i think what abf are going to pry with primark is possibly interesting, primark has been not just theriver of growth in abf. the entire jewel in the crown. >> it fits with the u.s. consumption model, this stuff is cheap. you can take out bags and bags of clothing and other apparel and it's just basic consumerism, which appeals to the states. they different i thought to f & f, which i didn't think was cheap enough when converted to u.s. dollars. >> both of them we're seeing, as we've talked about before, the high street is dislocating in terms of really value and where primark sits, where h & m sits, where f & f should sit. you also have the high end. the people in the middle of the likes of m and f are winling to win over consumers. in the u.s., i think they're even more competitive in terms of the middle market. primark, yes, they have potential for growth but a lot of uk companies have failed even when they're successful here in europe. >> primark has a lot more traction, get in touch. do you know primark and f & f? a lot of people in the uk don't know f & f. the chances for success

primark is opening stores in the u.s. northeast.d first-half earnings came in above analyst estimates this morning. you are looking at live pictures . we will be speaking to him in the next hour. .e is talking about the release he is speaking to are very own guy johnson at that conference. >> it is clear that they regard themselves as part of the spectrum. ♪ >> welcome back to "on the move." let's turn to the cinema of the future. is betting that is the next craze to take over movie theaters. jon erlichman went to hollywood to get a feel for it. >> welcome to the movie theater of the future. cool, tryught 3-d was adding moving chairs, strobe lights, and smoke. let's do it. feet are shaking. the company behind this is a korean theater chain. chains in europe and mexico came calling. downtown los angeles is retrofitting one of its theaters . a process that can cost $700,000. looks to be competitive and relevant, you have to be if all thing. .- be it evolving >> although this can be controlled through a tablet. effects that are timed.

. >>> the budget closing retailer primark announced it's venturing into the united states.mpany owned by associated british foods says it will open its first american branch in boston. look out, boston. they might do that by the end of 2015. it plans to open further stores in the northeast of the country around 2016. there you go. good luck, primark. a lot dpoing on on twitter. follow me. i'll follow you. get me at bbcaaron. that's it with the business. sorry i didn't get a chance to answer that question. >> you're primark's biggest customer. >> i don't think i've ever entered -- i'm going. you've insulted me. >> you must open your mind. >>> still to come, the u.s. sends another warning to russia against involvement in ukraine. we visit a family of farmers in the troubled east of the country and ask what the locals want to happen next. ♪ [ female announcer ] f provokes lust. ♪ it elicits pride... incites envy... ♪ ...and unleashes wrath. ♪ temptation comes in many heart-pounding forms. but only one letter. "f". the performance marque from lexus. [prof. burke] at farmers,we

caroline was running after the headlines on the details behind the primark story.at primark is going into the north of america. excitement or trepidation? >> we had to greet it with excitement. we are walking into europe and the u.s. story is a bit of a surprise. you would not really guess that based on the opening levels. investors are not quite as excited as they should the. >> total revenue was in line with estimates. royalty sales up three percent, which is a slow down from last year, 32% increase. >> people do not seem to be blown away with this at all. they're expected to open half a percentage point higher. whereone of these stories people are focused on projections. people clearly are not blown away by the fact that arm is consistent. anything to look for in the bank of england minutes? monetarysee some policy committee dissenting against the governor. no evidence of that yet? >> it is all about keeping things calm in the moment. the bank of england wants to hold steady at the moment and i think today will be a nonevent. maybe we will hear something about t

how should we be thinking about what ultimately primark will look like?how the market is beginning to perceive it, sing a company that has grown exceptionally well in the u.k., margins are slightly ahead of the u.k. ones, expanding the germany which is effectively h&m 's home market. looking at a part of the u.s. as the next logical step. >> charles, it is difficult to make money when you are a u.k. retailer in the u.s. many people have tried and failed. why is this time going to be different? >> we don't know for sure it won't. , they're looking at a market which is very, very promotional, where there is a singers in the market with a lot of bread after brendan the same -- attractively can work there. they may be looking at their anotherompany which is part of the western family. they're making that sort of impact in the u.s.. >> thank you for joining us, charles allen. >> let's move on. coming up, will facebook beat apple to the mobile payment punch? we will ask the ceo of ghost where coming up. ♪ >> welcome back to "the pulse." apple and facebook have

it has a cheap, casual chain, fashion chain called primark, hugely successful in the u.k., and todayited states. initially in boston, a slow rollout. you can see the stock is up some 8%. the british are coming. cheap and casual. >> very nice. >> thank you. >> you're never casual, except for the shoes. >>> live to the cme group in chicago and rick santelli. hey, rick. >> hi, carl. we've had some important housing information the last several days. today was new home sales. and we have some charts. a look at new home sales, 384,000 today, definitely a d a disappointing number. but going three, four, five years, there's been improvement. open the chart up to ten years, and you can clearly see that in 2005, we had just shy of 1.4 million new homes. okay? so what a difference. even though we've had a recovery in so many ways, we really haven't had the type of housing recovery that one would think we've had considering how much influence the federal reserve has put to keep yields down. let's look at existing home sales that came out yesterday. you would think that number sounds better. clo