look at who's driving primarily the portia cayenne. that's the suv from portia.women, primarily in the cayenne category, they've doubled in the last two years. 15% of portia u.s. sales are now to women. just a few years ago, it was only 6% or 7%. attracting owners not only into if-the-luxury brand from other vehicles, but also other luxury suvs. >> i never thought i'd leave lexus. very easy to drive. but this has an element of fun. it's really hard to explain. i have girlfriends that want to know why do you love this car so much? it's just fun to drive. you really have to drive it. it's comfortable and it's fun to drive. >> well, you ask the porsche dealers and they will tell you they've really picked up with the win. the porsche corporate offices will say they're not targeting women, but they have expanded their marketing to a much broader audience. we're going to see this continue over the next cup of years. when you look at porsche's sales in north america, easily outdistancing the market as a whole. look at the gains over the last four years. in some cases, t