but i'll pick procter & gamble. i like the restructuring story. >> fcco. >> dennis. >> i am buying stocks, selling crude once against another an it is work >> big day tomorrow. have a jobs report. don't forget about that. we'll obviously be following the apple story at 5:00 tonight on "fast money" at 5:00. see what the stock does for the remainder of the day. we'll see you tomorrow. "power lunch" begins right now. >>> "power lunch" is all over it. apple shares, that's what we're all over this hour. they are rebounding after their big sell-off of earlier this week. the ceo, tim cook, speaking exclusively with nbc news' brian williams. strength in america? maybe manufacturing here. apple tv living in the legacy of steve jobs. we're going to take a very close look on what is next for america's favorite gadgetmaker. >>> speaking of gadgets, rivalry research in motion, offering training programs and promotions for its upcoming blackberry 10. it's targeted corporations. bold move or maybe a desperate one? >>> any move mig

penney, metlife and procter and gamble. "those are very specific company-based layoffs. they're not even sector-based." hostess brands is controlled by hedge funds that have lined up more than a hundred potential buyers for hostess brands' three dozen factories that produced lunchbox staples: twinkies, ho-hos, and ding- dongs. "it's highly problematic when hedge funds own a buisness, because the primary goal is to appease shareholders and investors." asset management firm perella weinberg partners is advising hostess brands says the bidders include five national retailers such as supermarkets. reportedly, six of the bidders have hired investment banks to help. "it would not be a surprise to see a 'white knight' come in and buy the whole thing because of its market presence." but while 19 corporate officers receive nearly $1.8 million in incentive pay to stay on through the wind-down process, what happens to the employees now on unemployment who say their pensions have not received contributions from the company in over a year? "there is a marginal trend to bring business

if you are procter and gamble and you run an ad, it is very hard for you to know how much of the ad works. he ran at. some creative group says you did a great job, they like the look of a. you run consumer surveys. the internet provides much more real time answers to those kinds of return on investment questions. i think you see advertisers chasing a lot of digital advertising because they learn more about the effectiveness of their messages. i think the tv ads have to become more entertaining. it is mini tv. i think it is hilarious that the super bowl is as much a parade of television advertisements as a football game. why? that is the day that advertisers go for it all. to take the most creative. i think the super bowl is expanding into the year. you can really lobbied for doritos in july. you will have to give me something that will capture me like it did at the super bowl. i need some entertainment lawyer. you've got to get my sign whose world is so -- is so affected by media. how you get his attention? humor, other things that make things go viral. you have to get him out of a big ca

if you're procter and gamle and you run an ad, it's hard for you know how much the ad works.ou ran it. some creative group says you did great job, you love the looks of it. do you rub out and do consumer surveys to see if people were impacted? the net provides more real-time answers to return on investment questions, and i think you see advertisers chasing a lot of digital advertising because they learn more about the effectiveness of their messages. but don't count the tv ad as dead. it has to become more entertaining, and when it does, it's minitv, and it's hilarious that the super bowl is as much a parade of television advertising experience as it is a football game. why? because that's the day that advertisers go for it all. they put their best creative and most interesting ideas. what i think is starting to happen is the super bowl is expanding. if you want me to buy doritos, okay, in july, you're going to have to start showing me stuff -- it's a really fragment attention span that capture monday like the super bowl. and maybe you don't have to pay super bowl prices to g

if you're procter & gamble, you run an add, it's very hard for you to know how much the ad works, you know? you ran it, some creative groups say you did a great job, you love the looks of it, then you run out and do consumer surveys to see if people were impacted. the internet provides much many or realtime answers to those kinds of returns on investment questions. and so i think you see advertisers chasing a lot of digital advertising because they learn more about the effectiveness of their messages. but don't count the tv ad as dead. i think the tv ad has to become more entertaining. and when it does, it's mini tv. i mean, i think it's hilarious that the super bowl is as much a parade of television advertising experiences as it is a football game. why? because that's the day that advertisers go for it all. they put their best-created, their most interesting ideas. what i think is happening is the super bowl is expanding into the air. if you really want me to buy doritos, okay, in july, you're going to have to start showing me stuff -- again, it's a really fragmented attention span t

procter, my charitable trust bought today. ibm, also charitable trust. to keep kellogg, we're going to -- oh, boy, penpal's going to get mad at me, but we can't have both of these. we're going to swap out the general mills put in bristol-myers and own jpmorgan, a bank stock and then we will have diversification. ♪ hallelujah >> that makes me feel at home. let's go to scott in west virginia. scott? >> caller: hey, jim. i've got kellogg, k, norfolk southern, nfc, disney, dis, abbott laboratories, abt, bank of america, bac. >> mountaineers, wasn't their year, like that team, though. okay. here we go. disney, bob iger is doing a remarkable job. did anyone else like it besides me after that quarter? i stuck by it. bank of america, financial, abbott drug company, norfolk southern transportation, kellogg food, it's a food, transport, drug, entertainment, bank, bingo, perfect! i wouldn't change a thing. "mad money" back after the break. ♪ ♪ ♪ [ jim koch ] sam adams winter lager. it'll warm your cockles, whatever cockles are. [ laughter ] mike's being healthy and

the names holding on earnings like intel, procter and gamble, chevron. dennis: thank you.ng news. very interesting developments coming out of washington. our producer on the ground in d.c. announcing senator harry reid is trying to arrange a vote on the debt ceiling in the senate on the floor today at 2:00 eastern time, an hour and 15 minutes from now. this is very strange. here's what harry reid said. he said, quote, senator mcconnell made a serious offer today to me with regards to the debt ceiling, a deal on the debt ceiling. i want a vote on it this afternoon. very strange but interesting, intriguing turn of the events. dennis: if you are harry reid and you run the senate and democrats controlled the senate you do not accept mcconnell republicans's proposal unless you get the outcome you want. they want the debt ceiling raised. mcconnell doesn't offer this unless he wants the death ceiling aised to remain a big uncertainty to work out a clip. cheryl: this news from one of our producers out of washington and this is just breaking right now so we will continue to follow

to procter & gamble. many major corporations have some sort of reimbursement plan.nd universities says that united technologies has the most generous program of all, and they'd like to see it become a model for the rest of the country. >> that's a great story. so do they owe anything back to the company after they get a free education? >> nothing. you can literally walk into the company, work there, get an education and leave if you want afterwards, but nobody does. most people stick around because of what this company is doing for its employees. >> that's generous. >> it's very generous and a model, as you said. three million jobs unfulfilled. do you think more businesses will start paying for education? >> it's something that a lot of businesses are thinking about, but they wonder how will it impact the bottom line. with united technologies, since they started this program, the stock is up almost 500% >>> we're seeing some clouds outside right now with some scattered showers popping up around the bay area. most of that near the coastline. it's a chilly start to th

other businesses that benefit includes procter & gamble which sells 50 brands in russia now. they have the leading market share in about 75% of the categories in which they compete. eaton, a company in the cleveland area, has thousands of employees in northeast ohio, exports industrial clutches and brakes to russia and looks forward to the certainty this bill brings. when working with our customers in russia, they need that certainty. t.d. aviation in ohio employs about 9,000 people has a great opportunity to compete as russia acquires over 1,000 new civilian aircraft over the next decade. ohio's cattlemen support this legislation. russia made important concessions in the negotiations that help us meet the growing demand for u.s. beef in russia. it is currently the fifth largest export market for u.s. beef and according to the usda, we have a number to rise dramatically. the bill also contains some items that the russian government opposes, including the human rights provisions which were discussed earlier here on the floor, inspired by the treatment of russian lawyer sergei

there are cases like ibm, kodak, xerox, procter and gamble, all of which used to run pure research centers, which now have been either eliminated or reduced to a shadow of their former selves. of more concern to me, it is apparent that our public companies are no longer doing the job they should do for the average investor. three years ago we talked about the lost decade for shareholder returns. i think we are now looking at the lost decade and have. that is very troubling to me, because i am keenly aware of the vital public interest function that corporations have performed in the past and that we see perform.hem to infor so we have an ideology that is not low grounded. our practical experience with that ideology for the past 15-20 years has not been a good one. where is the problem? i think the problem lies in the mistake that people often make. people think that corporations are fiction and that shareholders are real. i would say it is the other way around. corporations are very real. exxonmobil is a very real institution. is the shareholders that are fictional. we are really thinking o

boundaries between this organization and the environment are getting more porous, and a company like procter and gamble, when you think about government you do not think about boundaries. how do we get there in 10 years? what is the opportunity for a much more crowded stores provision of problem solving grumman -- crowd source provision of problem solving? how do we tap into that salmon and now people crowd stores government -- how do we tap into that? people crowd source government. how do we get to that where people are proud sourcing? >> one thing is the idea of management, and that has become a huge barrier to moving off the legacy, so being able to do this in a way that integrates with your customers, i think alan mention most of the transactions are not with the citizens. it is starting to change largely because of demographics. you have people that used to be that the transactions were one direction, the money from the federal government. it was the irs. it is now changing for more significant portions of the population that are receiving the money. it is largely the education departm

hard evidence and patent filing and soft evidence -- there are cases like ibm, kodak, xerox, procter and gamble, all of which used to run pure research centers, which now have been either eliminated or reduced to a shadow of their former selves. of more concern to me, it is apparent that our public companies are no longer doing the job they should do for the average investor. three years ago we talked about the lost decade for shareholder returns. i think we are now looking at the lost decade and have. -- and a half. that is very troubling to me, because i am keenly aware of the vital public interest function that corporations have performed in the past and that we see expect them to perform. in terms of generating decent returns for american investors. so we have an ideology that is not low grounded. -- well grounded. our practical experience with that ideology for the past 15-20 years has not been a good one. where is the problem? i think the problem lies in the mistake that people often make. people think that corporations are fiction and that shareholders are real. i would say it

gets consumers in the store, the consumers get products and you're holding a bottle of tide from procterpkicks. >> a 27-year-old mom with one child heavy shopper, and usually older than 18. how much more likely is the user to end up buying something if they're already on shopkick? >> we know that whenever somebody joins shopkick, they're much more likely to buy. the retailers call that increme incrementality, they're incremental sales and we've been able to prove consumers who use shopkick will end up buying more and substantially more. it can be somewhere around 20%, 30%, 40%, the american eagle executive vice president was recently quoted in the press saying shopkick users buy twice as much as non-shopkick users. >> changing the face of retail, cyriac we'll keep an eye on you. >> thank you and go get your kicks. >> let's keep those tweets coming in an interview with brian williams which airs tonight on "rock center" the head of apple, tim cook says when i go into my living room and turn on the tv i feel like i've gone backward in time 20 or 30 years. he then adds "it's an area of inten

we try -- we're 220,000 person county outside of cincinnati, home of great corporate citizens like procter, western southern tennis tournament is housed in warren county. what we trio do is foster environment where people and businesses want to come to warren county. so we actually have the lowest marginal tax rates of the surrounding counties and we try taphouse there are environment to where we know we can only do so much in government. so essentially we don't try to do all things to all people. so in a lot of ways we say no more than we say yes, which i think is one of the keys in government is not just thinking about your own political vested interest, 'cause it's easy to make friends in politics by saying yes to everybody. if you think a checkbook is not really yours or the taxpayers, it's someone else's and you can pass out money like it's candy, everybody in the world is going to love you. but when you sit around and look somebody in the eye and say no, they tend not to like you. we've got the ability to do that inside of warren county. >> eric: a lot of municipals are having a hard

boundaries between this organization and the environment are getting more porous, and a company like procter and gamble, when you think about government you do not think about boundaries. how do we get there in 10 years? what is the opportunitiey for a much more crowded stores provision of problem solving grumman -- crowd source provision of problem solving? into thatcontap salmon and now people crowd stores government -- how do we tap into that? people crowd source government. how do we get to that where people are proud sourcing? >> one thing is the idea of management, and that has become a huge barrier to moving off the legacy, so being able to do this in a way that integrates with your customers, i think alan mention most of the transactions are not with the citizens. it is starting to change largely because of demographics. be that the transactions were one direction, the money from the federal government. it was the irs. it is now changing for more significant portions of the population that are receiving the money. it is largely the education department, and the veterans affairs depar