over the years, i've developed certain techniques such as the mule kick and the pontiac and things thatto be my signature shapes. what i saw in marcus' hat that disturbed me was the dimple in the front. if i saw that hat walking by outside, i'd offer to fix it for someone. i've never approved it, i've never seen it, and for it to go out and represent my signature line of hats, it's emotional for me. at hatbox, we do things my way. silas: the dimple isn't one of our approved hat shapes? lauri: i've never seen it before. silas: i've seen it before. lauri: yeah? silas: yeah. to me it looks unique, but it's work, it's your work and your store, so i'll just stick to your hat shapes. lauri: thank you. lemonis: sometimes an owner has to really walk the line between following the process that they train on and the sales associate building rapport with the customer, but as a bystander, as a customer watching this, and as a potential investor watching this, red flag number one. lauri: i don't want to limit your freedom... lemonis: "but i do." lauri: ...but i do. lemonis: let's just be honest. you