the powerhead is getting everything sucked up. >> cleaning up the pet hair with the shark powerhead is a really the vacuum is light, easy to maneuver. i like how easy it turns around all of the furniture. and so, it's really easy to clean up the pet hair. >> amy, we developed an ingenious brush roll tt allows you to clean your bare floors in a whole new way. we call it the gentle-touch hard-floor brush roll. you see, traditional vacuums use suction alone on hard floors, and while suction picks up loose debris, it can leave behind a stubborn layer of dust and dirt. with the gentle-touch hard-floor brush roll, we combined incredible suction with gentle agitation that allows you to pick up not only the loose debris, but the stuck-on fine dust as well. this is something that no other vacuum has. the shark engineers put together the brush-roll garage. that means no belts, no screws, and the brush roll pops out that easily. now, look over here. roll, and just as easily as the other brush roll came out, this one pops in, and you're done. let me show you this in action. >> okay. >> this is a g

the powerhead is getting everything sucked up. >> cleaning up the pet hair with the shark powerhead is a really easy task to do. the vacuum is light, easy to maneuver. all of the furniture. and so, it's really easy to clean up the pet hair. >> amy, we developed an ingenious brush roll that allows you to clean your bare floors in a whole new way. we call it the gentle-touch hard-floor brush roll. you see, traditional vacuums use suction alone on hard floors, and while suction picks up loose debris, it can leave behind a stubborn layer of dust and dirt. with the gentle-touch hard-floor brush roll, we combined incredible suction with gentle agitation that allows you to pick up not only the loose debris, but the stuck-on fine dust as well. this is something that no other vacuum has. the shark engineers put together the brush-roll garage. that means no belts, no screws, and the brush roll pops out that easily. now, look over here. i've got the gentle-touch brush roll, and just as easily as the one pops in, and you're done. let me show you this in action. >> okay. >> this is a great demonstr

. >> announcer: the following is a paid advertisement for the all-new shark rocket powerhead brought/ninja. vacuums designed to have more power are built bigger, heavier, and more difficult to maneuver. >> my other vacuum was huge and bulky. >> it doesn't go, like, under the sofas and the couches and the chairs. >> announcer: and those light, compact vacuums are convenient, but don't come close to giving you real cleaning performance. >> my other vacuum didn't have enough power. >> i have to go over the same surfaces two and three and four times. >> announcer: traditionally, in order to provide deep-cleaning power with powerful suction, vacuums were made large and heavy because, until now,

power travels through the hose, down the pole, and right to the powerhead. now you can reach the tightest spaces in your home, all while the cleaning head istill powered, continuing to drive the roller brushes deep into the carpet, providing deep-down then simply reattach the canister. there has never been a vacuum that could do that. >> i have two kids, and as a mom, i want their bedrooms to be clean. the powered lift-away has allowed me to get underneath the beds, underneath the dressers, and that gives me peace of mind knowing that my kids' bedrooms are clean and that it's a healthy environment for them to play and sleep in. >> announcer: and with the optional canister conversion kit, you can put the lift-away on wheels for ultra convenience wherever you need it. >> the most versatile vacuum i've ever purchased. >> you can do absolutely everything with this vacuum. >> announcer: shark has taken its 5-star consumer-rated vacuum brand and made it even better -- better suction power for deep-down carpet cleaning that removes the hidden dirt you can't see. >>