are the stars almost preor daned? f a that are playing. and there's always those few that really and out. i think that you know, simone biles or elijah wilson or tom shields, the swimmer. p because the qualities they bring to the sport. >> what if a breakout star, someone we don't know their name, but we see them play and they do well, they're going to be the breakout sta there? are companies lining up ready to sign them? >> they're very sophisticated. they've got their feelers out there. brands leadoff endorsements and customers love celebrities. it's a big, important part of business and a very successful aspect of marketing, so they're. >> anyone whose story captures the imagination would be the people they would go after. we know some of the stars, the michael phelps, the swirm. usain bolt, serena williams and t olympic competitors make any money? >> no, most don't. if you look at a lot of trades, not everybody's big bucks. just a small few and those small few in the states really if you thserena, scherr poe vaa, to take on these brand