porter bibb is the managing parter at media-tech capital partners. porter a lot going on in this industry. what do these two companies tell you about what is happening first of all with media content like the vie comes of the world? >> well, viacom really has a lock on content, and the big loss that you referred to that they suffered in the fourth quarter was a breakdown in nickelodeon versus the disney channel. they also don't have jersey shore any more but today they announced that they are setting up cc studios, a production unit to create new content like catfish, the on-line dataing show that they hope will be another jersey shore. content remains the king and as time warner found out they report time warner cable had to report depressed revenues and depressed profits because of some purchases and content namely sports that they made. they bought the rights to the la lakers and la dodgers for an aggregate of something close to $10 billion over the next five years. >> tom: you got those distributors having to pay some hefty dollars for the content