preston silverman is president and ceo of raise.me. >> tell me with these micro scholarships and what kinds of activities are rewarded, how much do students earn? >> raise.me, students can earn micro scholarships toward college grade. for all the types of things that will help set them up for success with college and their career. it can be anything from getting good grades in their classes to taking on leadership roles in clubs or sports, leading community service projects or even taking a financial literacy course. and as you mentioned, they can be earned from over 225 different colleges and universities across the country today. and students are earning as much as 80,000 toward college. >> and upper echelon schools. why are they doing it? what is in it for the universities? >> it gives them the opportunity to start engaging students earlier in high school so they can build a relationship with students as they go throughout college and lets students know about them before they solidified their decisions about whethe college. the second is that they can incentivize the behaviors that