well 1st i considered a cross between a pontiac aztek a chevy camaro. and all 3 together it's a failure i mean people in the auto industry were actually laughing at it and were not trying with a bullet through side of it 1st off if you're driving in neighborhoods or you're going to get shot at don't go there that is not your neighborhood call the police you should never be in a situation we need to own a vehicle is bulletproof now if you're using it for military spec or you know yours some reason someone shooting at you that's a whole nother animal but i can't believe the take rate and that is very much and you know those followers truck you're right i own a one ton truck we use it for what trucks are meant to be used for working and that is not a working truck it's more of toity and there is a lot of jokes about it on the internet as far as trucks are concerned what are you looking for you know this towing capacity payload capacity what i can haul how to tie it down and offer a capability unless you're thinking about is 0 to 60 times and when he's talk

reporter: a little lighter and the pontiac aztek.not the first time elon musk had trouble with a launch. he faced a quote-unquote failed launches over the years. mostly spacex related. not necessarily tesla. jeremy owens joins us from market watch. he is the tech editor. everybody is having a few laughs at elon musk and tesla. it was funny. what it appears, or maybe, really is a genius. he has us talking about this truck. he will make another big buzz when they fix it. or that guy with the arm, that threw the rock got fired and bunch of other people at tesla. what's your pick, jeremy? >> no, i definitely think there was one financial analyst this morning who said they probably planned that, did that on purpose. the whole reason they have the big launch event for things that won't show up for years if they show up at all people saying tesla, elon musk over and over again and the entire discussion this morning is around cyber truck and elon musk and tesla and for a car company pays nothing for advertising, does not advertise, this is w