brand awareness is very low for primark here in the united states.st eight locations that are planned to be opened by the end of 2016. so it could take some time for u.s. shoppers to understand and be aware of primark. plus there's no e-commerce component. you can't buy online. and a number of other retailers that have come to the u.s. have struggled if not failed when they tried to bring their same strategy here. back to you. >> thank you. of course as the competition heats up, retail rers under more and more pressure to get consumers to buy more than just electronics, cars, and home furnishings. our next guest faces it head on. joining us is gerry storch, head of hudson bay company. thank you for being here. >> good morning. >> you happen to have sales out today. the numbers are strong. canadian company so you transfer everything back, but same store sales of 4.2%. that's a strong number. >> very good. if you're where the consumer is today, you're going to do well. we are a store-based retailer. and we do that. moreover, you have to grow on the int

primark began in 1969. today, there are 292 stores in nine european countries. now, one in the u.s. prymark is owned by the uk publicly traded associated british foods. the retailer's hallmark is its low prices, fashionable design and quality for accessories and home goods for less than the price of a pizza. $15 jeans, $14 sweaters, $3 towels. according to a sanford bernstein analysis, prices on similar merchandise are 20% below forever 21. 30% below old navy and 40% h & m. >> it's different and it's fresh and new and modern. >> i think the price point is really going to amaze people and i think it's going to be an amazing shopping experience. >> reporter: prymark manufacturers its own merchandise and says its technology and efficient distribution enables the pricing setting up competition for retailers. >> it's going to be difficult for the gap division and old navy division of gap because they sell very similar products at even lower prices. they'll put a lot of prices on the teen retailers, american eagle, abercombie & fitch. they'll put pressure on the pennies, the kohl's and pe