. >> stephen: i hear he is a prima donea. what is the most exploitive thing you could ask yourself to do?

. >> stephen: i hear he is a prima donea.ost exploitive thing you could ask yourself to do? >> probably something like this. this is exploitative. >> stephen: i'm getting what i need out of it. i want to make sure jack white is getting what he needs. >> that is who is doing this. >> jack white the performer would never do this. >> we know who is wearing the pants in the relationship. >> stephen: you seem to have a lot of integrity. what is that worth to you? >> what is it worth? >> stephen: what is your price for your integrity? >> there's no price. >> stephen: why don't you go for more of that sweet, sweet advertisement cash with pairing your songs up with products that sell in commercials. >> it doesn't fit. >> stephen: all your songs would fit commercials. seven nation army. ♪ stphet ♪ >> yeah? >> stephen: i think it's a great way to sell yogurt. check it out yum yum yum yum. >> i've never used yum to sing. >> stephen: go for it. danon or what is this yopliat on the bottom. >> yum yum yum yum. i'm not feeling it. >> stephe