he has the potential to change the a game to stop the battles whether we should build more prisons porsche employed zero tolerance are legalize drugs, universal concealed carry or gun prohibition is the perennial ideological battle that we have seen. so professor says we learn that why we should use project hope that shows a truly convincing threat of punishment does not actually have to be carried out very often so i myself am very intrigued by his thesis and grateful he is here in person to discuss the novel theories, if you will please join me in welcoming him and i believe my colleague mr. scott from the judiciary committee is here and apply to say a few words on the matter. he also works also on news crime issues but of like to welcome you and welcome you to today's discussion. thank you. [applause] >> thank you for your leadership on the judiciary committee have been a valued member and subcommitsubcommit tee chairman chips and everything we have done and i think you. this is extremely important and we really have the choice. we can do what evidence and research shows reduces crime o

are you saying it's the bill passes in its current form that the budget burd nihcm porsches on the states would force you personally as governor to support tax increases down the line in order to pay for the unfunded mandate? >> it would force mississippi to raise taxes to pay for the federal mandates because we are already in the process of cutting our budget for next year by $750 million below this year. that is about a 12% cut, and unless we are going to take another $150 million out of education, law enforcement, and i will just tell you want to cut 12% on top of the cuts we have already done, those are pretty steep cuts, so yeah if this becomes law mississipians are going to pay higher income tax or a higher sales tax or both. those are the only to taxes we have got that have enough size to raise this kind of money. sir. >> a follow up on something you said a minute ago. give me an example or two of how he would improve health care and how you would pay for it? >> the first thing we could do to improve health care is go in just the opposite direction about standards. one of the bigge

or they start thinking they are involved in a porsche poush pol they are not.rson was arrested for drunk driving and what effect that would have. it is better understood in focus groups. and we talked about the media. it is tough to have an ad over the phone. maybe one day but we are not there. for the most part this is done in focus groups. for chris -- does that make sense? any questions? ok? >> what we are doing, writing our plans, i can only presume it will be budget. does that give us an indication of what you would charge a reasonable rate? what do you think that will cost? >> 80% goes to polling research. anything less -- i don't care what these other people say -- a good campaign you are probably spending 10% of your budget on research. a great campaign might be 15% to 20%. that will be a large campaign. you are probably in the 10% range. it is tough because it all depends on your sample size and how long the poll is. speaking of which, stay away from long poles. you are not getting good information if you have someone on the phone for 20 minutes. by my