called powerswabs. this is a revolutionary product that's clinically proven on average to whiten your teeth two shades in less than five minutes, which is after the first use. i'll do a quick demow here. six shades over seven days. it is changing the way we whiten our teeth. >> the yellow teeth are like the rings inside a tree for humans. we could see oh, man. >> yep. >> i tell people this all the time, i will take an average looking person, put them on a split i'll put white teeth and i'll take jlo, yes, even jlo. on the other side f her teeth are yellow or stained, the attraction factor goes way down. and instinctually, your eye also go to the person with the whiter teeth because it doesn't matter what you look like here. if you smile and your teeth are yellow or stained t kills everything. >> no kidding. we have some video we want to show right here. >> we did a panel and took 100 people and showed them that digitally altered person. right was up to 13 years young. >> reporter: wow. >> same person, d

it's called powerswabs. this is a revolutionary product proven to whitener teeth two shades in less than five minutes. six shades over seven days. it's changing the way we white enour teeth. >> it's amazing. yellow teeth are like the rings inside a tree. for humans. we can see oh, man. >> i tell people this all the time. i'll take an average looking person, put them screen. even j-lo, and i'll -- yes, on the other side, and if her teeth are yellow or strained the attraction factor goes way down. and your eyes are going to go to that person with the whiter teeth because it doesn't matter what you look like here. if you smile and your teeth are yellow or stained it looks terrible. we did a panel. we took 100 people and showed them the digitally altered years younger. same person, digitally altered, but look at the girl on the right. she looks like she could take on the world. she looks unhealthy. and that's not the perception you want to give on in this day off age. i have a younger wife who likes to remind me