our-efficient powertrain, ego boost powertrains, it doesn't hurt it is a gorgeous car.ou have a shell vgp 500 or the fusion? driving, 662for horsepower doesn't hurt. >> the gp 500 is not something people can buy. when those people are looking at ford versus general motors and ford versus chrysler, they recognize ford has something others do not, which is a super high-end sports car. -- four does not have, which is a super high-end sports car. >> those are very special projects. we have 23 launches going on this year. we have a new focus coming out, a new transit coming out. we have a great lineup of small cars. we are pretty busy right now. >> are you concerned that these are sobering new models and so many new products, could you be saturating the market? >> i think the best metric that ties the market share is your portfolio. have a very that we good portfolio on the show room. i think it has been a big part of our success. about -- if ford believes they were in need to have a high-end sports car i'm sure you would have won. what is it about that market that isn't app

the v-8 engines, powertrains, electronics will come as part of our overall development in terms of theon portfolio. we are investing about $500 million pounds -- $800 million in new products over the course of the next five years. very exciting times for us. we are looking forward to seeing the new product in the next 3-5 years. >> you continue to compete with the biggest brands as well. most of them are now owned by or working with huge, major carmakers. how difficult is it to stay competitive and stay independent? >> we have a unique position. we are well capitalized and we have opportunity to react very quickly to the market. for us, we're very confident where we are today and what we are doing. >> it's hard to juxtapose the concept of honing it for the track, building up the horsepower, building up the torque and bringing the price down. how do you bring those together? >> we are looking to operate a distinctive package here that will appeal to a broader market. we realize that competitive segment has grown exponentially over the course of the last few years. we believe we have a c

are you working towards alternative fuel powertrains?short answer is, not just us, but all manufacturers are working on electric vehicles. what we are trying to do is discern how big that market can be because there has been a lot of electric vehicles that have been put out and the market. they have not sold well. with our company, we need to make sure we get an adequate return on are developing the technology and we have it. it for, we have to have california and the other 10 states that adopted the california regulations. >> will i be able to buy a subaru directly from you on the internet? >> probably not. >> you will stick with the dealership model. >> yes. >> what you think about the debate? why can't i buy a car directly from tesla if i want to? >> it's interesting -- tesla is one car. one model that has to be sold. when you take a look at what's happening, in order for new technologies to become accepted in the marketplace, they do need a different distribution method. noh the tesla, there is repair business port. for to go through

shifted and you have a better powertrain, better interior, better connected car content.ew gm versushe old gm debate. they were putting money in the product and rewarded with that in the show room sticker. >> we have less than a minute left. i want to get back to mr. stevens because he declined to forecast future recall related cost. he said the charges we have taken are based on what we know today. , wedded as issues come up will deal with them aggressively and put our customers first. there's something in the translation there that there's the possibility they may be dealing with this for some time, maybe a bit longer than they thought. >> i will tell you what we have in our model. we have the 1.3 billion this quarter and then we are putting in about 2 billion to 3 billion this year. .eally for the litigation typically, companies don't want to include things like a federal fine. when i heard them say that, there may be some cost but it is not appropriate to comment on. thank you. up next, we will get you and on the markets up eight for this thursday. ♪ >> coming up on 2

design, we can bring that to the mainstream consumer and make it affordable but also fuel-efficient powertrain does not hurt it is a dropdead gorgeous car. >> it's a good-looking car. onto general motors on the controversy over their deadly ignition switch problem has the potential to make car keys a thing of the past. testifying before congress, the gm ceo mary barra said the recall may prompt them to create pushbutton start. we asked a few people at the new york matrix awards where they honor women in accomplishing various things and communication have she is doing. >> they say tell the truth and tell it fast. i think she is definitely telling the truth and i think she is just keeping up with what she is learning and sharing it with the public. >> i think mary barra is in the hot seat and has a tough assignment and she is dealing with those who knew where the defect was bubbly well-known. >> it's tough to be in any position like that. all of us have to continue with what we need to do individually. >> how would you like to inherit what she had to inherit? >> that's a lot of men at the steeri

with the new focus, it has a more sophisticated interior and more fuel-efficient powertrains.ology and we have made some great upgrades to the riding and handling. the chinese and americans and europeans are liking it. the market is starting to grow again overall. gradually. our performance is doing very well. our share was up last year and up again in the first order. even in markets like germany, very competitive market where we are taking on some very strong competitors, our share in the first order was up one point. we are doing well and on plan with our transformation plan in europe. >> do you take it in china as well? you were not the number one player to begin with. >> we are taking share from others but you have some people who are entering the stage where they can afford a vehicle for the first time. to first have a chance by their vehicle, we are capturing over 50% of our sales from first-time buyers. that bodes well for us as we move forward and as we expand into new segments because customers will have a good experience initially with their ford product and that ho