plus it tells a i portsmouth ohio and you have the drug traffickers. what should viewers know about the purdue farmer? >> guest: perdu farmer, oxycontin was crucial. it was crucial. for two reasons. one was purdue pharma use the daria gress is form of marketing to doctors very similar to the marketing tech makes to sell their heroin to convince doctors that these pills were no longer take if particularly oxycontin was no longer addictive and they began to prescribe it to their patients. they don't do this anymore but for seven years they gave away a little cd called swing in the right direction with oxycontin where when you have a swing band he was a very aggressive constant marketing. and then also oxycontin was a crucial part of it it is oxycontin was not an abuse deterrent. people would get addicted take their tolerance of two high levels and then they would be looking for a cheap potent alternative and heroin prove to be back. particularly the hera went initially proved to be the crucial alternative and all that. >> host: and the drug overdose deat

. -- the dream land title comes from a swimming pool in portsmouth, ohio, in on the ohio , river. once we're the thing -- the held the town together, that's where you grew up, it was a place where everyone came together and really.ommunity obviously, it was sustained by jobs, sustained by good downtown, a main street. but once that went away, once away, it was ent ike salvaging of the societal immune system. left places very vulnerable that ook place in a rustbelt areas, destruction of community, but in wealthier areas, and in suburban was so isolated, uburban community, architecture, almost designed for that. technology, while it connects us really does a lot to separate us, so these were ome of the reasons why writing about heroin is writing about who we've become as a country, as a people. dream land in d ohio.mouth, what should viewers know about mexico? yes. part of my book deals with the uys who first figured out the heroin traffickers, who first igured out that this very aggressive push to promote pain pill prescribing among doctors doctors buying into that idea, would even

. -- the dream land title comes from a swimming pool in portsmouth, ohio, in on the ohio , river. once we're the thing -- the held the town together, that's where you grew up, it was a place where everyone came together and really.ommunity obviously, it was sustained by jobs, sustained by good downtown, a main street. but once that went away, once away, it was ent ike salvaging of the societal immune system. left places very vulnerable that ook place in a rustbelt areas, destruction of community, but in wealthier areas, and in suburban was so isolated, uburban community, architecture, almost designed for that. technology, while it connects us really does a lot to separate us, so these were ome of the reasons why writing about heroin is writing about who we've become as a country, as a people. dream land in d ohio.mouth, what should viewers know about mexico? yes. part of my book deals with the uys who first figured out the heroin traffickers, who first igured out that this very aggressive push to promote pain pill prescribing among doctors doctors buying into that idea, would even