they're into healthy they're into healthy food and drink and this blows away the competition both the powerade and the gator a when it comes to all natural ingredients so. i think it's a big threat i think we've seen the growth it's now about three hundred fifty million dollars a year in sales that it's grown to continues to double year after year i think that's going to skyrocket and take off once coca-cola takes over the bottling and launches the ad campaigns steve quick quick answer pepsi or coke i've always been a coke i don't drink it anymore because of the sugar but i don't like are the non sweet you know the artificial sweetener stuff but i've always i grew up a coke guy and had a pepsi guy and you're going to probably say i'm a typical politician but i like diet coke but regular pepsi so i'm straddling. steve malzberg conservative t.v. radio host thank you so much for being with us steve thanks bar and that's it for this time you can catch boom bust on direct t.v. channel three twenty one dish network or streaming twenty four seven on pluto t.v. the free t.v. after one thirty two words

open title with a comfortable second round win over france has been walk powerade the thirty seven year old will play australia's nick curiosus in the next round. well the funeral music icon reason franklin will be taking place in the american city of detroit later today among those expected to attend former u.s. president bill clinton and a host of musical celebrities including stevie wonder and smokey robinson the seventy six year old died of cancer about two weeks ago after a career spanning more than six decades. they sing for aretha franklin a homecoming song for the queen of soul. mourning and on the ring her in her hometown of detroit. she would be deeply honored in appreciative of the fact that people for three days who are now out of every system used to live in prepress this city and country so to travel long miles to recognize her genius you franklin died aged seventy six of pancreatic cancer. thursday it was the last day for the public to say goodbye she lay in the church where she began her career as a child singing gospel and where her father was a minister for more than t

about 20% is coca-cola's own powerade though body armor is growing pretty fast and commands about 4%market now it is marketing itself like netflix. >> how much has coca-cola grown, and we mentioned there's dr. pepper and snapal ple in there >> it's considered a safe bet, and it's a tiny financial deal, obviously, for coca-cola but it shows coke's strategy safe, growth brands that they can leverage and put into their bottling system, take them global, put them on a much bigger scale also this deal does involve an outright path to own it. so watch for a potential take over on that front as well >> but it's got coconut water in it >> yes >> that's good for hangovers >> is it also good for hydration. >> i've never bought body armor before >>> up next coming right back with the closing count down. >> and after the bell the emerging market's etf seeing some btarul numbers. you're watching cnbc first in business worldwide you always pay your insurance on time. tap one little bumper and up go your rates. what good is your insurance if you get punished for using it? news flash: nobody's perfe

coke has 20% with powerade brand. also a punch at dr. pepper, they had a 15% stake in body armor.er two shareholder. the founder created vitamin water and smart water, sold it to coke for $4 billion both those are global multi billion dollar brands. a small deal financially but a big deal when it comes to cok a coca-cola strategy it also has opportunity in this deal and path to buy the brand outright going to grow it, going to leverage the distribution globally. >> was it minelli made a killing in vitamin water >> that's another point. athletes make money and the entrepreneurs make money a lot of food and beverage startups bought by the big see that's funny, i thought you traded options. i'm not really a wall street guy. what's the hesitation? eh, it just feels too complicated, you know? well sure, at first, but jj can help you with that. jj, will you break it down for this gentleman? hey, ian. you know, at td ameritrade, we can walk you through your options trades step by step until you're comfortable. fiftycould be up for that. that's taking options trading from wall st. to main

investment in bodyarmor - which will make it the brand's second largest shareholder - comes as its powerade faces falling demand for its fizzy colas. pepsico dominates the roughly $20 billion u.s. sports and energy drinks market with a 30.7 percent share, followed by monster beverage and red bull, while coca-cola is at fourth place with a 7 percent share as of 2017. coca-cola also owns a 16.7 percent stake in monster.bryant, who first invested in the brand in third biggest shareholder. bodyarmor also has endorsement deals with baseball player buster posey and mike trout and another nba star, james harden. winner: tapestry sales forecast tops estimates on demand for kate spade handbags . . . the death of kate spade in june stoked nostalgia for the brand. tapestry inc, formerly coach, forecast full-year sales above analysts' expectations on tuesday after reporting a 31 percent jump in fourth-quarter revenue due to strong demand for kate spade handbags, sending its shares up about 3 percent. the new york-based company last year added the kate spade brand to its portfolio and bought stuart weit

gain access to coca-cola's bottling system coke already has a presence in the market through its powerade. >>> and we are back to talk about elon musk. he's tweeting again. last nightxeeted i etweeted i'm excited to work with silver lake and goldman sachs as financial advisers and legal advisers on the proposal to take tesla private. ed lee joins us. so what's happening here silver lake historically not a financial adviser to anybody this deal does not involve debt. they did the dell deal there's reasons for them to be around the hoop. >> if you're going to go private, you want to be with this >> my sources suggest they are not an official adviser to this company. >> i think from what you heard is right our colleagues at the times reported something along those lines as well. not just that, but the tesla board wasn't alerted ahead of the tweet. even with the saudi fund, that people close to that fund say, well, i don't think it's the same thing as securing funding they may have had conversations but they have not -- he put the cart before the horse based on all the reporting. >> also wort