i'm emma hallberg -- >> reporhallberg wtracted25 postingiesh bngtips. many the self-proclaedim instagram influencer under fire accused oef pren etfollowers. >> i don't actually really upse. because the things tvehay accusing me of are natural on me. >> reporter: the controversy igniting after astttedwi t thes online. one showing her with much lighter skin and straight hair. though the swedish teen says she is white, many of her features appear culturally ambiguous. people on sociaol dia quick accuse her of blackphishing, someone pretending to be black. the imagesriggering an intern tet frenzy. the latest headline in a string of explosive stories surrounding the delicate issue of race and cultural appropriation. a topic lauren jackson is writing a book ab>> he simplet or o f replicating or mimickings look that is maintained and created by people from a very regionally and racially specifit on herself. so culturalappropriation, the na twitter writing, taking deals made for black girls and posing as black to manipulate and boost followers is a big deal. bl