. >> you testified in the past and explained that you did not consider the impact of this poston mr. hogan prior to the time you published it, right? >> that's true. >> reporter: on the stand today former gawker editor aj delario. >> he is the guy who wrote the article and got the tape and came across callous. that is so important in this case. if these jurors hate him and hate gawker, they're in trouble. >> reporter: he was at times sarcastic and consistently unapologetic. >> that's a smirk because you don't think the first amendment is serious, do you? >> it's very serious. >> reporter: he may have handed the stand admitting there's no news value in some that he published: it was a morbid sensational story for people. that didn't matter, did it? >> no. >> reporter: he didn't back down for posting the tape. >> they played it for so many months and so much damage we had to live with. >> reporter: on the stand he said he netted a bonus of $2,000 after publishing the tape. gawker has increased in thousands of dollars because of the increased web traffic. they maintain they had a first amendm