so, i started making wetsuits and fully functional, well that and -- pring suits >> are you using colorcks? >> everybody told me that you and weprint on a wet figured out a way to do it. things that people take for granted, that this is the way it has to look. challenging that and designing something that has never been designed before. band-aidst way about when i made band-aids with johnson & johnson. we started making them. and i think now, i'm thinking about fitness, in the same way. was it have to be just a black legging or a great liking? >> what do you say to the people that look at the materials that are being used? i noticed bond and materials, special technology that is used to make artificial materials that hold shape, repel water. not typical old nylon and polyester. >> it is kicking it up a notch. it is elevating. what people think of for their fitness gear. and doing prints that are and more interesting. and thinking about it in a different way. it definitely has to function, be durable and breathable and all of the things that you expect out of real athletic wear. >> talk