see that popstar? when it comes to pop culture you have to think pepsi. has been in the soda game for more than 100 years. that's the story we all know. for more, we take you "inside pepsico." it is all that, and a bag of chips. there is more to pepsico than pepsi. it has 22 brands, each pulling in $1 billion in sales per year. it started with brant street.