cosmetic's giant moved closer to purchasing three units from proctor procter & gamble.d they made binding offers to bicep rat parts of the beauty business. down just about 3% in today's trade. >> united health has reportedly approached rival health insurer aetna about a possible take over deal worth more than $40 billion. the wall street journal says it's unclear how they responded. the approach comes as cigna rejected a $45 billion buyout from anthem. let's have a look at the stocks in trade today in germany. as you can see cigna and aetna up sharply where as anthem is down .5%. >> verizon cfo says the company is not selling the huffington post and not interested in buying dish network which is reportedly vying for t-mobile u.s. last month verizon agreed to pay $4.4 billion for aol which owns media brands. the main interest in the deal was aol's digital ad technology. take a look at shares offer is verizon down 1% in germany. >> it's from the previous range of 14 to $16. the move is expected to be announced ahead of the ipo pricing which is expected after the close on

procter & gamble has had a rough few months. down about 5 months.k a little bit of a bump. we'll be right back. automotive innovation starts... right here. with a control pad that can read your handwriting, a wide-screen multimedia center, and a head-up display for enhanced driver focus. all inside a redesigned cabin of unrivaled style and comfort. the 2015 c-class. at the very touchpoint of performance and innovation. >>> good morning, everyone. here's your cnbc news up date. speaking out for the first time since resigning as the head of the spokane chapter of the naacp. mat lawyer asked her when she started deceiving people about being black. >> i identify as black. i do take exception to that because it's a little more complex than me identifying as black or answering a question of are you black or white. >> the saudi arabian prince says he has settled a libel suit against a magazine over a reporting of his fortune. he claimed that forbes undervalued the stock holdings of his shares. and three new deaths from the mers virus. they walked through t

business from an ailing procter & gamble. humidifier and vaporizer exposure. they're trying to capture aisle space in areas where it's one of the most powerful players. helen is more domestically oriented. so it means it hasn't opinion hurt as much by the super strong dollar. in short these guys and helen of troy know what they're doing. quitely. and yet even after the truly epic run in helen's share price the stock trades at a discount. for example they sell for 17 times it's forward estimates and they have a history of being way too up. but procter & gamble at 19 times earnings. colgate at 22. how does this make sense? when they have less than stellar earnings reports. it's something we know helen of troy has taken advantage of. but none have been enough for proctor to mount a descent rally. since the beginning of the year they have been hit with downgrades. now they're talking about the razors being too exenspensiveexpensive. in the same market helen of troy would trade at 22 or 23 times earnings and the rest of these consumer products lager at 17 times ear

. >> caller: anyway my question is about procter & gamble.super freaking strong dollar, procter has really been hurt. i'd like to keep it for the 3.3% dividend and to avoid paying capital gains tax. i'm thinking unilever would be a good hedge fund trade, vis-a-vis is a strong dollar play. what do you think? >> they're kind of going to cancel each other out. this is one of those i think you have to make a stand. you either think that the super freaking dollar is done going higher and therefore you should own procter, or you think it's not done and you should own unilever. don't double dip. pick one, not the other. that would be like buying you know, like prel and then dousing chips ahoy with it. not chips ahoy. more like a lever brothers. you know what i mean. all right. from your pantry to your pocket. mondelez, if you please has what it takes to head higher. it's just been a victim to the strong dollar. but the dollar's peaked the stock is break out. much more "mad money" ahead, including a single invention that could transform childcare aro

it beats a report that out other bidders for three procter & gamble beauty brands. piper jaffray said a buyout could he transformative. roughly double annual revenue and that jails with most of the m&a and by our taxes we have seen. every company appears to be looking at scale. it is about trimming down a big business, trying to get skinnier and focus on core consumers, sort of what we saw with target selling its -- selling to cbs. joe: things are getting interesting with the rhetoric we are seeing out of grace. the head of finland said they will need them you are cold to get a deal. and tsipras gave a speech today where he talked about imf criminality. you do not typically associate try to get a deal with calling your creditors or no. he said they were in succeeding the greek economy. really rough stuff and there is are gettinghings bad. i have a slightly contrary in view. i think that maybe this serves a useful purpose. it reminds me of the debt ceiling fight from 2011. one at the end it seems like he got ramadi but the acrimony serves a purpose because then when

dennis procter, and the divisions of the naacp all across this country. we come to this place, in this historic city a city in which i spent a great amount of time as a little boy, by grandfather owning a barbershop not too far from here growing up in a little town not too far from here called georgetown being a minister four generations in that church this tragedy hits close to home the idea that a pastor could gather his flock in an historic sanctuary, to study the scripture, to study the gospel penned by the life and sacrifice of the prince of peace, and in that place, in that moment a stranger who has no doubt extended the hand of fellowship, and the hand of welcome, perhaps extended a bible, so that he might study the scripture with these congregates at the historic' manual african methodist episcopal church and that a stranger welcomed into the house of god, by the children of god, could spend an hour in fellowship, an hour in study, and then perhaps lay down a bible, and take up a gun, and lay nine people into untimely graves tragic deaths is uncon

>> procter and gamble looks the most interesting.ed over the last 12 months. people need to see positive restructuring. follow through on the cosmetics spin-offs. cost control. i think it is in a transformative stage and exciting. in this market where people are concerned about valuations procter and gamble, not cheap relative to itself but cheap relative to the market to itself. also underperformed with stuff going on. citrix is a name the activist community has been trying hard the last 12 months. the announcement they have position doesn't mean change overnight. >> i think this speaks to active management will run to the fore in 2015. as the dollar comes off the boil, as oil seems to stabilize in the high $50s, earnings environment will be more back-end loaded. benefits of the oil price coming down will be back-end loaded. those will be important things from a corporate perspective. >> we are seeing evidence this is a better stock picker's environment. >> we'll be here all day if i start going off on that subject. >> give me the 1

officials say the test booklets told students they had 25 minutes to finish a reading section, but the proctery gave them 20 minutes. students who took the test on june 6th will be able to retake it for free. >>> well, they made headlines in our area after a former worker accused of them of mistreating animals. now two zoo owners are in trouble again. eric mogenson and his daughter once owned the rest i don't know zoo. but now a federal investigation is under way into how they run a zoo in gulf breeze, florida. according to a complaint, an animal was shot as a means of euthanasia and rabbits were allowed to eat their own babies. the two face multiple violations in virginia. in one case, they're accused of drowning a wallaby. >>> a close call for a fairfax family county after a massive tree came crashing down during last night's storm. they were about to leave the house when they heard a popping sound. that's when a woman saw the tree falling in slow motion. her son was in the driveway and that's when she says her instincts kicked in. >> i was standing by the door of the house and i just could

other companies like procter & ga and pepsi said they're raising prices for consumer items on shelvesbroad to help offset the currency losses. there is a silver lining. that is the euro is actually stronger against the dollar so far this quarter, up 4.5% which could provide some much needed relief for american companies that do business in europe. longer term though wall street expects the u.s. dollar to continue to strengthen as the federal reserve prepares to raise interest rates. so companies are going to have to get creative and prepare for more pain when it comes to currencies and some of the most brutal swings in history. for "nightly business report," i'm sayer why eisen. >>> coming up a dramatic change in the city by the bay. we'll tell you why the views in san francie. >>> the former ceo prevailed. said the federal reserve over it bailed out the giant insurer in 2008 and took an 80% stake in the company's equity. the judge did side with greenberg. he declined to award any monetary damages because it was not shown that shareholders had been damaged by the equity stake. greenbe

>> courtney mentioned procter & gamble as one of the suppliers.small businesses. while procter & gamble may be able to adapt i worry about a small business owner who may have to do one of two things either raise their price which may get them dropped as a vendor or decrease their quality. i don't know how they're going to be able to manage them. >> they're all going to raise their price and the consumer's going to feel the brunt of it. this has everything to do with the fact walmart can't grow they're seeing a lot of competition, and the wage increases are really coming back to roost i think. >> is that what we're seeing court? >> you know that's not what walmart says. >> of course not. >> walmart says at the end of the day they're trying to give everyday low prices they have to do that by getting their costs very low. they're saying hey, vendors, if you make your costs low we can charge the lowest prices, then people will buy more, the sales volume goes xup it benefits us both. >> somebody has to pay at the end of the day. somebody has to pay. yo

saw on the dollar today which means that a lot of the exporters were lower today. .o take apple , procter gamble as well. all of them being dragged down on the s&p 500. on my bloomberg terminal i have note.t of the 10 year you can see it is the highest we have seen all year. a relatively dramatic move. the note. caveat always is it is low by historical standards. not just the year today but looking at the one year chart it is now the highest since last winter. a notable move at the very least today. as of late we have seen utilities and telecom stocks come under pressure. because they have relatively high dividend yields. the utility and telecoms trading lower today. on the higher side, the financials. here there are two things that work. number one, if you see that yield curve widening that could be good for the net interest. also if the economy is improving, you have jpmorgan trading at a record today as is wells fargo. goldman sachs trading at its highest since 2007. alix: thank you so much. now to a look at some of the top stories making headlines. that owns giant guinness, johnny wal

and i am not talking about procter and gamble workers in switzerland and there's no real effort to quellhe terrorists there. >> we are talking about a very small number of cases. and i think it's smart to remove government. the obama administration, every single administration has to have a bad time dealing with the hostages. ronald reagan has some issues, jimmy carter, bill clinton, we have forgotten about that as well. it's okay for us to admit that it is a hard problem to solve. >> we saw this the first day in the office. >> it is difficult. and it's probably even more difficult to a certain degree because of public opinions. we have such a wishy-washy position to begin with, you talk about this, i feel like we have embolden them with hands tied behind our back. two points, we have a weak administration. and why would this be any surprise to you? he is crossing individual lines. and he doesn't know where this line is. and so now he is saying that if your child is kidnapped, we are not going to prosecute you. for you to take care of because we don't know what to do. >> there have been

we also watching shares of the cody won theany auction over procter & gamble shares. company that may have been left out in the cold is henkel 's, which apparently lost the bid. we are waiting for confirmation. on the negative side of the rentals, which has been volatile. it was downgraded to an with the company likely to lower its rental rate and utilization rate in the next quarter or so. , the truck maker, down about 8%. terex is following suit. that is after oshkosh came out with news, cutting its third quarter and full-year earnings forecast. it seems the equipment, pedroia access equipment, is not doing well. shares have fallen. olivia: you say oshkosh, i think overalls, you say henkel, i think knives. now i look at some of our top stories. confirmed arts death sentence to the former president morsi. from ason sentence came clue that eventually brought him to power. officials in california say many of the victims and a balcony collapse our young people visiting from ireland. it happen in berkeley near san francisco early this morning. five were killed and eight

now procter & gamble became the latest firm to announce a major investment in 3-d printing last week. we'll use printing to assist with products testing but the technology is no longer reserved for a big corporation. he expects to see 3-d printers in every house one day. let's get out to seema mody who is live in monaco and joined by a guest on the topic. >> thank you so much. 3-d printing could revolutionize various industries so let's speak to a leader in the 3-d printing space. thank you for joining us here in beautiful monaco. >> it's great to be here. >> there's massive benefits tide to the use of 3-d printing but it does command a high cost structure. what are you doing to cut down on cost and expenses and streamline your business going forward? >> the first thing is we continue to democratize access which make is make them faster simpler and more importantly and we look at the cac software and modeling and measurement and make that more accessible and economical to own and we discover in areas like aerospace and automotive the ability to deliver unlimited complexity i call it f

cody has one option to require three businesses from procter & gamble for as much as $12 billion.shares of the company following the news by the cosmetics business days. png has been looking to sell assets as it covers nonporous part of its cost-cutting strategy. coming up a check of wild weather we see across the country this morning. plus the new sports dynasty in the hockey arena. the blackhawks take home the stanley cup for the third time in the last six years. we will have the highlights. could be a volatile day in the market. checking on u.s. stock index futures, more pressure on markets this morning ahead of the opening bell. dow futures down 73, s&p down eight, nasdaq down 22. you are watching "fbn:am," and your first look at morning market and breaking news. ♪ you are looking at two airplane fuel gauges. can you spot the difference? no? you can't see that? alright, let's take a look. the one on the right just used 1% less fuel than the one on the left. now, to an airline, a 1% difference could save enough fuel to power hundreds of flights around the world. hey, look at th

scarlet: hasn't this been a problem for procter & gamble?to find ways use theirple to products. you need a grooming kit for that. >> exactly. a groomingey had and i brought it home because i had to take my son's stitches out. it became my husbands after all because he was like, this is fantastic. movember. a scarlet: perpetuating the beard fantasy. moving on. alix is with me. opec was a big event this morning. they decided not to change the target.on oil prices moved on that and they suddenly moved in the last 20 minutes of trade. alix: the theory that maybe no one wants to be short going into the weekend. part of it.e see positioning around it. we had that data that came out. we saw a decline of nine horizontal rigs. the permian basin saw a decline. rigs, ofteng some really thick shell areas. scarlet: we show the international benchmark. alix: saudi arabia has all kinds of crude qualities. landlocked.ti is nigeria has crude. saudi arabia has everything but for the most part they are doing heavy sour crude which is what companies like -- cou

procter, i think procter was the winner there. coty has moved a lot.an acquisition the stock goes higher. hence why if google wants to go up they have to wait for the call. you have to buy somebody in order to have your stock move. anyone that bought someone is up. anyone that stood still is down. except for intel which paid too much. >> earlier this morning you said markets up on the notion that the fed gives greece the out. do you sell after the statement? >> that's interesting. i think usually you have a big bad event that passes usually more buyers come in than not. i would like to hear more people say greece isn't going to stay in and then i would feel more comfortable. yes, i'm going to say it wouldn't be bad to trim into tomorrow's strength if it's a typical situation. if the fed says we're going to raise no matter what because today is the day we raise, then i think that the market goes down. >> i'll tell you one thing. the vic vix as it relates to the dax, you have to go back several years to see it this high. people are starting to come home

procter & gamble getting offers for its beauty businesses. haircare business worth between five and $7 billion had cody made an offer for the fragrance unit and cosmetic business. this comes as part in campbell tries to shed assets considers non-core. exploring strategic alternatives including a possible sale. reuters says atmel is working on a sales process at the san jose-based company is the capitalization of $4 billion. atmel makes microcontrollers used an internet technology. the obama administration set to raise wages for millions of americans, the labor department could propose a new rule that would double overtime threshold as early as this week. the current cap is $455 per week per workers eligible for overtime pay. critics say could kill jobs and forced businesses to cut back hours for employees and what is considered a tough economic environment. that government intervention does not need congressional permission. coming up on a busy morning, a look at whether as you head out the door. the u.s. women's soccer times provides an earl

procter and gamble leading the dow up nearly 2% today.e roughly split between gainers and decliners. technology being the laggard today. that is reflected in the nasdaq. >> breaking news on the white house briefing room evacuation within the last hour. >> reporter: a jitter day in washington with security threats on both ends of pennsylvania avenue. up on capitol hill in the united states senate this is the scene at about 12:17 p.m. eastern time. as a senate hearing on tsa was interrupted by a called-in threat of some kind. senators in charge of the hearing evacuated the room. capitol police officers moved everybody out of the building on to the surrounding neighborhood. they resumed that hearing about half hour later after the all-clear was given. in the white house at about 2:08 p.m. during the daily televised white house briefing here is the scene as josh earnest was informed they needed to evacuate that briefing room because of a bomb threat called in to metropolitan police. you see reporters filing out in an ordinarily way. there is

transaction, when is that dog of a stock, cody, rocketing higher in what may be a colossal overpay for procter & gamble brands. we're now in an environment where ceos know the best thing they can do is buy another company, even if it sounds right. if cody came down 19% because it's willing to shell out $12 million for wella and a bunch of tired hair care brands. if every hmo can roar on the thought that they might buy out competitors, it make sense to put out dream merger ideas on "mad money" that would drive the stocks not of one, but both parties much higher. let's start with the ultimate and mia culpa stock of twitter. my trust owns twitter which is something i regret. i fear it's going lower because of slower user group, unless we get a takeover or the sense the company is change course and something i didn't get when the interim ceo spoke on our air last week. however, twitter is not too expensive on a takeover basis. in fact i think it's worth a terrific amount of money to the right buyer. the right buyer is google. why google? first of all, because google's stock itself can't seem to ge

>> how about procter & gamble, mandy, hitting session highs right now up over 1.5%. the company has reportedly received bids from cody and germany's hankl for separate parts of that procter & gamble beauty-related business. reuters says those businesses could be worth to a total of up to around $12 billion and moving up to the best levels of the session a very large consumer products deal in the works. mandy, back over to you. >> thanks a lot, dom. >>> are america's airports safe you? might remember the recent shocking leaks raising serious doubts, and congress is holding hearings on that exact issue today. also oil rallying big time. prices up about 20% of the past three months. we're going to get technical for you. what are the charts saying about oil's next move? you've got to stick around to find out. ericans. we're living longer than ever. as we age, certain nutrients... ...become especially important. from the makers of one a day fifty-plus. new one a day proactive sixty-five plus. with high potency vitamin b12... ...and more vitamin d. in the us, three in ten

procter & gamble uses it to broadcast their message.op with 20 followers, what good is it? they don't want to be talked to. right? they want to have a conversation. but really this is just a few people with bull horns and then they yell something, then run off. i'm guilty of it. >> twitter's the first place where people can find out what's going on in the world. right? it is a public good in that way. you can actually know what's going on around the world and then with perryiscope, that's their new product. if they just made it easier for people to get started and find their interest and things they wanted to follow on twitter i think a lot more people would use it. >> stephanie, a pleasure to get your view. have a great weekend, thank you for joining us on "power lunch." take care. >>> wing stop taking flight in its public debut. that ceo joins us ahead. >>> as we head to break, a look at owl 500 stocks. i'm going to walk you through each one slowly right now -- i'm kidding. most stocks are down. the dow and s&p are both down. we are b

it's why i joined the procter & gamble company to serve the world's consumers.d it's why when president obama asked me i didn't hesitate to seek senate confirmation to serve as the secretary of the department of veterans affairs. my whole life has been leading to this privilege of serving veterans veterans. the power of institutions like the university of utah and the department of veterans affairs is that they help us discover and pursue our purpose. they help us bring meaning to our lives and to our work. they bring people together who share a sense of purpose. and they provide an opportunity to be part of something greater than ourselves. the core of utah's mission is to serve serve. it's to serve the people of utah and the world through the discovery, creation, and application of knowledge. veterans affairs is derived from president lincoln's charge in his second inaugural address. as the bloody civil war was drawing to a close lincoln directed us to serve and care for those who have borne the battle and for their families. it's the best and most inspiring m

investigation, which blew up diamond's proposed deal to buy pringle from procter & gamble, a major blowst year they set wld the s.e.c. for $5 million. no longer any accounting issues associated with this company. problem solved but it would have been nice to snag pringles. money managers also think of it with a hideous balance sheet, another problem cleared up. last year they did a major refinancing, cut the debt and now the debt is down to $647 million. manageable. the old diamond that was a perpetual house of pain it's gone. done. the new diamond can now focus on growing its business something they've been doing with alacrity. in the popular kettle potato chip business they've had suck sesds rolling out in flavors. ched bar beer maple bacon, not the healthiest on earth but it sells. and an organic chip line. they're trying to add new flavors to their products that don't directly complete xooet with other nuts on the market. they've changed packaging from expensive canister containers to stand-up gainbags. but the price per pound of nut is actually higher. diamond has gotten religion w

frank huntington, stanford hopkins, procter. it sounds like quakers. but when you know that they don't like each other in the begin to gated. means something else. the key principles of social form. hatred is personal. french it is business. so you have this series. an honest congressman is somebody who when he is bust days but, isabela loyalty, is about trust. it might be in a bad cause, but many of them are union veterans who ran the red. the worst thing you can say about somebody is there a trader. the worst thing is treason. for them they carry over that kind of ethic which had once been saving the union into business relationship. that is of the whole thing operates. france your newspaperman, france to our politicians, france to our judges, friends who are businessmen, france are bankers. but if you want to understand the late 19th century it is tragic. they don't bribe each other. bribery is the failure of. the bride somebody is an ad hoc purchase that you can't count on. but a friend does is a recent -- reciprocal interest. that is how this kind

michael procter is wedbush securities' managing director, not to mention the biggest netflix bear on street. this afternoon one of your fellow analysts, rbc capital markets mark mahaney joined the halftime report to discuss netflix's massive run. teak a listen to what he had to say. >> we think customer satisfaction is rising. they've reached escape velocity in the u.s. there's nobody out in that's going to take market share from them. and now they're really ramping in the international markets. more subs in the u.s. this year than last year despite the price increase. that's the definition of pricing power. you want to be long netflix. it's one of the most disruptive companies and valuation is still reasonable. >> mark as well as all the other bullish analysts on the street have been right on this stock. regardless of what you say about valuation. do you start acknowledging the fact the stock has been moving against you for a very long time? >> mark is not only smarter than me, he's a lot better-looking than me, so he's got a lot going for him. look, i'm wrong on the share price. an

but i would say with the headlines involving procter & gamble and some other brands you can stay in thisa little longer. >> a pop for box. up 5%. >> they're teaming up with microsoft today. that's where the 5% came from. what's interesting is the market cap on box is very small. so it would be a small buy for microsoft. i think that means it holds about $17. >> and a pop for monster beverage, up 4%, guy. >> stock bounced off 125. ubs upgrade $155 price target. plus you've got that relationship with coca-cola. all those things despite the volatility points. you have to stay long this name. >> and one more pop for sun edison, up 2%, tim. >> yeah, a name i stay long. i still think the risk-reward is in favor of moving higher. the stock is basically touching back to all-time highs. the story here is that the advanced acceleration to the gp structure, all of these spinouts, these asset spinouts, these yieldcos are going ton ultimately value drivers for the company, stay long. >> shares of the biotech firm avalanche biotechnology getting met by an avalanche of selling. after the company releas

what do you think procter & gamble did?t. >> i don't think they like something described as a consumer company. >> it's interesting. pocketer kind of peaked. i mentioned many times i thought this was what they were doing. >> it's a creative enterprise to a certain extent. >> right, but i think this is the way to make it so you don't have bombs. bombs hurt you. >> it lit up. >> usually it's just black. when it lights up i notice it. >> it's time to get up. >> it actually does see that. what a useful thing that watch is. >> very useful. >> stop it. >> some of the apps are going native now. >> it's okay to stay up. the problem is i'm on a tv show. if i stand up right now, it would look like what am i doing. >> at some point you'll stream yourself with your watch and it'll be beautiful and you'll speak to everyone that wants to hear from you and that will be useful. >> okay. >> i'm waiting for that. >> we'll get stop trading with jim in just a moment. dow is down 19 points. don't go away. there's some facts about seaworld we'd

it would be hard for me to imagine someone is trying to break up colgate but procter is trying to selln. anything is possible in this market. that's when moving stocks companies doing things and activists getting busy doing things and picking on companies that haven't been able to have great growths. >>> by the way, utilities up. that's because of a ruling that allows them a price. utilities should be going down. but you have a confluence of rates going higher utilities going higher and oil and finance going higher. >> apple is right at the 50 day. we mentioned this piece in new york times. it's just out of color. but the fashion critics saying the headline is why i'm breaking up with the apple watch. >> that was a fast romance. you have to give it a little time. look, i was ten years in the making for my wedding. i mean tim cook should not necessarily take that as a sign. give me a break. wait until you see the different things you have. this morning it was calling me master. it said what would you like master? i said how about some eggs? >> netflix, this is again, an all time high go

it's been a great place to be in the last -- it's has good as procter and gamble has been bad to looktwo sides of the coin. >> the best performing sector last week twrrks worst, utilities. it's no contest. >> utilities doesn't matter. dominion had the greatest growth of any utility company, it doesn't matter. they can't distinguish themselves no matter what they do. >> sears posting a loss. sears also says it plans to raise $2.6 billion from the spinoff of stores into a reit. raymond james raises walmart and valuation. they have a new chairman over at walmart, but sears, the sears comps down 14.5. you take out lands end and dissupposedis dissuppose canada and that's what you get. >> the financial engineering continues. all of it designed to reassure those who are financing their suppliers and they seem to have done a good job of that. the stock is up sharply and up this morning. >> the equity is 4 $.3 billion. it does kind of say there's some value. >> we did 12 consecutive quarters and 14 .5%. it's hard to put up numbers like that. down 14.5%. >> down $6 billion? >> this has been a b

that's good news for american companies like coke and procter & gamble with big business over in europeing longer term the dollar is headed up as the federal reserve prepares to raise interest rates but in the near material here second quarter, the action should be helpful for corporate results and they certainly should look a little better than the first, which as we've confirmed with the numbers today, are pretty bad. >> i'm actually still hearing some people out there calling for parity. >>> lawmakers in california just upped the ante in that state's water wars. >>> also, the number of people who can call themselves millionaires just took a big leap. both stories ahead in the second hour of "power." >>> plus, getting out of the rat race. sounds good. >>> when her wall street job left her feeling out of touch, this former goldman sachs employee carved out a new career. in furniture. >> it was intoxicating to work on wall street but it wasn't meaningful to me. >> reporter: "escaping the cube." next. million business owners get started. visit legalzoom today for the legal help you need

, the beauty-maker on the verge of completing a $12 billion deal to buy three business deals from procterer on the report along with the overall dow. well-known consumer names, clairol hair care and cover girl koss metics. >> that's a big deal. thank you very much. >>> meantime world's biggest gaming convention under way in los angeles. it may be called e3 but maybe it should be called vr1 because this year it's all about virtual reality. back now to julia boorstin one of the biggest players in the virtual space with the ceo of oculus. when do we get to test this out? >> it's pretty amazing. thanks so much brian. joined by the ceo of oculus. brendan, everyone here at e3 is talking about virtual reality, but this year we're also hearing about a ton of rivals. other companies in the vr space whether it's sony morpheus or htc's v, what distinguishes oculus and how you can compete in an increasingly crowded field? >> everybody is a pioneer field and there's so much exploration going on in just figuring out how to make it really work how to deliver a comfortable experience and a sense of prese

so much so that procter & gamble decided to cut it into a one minute spot and air it on the super bowlygiene product on the super bowl taking away the show on super bowl. stuart: did it win because of its technical expertise or the brilliance of delivering the message or the fact that it got 80 million views? >> it's a little of both, but i think the insight was amazing and brand bravery and find that insight and trying to change culture. stuart: okay. i want to run a brief clip and voice over top of it of the derek jeter, i think it's an ad i always remember the tip, the hat tip. was it an ad? it was an ad an integrated campaign. it's the best integrated campaign. if you remember in new york there were billboards and all sorts of different types of executions of it, but it started with this ad with all sorts of sports heroes new york people you see rudy there and michael jordan in there. you see all different people pay respect, even boston red sox fans paying respect to the cap. stuart: and now, what about this one, this is the geico, lots of geico commercials. the one we'll run i th

. >> procter & gamble old spice faced complaints like this in september.'t see how much was in it but they were putting less and less in the bottles. slim jim got in trouble for violating some rules. >> do you know what it's called with toilet paper, desheeting. that's what i said. did you see that? >> i did see that. [ toilet flushing ] >> there you go. the comedy jokes. >> it will not stand up in court. it's because i'm from cincinnati. i say robutt. >> it's a little funny. >> this squakward moment -- >> i said desheeting. >> one of elizabeth warren's former colleagues says the senator has it all wrong on the sec. we want to hear from you this morning. what story is grabbing your attention. tweet us squawk cnbc and we'll share the best of the bunch. at 8:50 eastern time. squawk box returns in just a moment. ♪ when a moment spontaneously turns romantic why pause to take a pill? and why stop what you're doing to find a bathroom? cialis for daily use, is the only daily tablet approved to treat erectile dysfunction so you can be ready anytime the moment is r

reportedly on the verge of completing a deal to buy three businesses from procter & gamble for aboutjeb bush kicking off his presidential campaign yesterday. the former florida governor presented himself as an experienced problem solver. bush said there will be no guarantees in this presidential race. >> and not one of us deserves the job by right of resume party, seniority, family or family narrative. it's nobody's turn. it's everybody's test. and it's wide open. exactly as a contest for president should be. >> bush also took a shot at hillary clinton mocking the democrat's no suspense primary and saying the presidency should not be passed from one liberal to the next. >>> okay. coming up cme group chairman duffy is going to join us next. he's here to talk the trading rules and the blackhawks' stanley cup win. speaking of chicago sports the cubs owner and chairman tom ricketts is going to join us. "squawk box" returns in a moment. ♪ ♪ ♪ at chase, we celebrate small businesses every day through programs like mission main street grants. last years' grant recipients are achieving amazi

we've been working with companies like procter & gamble to go in and raise awareness and give peopleg in this morning. >> thank you. it's been a pleasure. >> congratulations on the book and all you're doing. >> steven strikes me as an ambrovert. >> most comedians tell me they're introverts. >> yeah. >> thank you. >>> coming up arkansas governor asa hutchinson on his state's plan to breed the next mark zuckerberg. but up next, one for the highlights. a dad gives new meaning to multitask. ah! aflac? aflac! i thought you said this guy was the best? oh, he's a horrible stylist. gah? but he's the best at paying claims fast! really... mmhmm. paid mine in just one day. one day? yea. aaaflaaaac! in just one day, we approve and pay. one day pay, only from aflac. here is a simple math problem. two trains leave st. louis for albuquerque at the same time. same cargo, same size, same power. which one arrives first? hint: it's not the one on the left. the speedy guy on the right is part of an intelligent system that creates the optimal trip profile for all trains on the line. and the one on the le