she looked at herme tricks and saw she saw crossover with posies cafe. >> katrina sent the e maim hey you have the same customer, they are swiping both cards let's connect up. >> she reached out to me to see if we wanted to do some sort of campaign. >> we plug each other's stores. if you shop here this month you get a reward at posie's. >> if they purchased a birthday cake they would get a discount. >> we share our customer and the customer doesn't have to go outside of that. they get it. we'll be more profitable. our market share is bigger. our voice is louder. they understand that. >> government officials in all 50 states and washington, d.c. including president obama have officially recognized small business saturday. i recently spoke with acting small business administrator to ask her why it's so important for us to support independently owned businesses in our communities. so, small business saturday has gained so much traction over the last three years. why do you think it's gotten this wide adoption? >> well, i think everybody enjoys supporting their local communities and shopp

it's not a posie's loyalty card. >> it's not like the 1920s or something when independent businesses were pitted against each other. >> according to katrina, supportland serves several key functions for the local business owners. the first is consciousness raising. >> our businesses collaborate with each other because they understand that they're not competing against another independent business. they're competing against amazon, target, walmart. their job is to keep a customer local. because if you keep that customer local, that revenue will come back to you somehow. >> our neighbors next door, they, by all rights, should be our competitors. they are right next door, open for lunch, and it just seems to me that when we do well, they do well, and vice versa. >> once they recognized this, they start to see value in collaborating. and this is where the supportland card really kicks things up. >> supportland collects metrics. every time a customer swipes their card, and we offer them back to our customers. >> a number of new customers, and the retention rate of the customers, the reten

. >> reporter: nancy posi insists her party determined. democrats stand paul in support of the affordable care ac >> it is time for aime-out which i haveeen calling for. >> rorter: the president's approval ratings have plummeted. ca he regainamerica's confidence? >> paradise lost and paradise regained. >> reporter: republicans s next year'songressional elections will be a referendum on whether the presidt's policies worked. al clear politics. polls fou democrats have slipped four percent over the last month and republicans o perct. >>> embattled toronto mayor ford wa met with yells of support d opposition at a canadian footba game. the canadian fooall league's commission asked h not to attend the game. ford showed up anyway wring that blue jersey with with mayor ford stitched on the back. some membe of the croelled some nastycomments. most cheered and high fived the mayor. as you can tell there, bill karins, he smed to love it. he reshes perhaps all of this excitement. >> what a character. >> wait unt we show folks the "snl" stuff. >>> the

has been of jailed posi riot member in a digital economy says it's been almost two weeks since he's hadany information about his wife's whereabouts earlier in the russian prison service says she'd been transferred to a new penal colony officials promised to inform the family about the woman's location within ten days after her arrival in september telecon ago but went on a hunger strike against attention conditions asking to be moved to a different facility she along with another post here i remember are serving a two year jail term for the band's controversial performance in moscow's christ the savior cathedral back in february of two thousand and twelve. turning now to some other world headlines two french radio journalists have been found dead in the northern mali town of key doll they were reportedly seized in broad daylight by four men forced into a truck and driven off into the desert dollars a hotbed of ethnic tensions between toerag separatists and locals duction happened shortly after reporters had interviewed a separatist spokesman and despite the presence of around four hundr

accommodation with the west he represented one of the two major fact actions within iranian politics which was posi aligned with the islamic revolutionary guard corps and this economic and political interest and that was a much tougher line in general with regard to. relations with the united states and with the west but if you go back to before the ahmed a child regime or government i think you see that there is really a continuity here between the certainly the economy administration in one thousand nine hundred ninety six and the early period of. thousands and the rouhani administration after all rouhani was the main national security strategist for the to me as well as his possessor of us and johnny so i think really this is not a new development in terms of the longer term. continuity of of policy within iran which was interrupted really the by of individuals. ok so as you say ronnie was already involved with in on the national security scene with regard to iran but how some essentially how genuine then are the iranians have got a little to lose by making temporary deals and everything to gain

a middle or high school student, c-span posies noting cam competition was what should congress addressedhis year. be sure to include c-span programming for your chance to -- to win the grand prize of $5,000. get more income at student cam.org. >> c-span, we bring evidence from washington directly to you, putting you in the room for congressional hearings, and offering complete gavel-to-gavel coverage of the u.s. house, all as a public service of rugged industry. we are c-span -- created by the cable tv industry 34 years ago and flooded by your local cable or satellite provider. now, you can watch us in hd. >> "washington journal" continues. host: our guest joining us now is marc mauer. he is with the sentencing project. a recent op-ed of yours has the headline -- reducing crime by reducing incarceration. what is the connection? puttingasically, we are to the fuel in prison for far too long. i think it is really now pretty much well put that whatever income incarceration has on crime it is really one of diminishing returns at the scale that we have today, more than 2 million people behind