in order to make russian. this is how, in a small moscow laboratory, perfumer polina kazakova found thessian soul, that’s the name of its aroma, from the outside it looks like painting a picture, only instead of paints there are perfume solutions, and so that as an artist, it may take several years to complete the work. in order to make a perfume formula, sometimes you have to do 10, 20, 30 and even 50 iterations. then the scent is bottled and sent to store shelves. in the last few years, more and more buyers are choosing domestic perfumes; according to roskachestvo, in 2023, 47% of consumers completely switched or began to buy russian brands more often. one of the large networks. for perfumes and cosmetics, russian brands are taking up more and more space on shelves. in last year the range increased by 20%. at the same time, demand increased. in 2023 , retail revenue in this category increased by 70%. the balance of power in the market as a whole has changed. domestic fragrances have squeezed out exports. their share last year increased to 32%, the ministry of brom and trade said. prev

that ’s how, in a small moscow laboratory , perfumer polina kazakova found the formula for the russianent. from the outside it looks like painting a picture, only instead of paints there are perfume solutions, and to complete the work, like... an artist can take several years, in order to make a perfume formula, sometimes he has to do 10, 20, 30 and even 50 iterations, when once you catch that same balance, then you already understand, yes, the formula is ready, then you work further with it in terms of technology, its introduction into products, and so on, then the fragrance is bottled and sent to store shelves, in the last few years everything more buyers are choosing domestic perfumes, according to rosk. here, both small brands and manufacturing giants all agree on one thing, the industry is now in its prime. international expert in the field of marketing, perfumery and cosmetics, anna dycheva tells how difficulties only gave the industry an incentive to develop. perfumers are no longer so dependent on foreign bottle manufacturers. 100 km from izhevsk, the city of mashga. there is a

polina kazakova. also took place in a different profession, 7 years ago she worked in fashion retail, was involved in marketing, and while on maternity leave she realized that she wanted to be a perfumer. i found a specialized one-year training program at the grasse institute of perfume, and studied the last module in france. after i learned how to create fragrances, i realized that a perfumer must be not only a perfumer, but also a technologist in order to adapt a perfume fragrance into a wide range of cosmetic products. now polina herself is involved in the development training program for the master's degree at the mendeleev university of chemical technology, together with other manufacturers of perfumes and cosmetics with the support of the ministry of industry and trade. recruitment is underway now. traditionally, students will come in september to study as perfume technologists, and this is the first such program in russia. we have been producing engineers and analysts for the industry for 25 ye

let's figure it out together with perfumers kirill khaikin and polina kazakova.sion is perfumery and where is it studied and is it necessary to study it or is it a talent? of course there must be talent. or at least some kind of inclination or love for perfumery and interest, but is some kind of heightened sense of smell necessary? the sense of smell is trained, it’s like a big muscle, alfactorial memory is trained and the sense of smell is trained, if an ordinary person can listen to three or four notes and his if the nose gets tired, then the perfumer can listen well 8-10 hours a day and his nose is trained, and of course you need to learn this, i studied myself, i studied for a long time, it’s definitely a long process, and i’m still learning, i think every perfumer learns on throughout life, by the way, i wanted to add that it’s never too late to start making perfumes, because in essence our olfactory bulb is the center of the brain that analyzes aromas, it develops throughout life, that is, you can improve your sense of smell at 20 at 60 . how did you even r

this is how perfumer polina kazakova found the formula for the soul in a small moscow laboratory russian, from the outside it looks like painting a picture, only instead of paints there are perfume solutions, and to complete the work, like an artist, it may take several years. in order to make a perfume formula, sometimes you have to. make 10, 20, 30 and even 50 iterations, when you get that same balance, then you already understand, yes, the formula is ready, then you work further with it from the point of view of technology, its introduction into products and so on, then the aroma is poured into bottles and sent to store shelves. in recent for several years, more and more buyers are choosing domestic perfumes; according to roskachestvo, in the twenty-third year, 47% of consumers switched completely or became more frequent. buy russian brands. one of the largest chains of perfumes and cosmetics. russian brands are taking up more and more shelf space. last year the range increased by 20%. at the same time, demand increased. in 2023 , retail revenue in this category increased by 70%. the