in los angeles three college friends went from sorority sisters to business partners nbc's priscilla thompsonransforming the beauty industry. >> i'm angel >> i am entra. >> i'm felicia >> we are amp beauty l.a >> from college classmates to sorority sorority sisters to now business partners. >> 75% of their products that are marketed to us are toxic, so this group that spends the most in this category is exposed to the most toxic ingredients in beauty and that's wrong. >> reporter: they came together to try to change that. cureating an online shop for clean beauty products made by and for black women. >> carry over 50 brands, skin care, hair care, bath and body, nails. we have make-up now. >> how are you all finding these brands i've got to tell you growing up going to the beauty supply store i don't see a lot of the brands necessarily that i saw there at the blue magic, the pink lotion. that's not on beauty l.a >> we really wanted to focus two fold on the founders of color, inclusive founders, black women founders specifically and also dedicating space to products that are clean, that are eff

your money on the encouragement of someone you haven't met in person. >> for "the news," i'm priscilla thompson're minutes away from primetime olympics coverage on cnbc tonight the u.s. takes on the russian olympic committee in women's curling. for team usa, the longest wait for gold is over five days after the opening ceremony, the team won its first gold medal in beijing. snowboard cross rider lindsey jacob ellis ended the drought. she claimed her first gold in long-awaited redemption back because in 2006 she famously crashed about 100 yards from the finish line after leading the entire race. now chloe kim is looking to win another goemd for team usa she will compete in the women's halfpipe final tonight chloe cruised through the quarterfinal round if she wins, she will become the first woman to take two gold medals in halfpipe and snowboarding legend shaun white to defend the halfpipe medal saturday night the count now, russian leads with 11, norway and austria follow team usa climbing to ninth place with seven medals. and if you're just tuning into the games, here's a quick recap of our hea

nbc's priscilla thompson has more on this. >> body search. >> police. >> search warrant. >> reporter:d by police after they entered the apartment he was in with a no-knock warrant. the parents of 22-year-old amir locke speaking out for the first time. >> i want the police officer that murdered my son to be prosecuted and fired. >> yes. >> reporter: overnight, police releasing body cam footage from wednesday's predawn raid in downtown minneapolis. the 55-second video they posted first in slow motion, then in realtime, appears to show s.w.a.t. officers opening the apartment door using a key, then announcing themselves as they enter. >> police. >> reporter: guns drawn. locke can be seen emerging from underneath a blanket on the couch. a freeze frame shows a gun in his right hand, one that his family says he owns legally. within seconds, an officer shoots. knocking locke to the ground. the police blurred faces of officers involved in the video. >> the involved officer was just outside the frame in the direction that that barrel is emerging. you're forced to make a split-second decision ab