. >> i think the special thing is that poketo can walk the line of being mainstream and niche. >> from shops to art shows across the globe, their stand outevents allow the local following to engage with the brand on a deeper meaningful level. so in 2012 ted and angie opened up the black ship shop and gallery in the heart of l.a.'s downtown art district. the one of a kind brick and mortar houses a retail store, creative offices and an area for special events. the work shops have become a celebrated community building staple for the brand. >> we're not just here to sell things to them but we're actually here to provide a whole different set of creative outlets. >> ted and angie's ability to creatively and authentically connect with their community has taken poketo beyond their wildest dreams. they recently opened a second store and this summer they paired with nordstrom to create eight pop-ins through the country so that you could get a real taste of what poketo is all about. >> the best compliment is when people write us saying i'm so inspired by what you do. you push me to make this or