noah pransky tells us about that. >> google became a verb by building a better search engine. back in the '90s, a lot of searches were kind of junk. google basically took the links on a page, back links as they were called and used them to rank web sites, and they improved the quality of our searches a lot. the original name wasn't google, based on the back links, the original company name was backrub, in '96, back rub was the original company, they changed it a year later, they incorporate, and things happen fast from there. 1999 off and running, 2004, they were valued at $23 billion already. 2015, they reorganize and become the alphabet company, reflecting really a very diverse business model and in 2020, alphabet becomes $1 trillion in valuation. today, 1.7 trillion at last check. but i want to show you the domination of google. i mean, we know they're valuable, but by 2023, 20 years ago, they were already the top search engine in the country. by 2013, more than 80% of the searches in america were on google, and today, that number is closer to 99 out of 10 searches in ameri