to give. our los angeles bureau chief. coming up, we will talk immigration answer we would allow you to give. and the labor economy with the head of one of the largest unions in the united states. .ve a look at tv it's a reminder that you can follow all of our interviews and catch them afterward on the bloomberg. just type in

people walked with their pets the creators of pokemon go or just play. outsid they let the choir sing >> still ahead, an unexpected >> the unexpected ride to rescue the animal. >> mid 70 no, sir san jose, but shower change ahead in the forecast >> one of the tweets on the presid feed is garnering a it splice two bits of video. the first shows him hitting a video. >> a koala bear found herself in a world of trouble after she into a 10-mile ordeal. she wa trapped in the car's they had no idea about the extra passen until he arrived and well. they removed the wheel and animal >> a windy ride downhill so the car would have been lurching from to side. >> she was crying and in shock, >> the koala suffered minor >> and looking no worse for the wear. >> she looks great. i believe we are talking >> a roller coaster ride. techni for thursday, but be ready for rapid changes we will have winds and eventu by mid-week an low crowds causing slight delays intosfo and 90 minutes for watch out for that and still the lights are on at oakland colise trival to 60. remind you

think of snapchat or pokemon go and the ability to take in the environment around you.his will allow a more rich environment. the other iphones will allow augmented reality, but not as rich. it's up to developers to create unique apps to leverage this advanced chip. you have invested in augmented reality as well, so that is something you are interested in. apple at this point is only offering that feature on the pro phone. you say they are leaving it to apt developers to take advantage of that. augmented reality is a huge deal. it's hard to underestimate how important this is to apple. tim cook has said we will look back in a few years and marvel at it. very powerful comments coming out. the reason is we are going to slowly drift away from the concept of a smart phone and it will be more of a wearable. apple has made recent acquisitions that will get pulled into a more wearable probably 2019, colic glasses. this is the future of personal computing. google announced a platform last ark called a our core -- core. we are goingcause to see some striking advances in the next

and the gamers, "pokemon go," your son plays it so does mine. this is like they are taking over the world, no one realizes it. >> go for regular. neil: you know, i want to help you out, i know you know, you are an athlete. >> thank you, neil. >> in the morning i was done, not. but they are everywhere, we have not heard apple tv plans or movies. >> a not -- this is first time that apple releasing 3 phones at once, the first time that an even coming from the huge spaceship-like with steve jobs theater, a thousand seats in auditorium. and there are a lot of people waiting for developments either maybe a tv show or some sort of tie up with hollywood studio, maybe an app, maybe stronger. the new, new thing. neil: yeah, our kids will lead the way. they will lead the way. nothing augmented reality about deirdre. i would i would work that in. apple stock is up on this, this is not typical, normally on days of announcements with exception of iphone 6, the stock sells off, it has been running up well in anticipation of new offering. and a lot depends on s

pumpkins are sold here at linvilla and they have cool names, obviously this little guy here, he is pokemon and, of course, we have winter luxury and that name, sounds so fantastic. the pie sounds so delicious, ladies that i'm almost, almost , inspired, to maybe bake but i think i'm going to have to do a lot of research before that happens. just stop at the bakery. >> yes. >> winter luxury. >> i would be too. >> yes, i may just buy it, honestly. >> thanks, very much, lauren. >> tell lauren to bring us a winter luxury pie. >> she doesn't to have bake it just stop at the bakery. >> yes, that is good times. well, beautiful day out there lauren, sitting on her hey thrown. and, it is a little hot to be out with pull wins but by week even, friday, saturday, sunday wherever one and their grandmother will be there, the weather won't be at least stifling because we have change on the way. lets look outside, we will take you to ocean city where it is looking ominous. we have cloud down the shore, dark cloud, fog, you can see sun, kind of in the background there but right along the coast cloud are han

in a short space of time this virtual world of building blocks has taken on super mario and pokemon to the developers will launch better together, a new version of minecraft that has raised some questions. with a major update on the way allowing fans to play on a number of different devices like the xbox and nintendo switch, other team worried here about children's safety? we are always working to do more because online safety is so important to us. we have tools and pa rental controls important to us. we have tools and parental controls in place for pa rents to parental controls in place for parents to take an active look at who their kids are playing with. but the onus is on parents and adults to change the settings, which isn't a lwa ys change the settings, which isn't always straightforward. and as children have been telling cbbc newsround, greeting is an issue that they worry about. it can mean a lot of different things but usually it means you are going in and ruining someone means you are going in and ruining someone else's goodtime —— griefing. if someone is bothering you you s

still: pokemon go attracts excitement people around the world.t the 20 most you look -- most lucrative apps. big plans forat the game. we launched pokemon go last year it was only 10% of what we wanted to achieve. we are working on reading the ability to swap them or have the covered 140 so far. with more than a hundred figures, there is much more we can come up with. >> this which has been out now for half year. what are your impressions of how it is doing and what will -- what were your impressions before it went out, has anything changed? >> this which -- the us which will not he is success until it went on sale. no one would carry around a game console. it is obvious i was wrong to i can truly is the key to a successful game is quite simple. absolute quality and leave sales of hardware. playing style can be flexible and popular among the early adopters but there needs to be one more step to attract a wider audience. one should not overestimate potential. >> you mentioned strong software is the key to a system. i wanted to ask you about your u

she demand i play pokemon go i had no idea except that seattle seahawk mentioned he loved it i played noticed three things first a total blast. really was second taxed the iphone. and third, so primitive like pong or donkey kong when i was growing up i suddenly could envision a game to talk to you about in high-res lusion, allowing to talk to people in realtime not yet available but closer and closer i want to see what iphone x can do i know my kids will tell me before i know myself we had to go back to the house because drained battery so quickly. two extra hours on these new phones give you more playing time more sophisticated games so more service revenue for apple. and other daughter went on an actual cruise. i've studied the industry and loved it when turned around carnival and richard fein appeared on the show no idea anyone would want to go on the cruise, least of all my daughter it was edm cruise. chance to brand yourself via instagram. show what experience you're having with iphone camera when you do it. phone with better resolution, fabulous makeup, showing people how much f

what is that was ar, now best expressed through pokemon go, could be anything and so muchd, easier toelop because of the development tools apple has created. now the hardware in this launch announced today, i think the possibilities are limitless. i think peter thiel is wrong again. it is as entertaining that he is that he is as entertaining as ever, but wrong again. emily: by the way, there was a surfer and a paddle boarder, that's why we were confused. we were both right. johnson, editor at large in l.a., sticking with me. alex, how are reporter, -- our reporter, thank you. we will be back with more of this special from apple's brand-new headquarters in cupertino. >> we are at the next major inflection point. one that has the most stunning visuals ever, that are ideal for the large tv screens that are coming into our living rooms. this will bring cinematic quality to virtually everything that you watch. that's why i am so excited to 4k.oduce apple tv [applause] ♪ >> now with iphone 8, with its glass back, we are enabling the freedom of wireless charging. [laughter] [applause] >> thi

but it is like pokemon go. be careful.o it while you're driving. >> yeah. >> walking around traffic. sounds like a lot of fun. be careful. >> i bet this has more longevity than pokemon go. >> there are generations of star wars fans, me included. >> you are, pam. thanks. >>> boy, a long way to go. up next, we will talk about the road to recovery in houston as the flood waters start to recede. >>> and high temperatures and dry conditions all leading to warnings about fire danger across the bay area. what you need to know to stay safe next. >> the heat, the hot weather, that's all we're talking about. steve paulson is right here. >> well, look, it's -- you know, i don't want to get up here and try to scare anybody but today is going to be really hot. >> yeah. >> if you're not used to anything around 65, 70 on the coast, you may settle into 95, 100 and there is a lot of smoke and haze coming in. the smoke is pouring in. yesterday was north and east. today it has moved in for everybody. i couldn't even see the golden gate bridg

the third notification from pokemon go, encouraging him to go explore local parks.he tweet read pokemon go tries to murt people, #hurricane. >> a lot of people are making fun of our varied weather coverage, including this family, the dad going outside, reporting, doing their fake mock report here, it includes buckets of water and then some. we had serious coverage yesterday. >> we did. and you guys took that very seriously and some of the crucial information we relayed to you. and some of you offered some feedback on that like this twitter viewer who said my mom and i can't stop watching this amazing moment. love your hair, kendis. >> apparently, that was a popular part of our coverage. popular part of our coverage. a lot of people tweeted ab (tiffany) ask yourself what your children or cigarettes. for as long as i can remember, my mother smoked. she died from lung cancer when i was 16. i could not take the chance of continuing smoking and not being here for my daughter. i know how much i needed my mom still, and i didn't realize it until i had lost her. you can qui

augmented reality was used for was pokemon, right?sten to the content creators, that is the formfactor or entertainment is going, virtual reality. mark zuckerberg believes the social aspect of facebook is going to go from text to augmented reality. lots of people are betting on that three to five years down the road and apple is simply saying we need to build that into our phones. francine: the markets freaked out. after hours trading was down a touch. you have st micro down 1%, -- it was tech getting 50% since the beginning of the year, it is a positive or negative story? >> i think the only negative is they are shipping a little bit later suggesting there are supply chain concerns for this phone. this is not a sprint for the iphone 10, this is a bit of a marathon. this is a three-year or for your play, to the extent there is a -- three-yearnd or four-year play. to the extent there is shortness i don't think they are concerned. tom: some of the different parts of apple, has your team worked through that, you have john etc.., do you h

by the way, the creators of pokemon go sponsored this event, encouraging everyone to come out and playes put on services outside and let their choirs sing to the people wandering by. nice feel there. >> looked like a fun time out there. >>> still to come, home to olympic champions, and we could soon see some more. >> the 2018 winter games are just five months away, but the pressure is already building for athletes like palo alto's vincent zhou. garvin thomas sat down with the 16-year-old to ask him what he thinks about his olympic chances. >> reporter: vincent zhou has been skating at a high level for a long time. he's actually the youngest intermediate u.s. champion ever. still, olympic year vincent is learning are different. good thing, then, he's got a pretty experienced guide. if you ever find yourself watching vincent zhou skating from high above, remember this little tidbit. that's exactly how vincent sees himself too. >> yeah. it's amazing that i'm living my dream right now. >> reporter: vincent's rise to skating stardom, he sees something as an out of body experience for him. >

this includes your kids' favorite shows to make the celebration a piece of cake including "pokemon,"nd friend,: "barbie: life in the dream house" and allows them press play and let the tv -- or the ipad. >> any september babies >> i'm a may baby. >> i have one kid in september. >> well then -- >> early september. >> you know what, i'm still grinding the paste. but -- >> we got dan's looking very lovely. >> oh, my gosh. >> super spicy. >> really good. >> got to put tomatoes, onions. >> i didn't even do the tomato part yet. >> the cilantro. >> yep. >> and more tomatoes. >> wow. >> whoo. >> okay, everybody, make your delicious guacamole or you can come to new york city and hang out with us. >> ed, thank you. >> as rosa mexicana. >> happy guacamole day. >> thanks for watching "gma." see you back here tomorrow. thank you, chef. >> yummy. >>> they're health tests we all pay big money for. but what if you could save money by testing yourself at home? next week, dr. jen>> i'm gray p next on "action news" saturday morning at 9:00 a.m. a police officer's acquittal leads to violent protests in

alix: pokemon.he s&p 500 to an all-time high, to its biggest one-day gain since april, closing at a record high after hurricane irma. the records will be tested right at the open with the foe's -- focus shifting to tech. cook take the stage to unveil three phones. joining us from apple's new campus is mark gurman, bloomberg's technology reporter and in new york is chad morganlander. mark, let's begin with you. yourself, alex webb and others to blame because we are putting everything that is coming in several hours time, i wonder what will surprise us if anything. mark: this is the first time i am here at the new apple campus. you can see the steve jobs theater behind me and driving in, you cannot imagine how big this place is. the work you see architecturally is amazing and that is what is going to surprise a lot of people. you know a lot about the new phones, the apple watch and apple tv, but that is nothing without having your hands on it and seeing as it works -- how it works as a consumer. when

let's not dismiss the pokÉmon go phenomenon is something that caught people by surprise.s themselves. into the operating software and the hardware itself. david: the climax is the announcement of the new models. talking about four k video in the next iteration of apple tv. as you observe that, the evolution of apple tv, how big a deal is this? andwill need a four k tv high games -- high range dynamic video. we went fromck: the apple watch that is really pushing the envelope as far as what consumers want and what they can do and how it will make their life better. to the apple tv in which it seems like there try to catch up to 2014. mr. facemire: it's interesting to play a game of catch-up on features and hardware and 40 in hdr, is not a place that apple was traditionally gone. how does this make my life better? how does this make my entertainment better? -- it is if -- i don't see consumers rushing out to get one of these just to get this better resolution. this is not there yet. david: how cognizant is this company of that, that this has been a deficit? they talk about a

and i'm just looking here at a picture of him clutching a poke pokemon character. i know which character this is. it's pikachu. i know that because i have a 9-year-old that is the same age as deacon. but there for the grace of god, my 9-year-old is not going through what deacon the 10-year-old is going through. i will read you a little bit about deacon. he loves playing baseball, playing video games, volunteering at animal shelters. he loves being a patient champion for children's hospitals, spending time with his friends and family, being a big brother, raising money and awareness for heart disease and defects. my 9-year-old doesn't enjoy raising awareness for heart disease and defects. the reason that deacon enjoys doing that is because he has a condition called hypoplastic left heart syndrome. it's combined with asthma and acid reflux. it essentially means that deacon has half a heart. we have whole hearts. deacon has half a heart. right now, everything is controlled for deacon by medications. he's had six heart surgeries to get to the point of stability. his he

. >> pokemon go. >> you are a huge fan of that as well >> huge. >> with that said, it was a huge game apple wins the things like that. listen, clearly, i'm not an augmented reality person i think you know you have known me for a long time but, something apple can benefit from the services revenue, they continue to push the envelope and move up the chain. that's why apple works >> the event is under way in cupertino, california. meantime, let's get to tyler mathisen tyler? >> guy, i am with you, i am not an augmented reality guy my reality is vivid without it being augmented in any way a lot of interesting stuff going on in alpha in new york city giving investing advice. leslie picker joins us with some of the highlights. >> we saw the conclusion of the ed show with ed green. ceo trian. we don't usually see the company he's invested in together on the stage. they discussed it with portfolio changes ahead of the company's three-way split. he had more choice words for another company they have invested in, p & g take a listen. >> p & g talking, making a lot of statements that are rhetori

in addition to that augustmented reality, so if you remember pokemon go was an augmented reality game. that type of technology could be built into this new phone. also, wireless charging. so you don't have to plug your phone in anymore in order to charge it and finally, that home button, michael, we're all so used to pressing to get back to the home screen could be gone from this new phone. one addition here, though, there might be multiple phones coming out today. there are a lot of rumors and speculation that that most expensive version, the $1,000 version will come with two other versions t little bit less, michael. >> right when i get used to the button they take it away from me. the other big reveal is their office building which is right behind you. what are some of the highlights of their new office building? >> this is it. i have to tell you we drove up in the dark this morning and it looks a little bit like a ufo, people have said this before. i think actually it resembles maybe even a little ice skating rink in here. this building is the steve jobs theater. that's where the

pegatron, like pokemon.vanced facial recognition technology. the iphone 10 was one of three new models. the events came on the 10th anniversary of the launch of the by then ceophone steve jobs. a phone, and in internet communicator. -- and an internet communicator. an ipod, a phone, are you getting at? [applause] these are not three separate devices. this is one device. [applause] and we are calling it iphone. today, today apple is going to reinvent the phone. jonathan: it does not feel that long ago, and you see the picture and it looks very dated. david: it changed our lives, all of us. alix: when it first came out, i was going to save who was going to buy this? the currentday, apple ceo tim cook said the phone is taking on the next era of smartphone revolution. iphone 10, the most advanced iphone we have ever made -- an incredible new design, face id, true depth camera system, and more incredible technology then we have ever put in an iphone before. it really is the future of the smartphone. jonathan: app