in prineville, the natural dry air cuts costs.nitor and replace problematic servers in this naturally air-conditioned environment. prineville moving to -- >> it was definitely a shock. >> and now apple is coming to town, building a facility just up the road from facebook. there was another big incentive for both facebook and apple. >> we told them we could give on the years of tax-free improvements they put on the land. we have people in our community who say to us we gave it away. . say, no, we didn't when it becomes a taxable entity in 15 years, they are not only paying taxes on the land but on -- >> a huge facility. >> those tax revenues may eventually run into the millions of dollars in this town that is still in need of a boost. the mayor hopes this kickstart will help revitalize prineville and serve an example to other small towns. >> looking good in his jumper in the high oregon desert. he is here with us now to talk more about what drew apple and facebook to oregon. >> the mayor. >> she explained that tax breaks had a lot