less than twenty percent of women choose a mercedes even less than female buyers of porsches b.m.w. . mercedes is trying to improve its image with women with a p.r. campaign titled she's mercedes. british style icon sarah jane addams will succeed in selling its cars to women. it's less about tailoring advertising to women we want to listen to and learn more from women we want to know what features they're looking for in a car and try to find communicative thing. but one cliche does hold true compact cars are a turnoff for men. and certain brands are more popular with women than men even if that's not what car makers and four. x. factor and the kids and folks fogging develops its cars based on what customers in general want not what men or women or what big and small people prefer. people spying decisions be flecked the needs they have at certain points in their lives. even if a car shows a track mainly men manufacturers certainly need to pay attention to what women are looking for if they want to succeed. we now turn to a good head gathering that celebrates just one car the fiat's fiv