you mentioned primark. that is an interesting example.ne strategy they had this year was to keep the prices flat and not try to increase them and absorb increased costs they have felt which led to the margin pressure. that's the difficult decision that a lot of businesses are facing at the moment. >> what is the best model within the consumer space right now? as you said, if you keep prices low, you maintain volumes and sacrificing margin. what is the sweet spot from the investment perspective? >> i think one sweet spot and one that investors picked up on from our research earlier this year and last year, was to faint companies with a moat and pricing power and increase prices without losing customers. one segment was the luxury sector. obviously, their clients are less price sensitive than most. they don't care as much if prices go up because they still buy the goods. investors caught on to that quickly. >> interesting what you are saying there. the narrative has changed now. up until a couple of months ago, the talk was price increases

the latest high uk with primark. brand forced to fund body worn cameras for staff coming under increasingly frequent attacks. so lee, this this sounded dramatic. you're a have a go hero now. what happened ? a go hero now. what happened? >> well, i don't know about that , dan, but last friday i was doing my constituency surgery , doing my constituency surgery, as i do in ashfield on a friday afternoon, heard a little bit of afternoon, heard a little bit of a commotion an i looked out the window, my staff had said, there's matthew, the shopkeeper is being attacked. i had a look and there a crowd of youths and there was a crowd of youths around him, went down with a staffer at and towards staffer at and run towards matthew and he sort of looked at me as i was running towards him. and this bloke punched in and this bloke punched him in the face, got to him, knocked this bloke off god almighty, who tried to hold him back and apparently this, this youth had beenin apparently this, this youth had been in and pinched some al

the latest high uk with primark. brand forced to fund body worn cameras for staff coming under increasingly frequent attacks. so lee, this this sounded dramatic. you're a have a go hero now. what happened ? a go hero now. what happened? >> well, i don't know about that , dan, but last friday i was doing my constituency surgery , doing my constituency surgery, as i do in ashfield on a friday afternoon, heard a little bit of afternoon, heard a little bit of a commotion an i looked out the window, my staff had said, there's matthew, the shopkeeper is being attacked. i had a look and there a crowd of youths and there was a crowd of youths around him, went down with a staffer at and towards staffer at and run towards matthew and he sort of looked at me as i was running towards him. and this bloke punched in and this bloke punched him in the face, got to him, knocked this bloke off god almighty, who tried to hold him back and apparently this, this youth had beenin apparently this, this youth had been in and pinched some al

but, see primark are but, you know, i see primark are saying actually but, you know, i see primark areyou know, i see primark are sayi|their profits ayearly lost their profits this year because of shoplifting. >> an atmosphere because of shoplifting. >>increasing an atmosphere because of shoplifting. >>increasing lawlessness;phere because of shoplifting. >>increasing lawlessness and'e of increasing lawlessness and people are increasingly feeling as that they need take as well that they need to take matters hands matters into their own hands because police because they know the police are not anything about not going to do anything about it. if woman left the shop it. if that woman left the shop and shopkeeper took and that shopkeeper took the cctv and took that to the police, they be police, they wouldn't be honestly going to do anything about >> no. >> no. >> and they say if he's not, at least 200 quid's worth of stuff nicked, they're not interested. least 200 quid's worth of stuff niciandthey're not interested. least 200 quid's worth of stuff niciand you're not interested. least 200

and gangs at john lewis , tesco and primark john lewis, tesco and primark staff have been encouragedody cams and on duty. police officers have been offered free hot drinks by waitrose , but more security. it waitrose, but more security. it seems, has led to an increase in violent attacks. there's now calls for a change in the law to make abuse and violence towards retail workers a specific offence as shoplifting has always been on the rise as it's never stopped , it's just got never stopped, it's just got worse when started. >> as i mentioned at the start of my job, it was, you know, you're talking about £300 of trolley push outs . now you're trolley push outs. now you're talking about 3000 to £6000 and it's always been there . it's it's always been there. it's never went away . it just seems never went away. it just seems to be getting noticed a little more now. and that is down to the cost of living. we know it's on the rise, but continually it's going to get higher and higher unless something is done about it. >> according to figures from retail body the british retail consortium,

owner of primark. they had an earnings update. shares trading at 4% this morn morning. on the down side, smurfit kappa agreed to merge with westrock. a $$20 billion packaging environment deal. smurfit stock is down. the uk listing down 13% at one stage. breaking it down by sectors. here is the split. fairly even board. retail up in front at 0.8% higher. telcom trading decent. you have media down .50%. chemicals and technology d down .90%. the big event this week in europe is the ecb which meets on thursday means a lot of questions over if they go for another rate hike. we had fresh growth forecast yesterday as we mentioned here on "wex." european central bank has a difficult task to continue to fight inflation which remains elevated in the block and also not at the expense of growth. a challenge for the ecb coming up on thursday, frank. >> julianna, thank you. julianna tatelbaum live in the london newsroom. >>> turning attention to the most anticipated ipo this year. a.r.m.'s offering is oversubscribed by ten times. the deal could end up 15 times over subscribed before

plus a worrying snapsho staff lawle kitted out primark staff being kitted out with cams to with security of protect them from the masses of shoplifters running riot shoplifters who are running riot up down the nation. while up and down the nation. while deputy chairman deputy tory chairman lee anderson turned hero anderson has turned local hero after going toe to toe with these he'll reveal after going toe to toe with the on he'll reveal after going toe to toe with the on happened'eveal after going toe to toe with theon happened soon. and all on what happened soon. and after puberty after challenging puberty blockers, irish blockers, the beloved irish singer now singer rasheen murphy has now been by

plus a worrying snapsho staff lawle kitted out primark staff being kitted out with cams to with securitymasses of shoplifters running riot shoplifters who are running riot up down the nation. while up and down the nation. while deputy chairman deputy tory chairman lee anderson turned hero anderson has turned local hero after going toe to toe with these he'll reveal after going toe to toe with the on he'll reveal after going toe to toe with the on happened'eveal after going toe to toe with theon happened soon. and all on what happened soon. and after puberty after challenging puberty blockers, irish blockers, the beloved irish singer now singer rasheen murphy has now been by

. >> one must be small, you know, i've been to i've been to many all over primark. quick.ey. they just long but quick. yeah. >> i can go there to get cheap fruit and cheap basics but fruit and veg. cheap basics but then specific things that i want. find have to want. i always find i have to make shop to a different make another shop to a different supermarket. and i think, well, you know, maybe have you know, maybe i could have just the just spent £5 more on the overall and just gone to tesco. >> chloe to know it. more >> chloe get to know it. more time really we've time there. yeah. really we've picked time there. yeah. really we've piciwe should big up lidl who are >> we should big up lidl who are an excellent alternative. however, ways should however, in some ways we should actually aldi and lidl actually put both aldi and lidl on the naughty step. simon you're a great patriot. of course they are. german owned supermarkets , something like supermarkets, something like something like 80 to 90% of aldi products are british products, right? >> they they have a big right. t

there was a famous story about it happening outside of - about it happening outside of primark, wherefilming. does it feel odd in june to be doing — weather filming. does it feel odd in june to be doing christmas? - weather filming. does it feel odd in june to be doing christmas? yes. l june to be doing christmas? yes. because the _ june to be doing christmas? yes. because the christmas _ june to be doing christmas? yes. because the christmas tree - june to be doing christmas? i'ezs because the christmas tree comes out. someone will be dressed up as father christmas. [30 out. someone will be dressed up as father christmas.— father christmas. do you feel ressure father christmas. do you feel pressure on _ father christmas. do you feel pressure on call _ father christmas. do you feel pressure on call the - father christmas. do you feel pressure on call the midwife, father christmas. do you feel- pressure on call the midwife, the christmas special, because everybody talks about it? even if you do not watch the series, this special is what people gravitate to. is there pressure to keep ma