james hughes is co—founder of financial content firm prezco. good morning to you.mers. these three supermarket chains all of which are very influential, are on board. which are very influential, are on board-— on board. morning. yeah, absolutely. _ on board. morning. yeah, absolutely. and _ on board. morning. yeah, absolutely. and this - on board. morning. yeah, absolutely. and this is - on board. morning. yeah, | absolutely. and this is the on board. morning. yeah, - absolutely. and this is the key thing — this was always going to be the point the government would have to start listening. was if there was some sort of financial clout behind it. and what we can't underestimate is the financial clout these big supermarkets have in the uk. now they're being a little bit more vocal about this, it will have to make the government look at this and respond in some way. and i think what is important about this policy is that, obviously this has been touted ever since the budget, but the nfu, that's the national farmers but the nfu, that's the nationalfarmers union, they n