michael explains all eyes are on procter & gamble. >> who said that? >> the lady at the store. >> that is not a compliment. >> having to talk is sometimes about having conversations we don't want to have but we need to. >> it is an ugly, nasty word and you are going to hear it. nothing i can do about that. >> they released this commercial online and it blew up with more than 1,000,000 1/2 views. ashley pleaded in her classroom. >> it hit on police brutality, it touched on color is him-- colorism >> it touched my heart in the wrong and the right way because it's a sad thing we have to go through that still. >> procter & gamble is known for big-name brands like sharman, crest and pampers. the company, based in cincinnati, made the video to address head-on that while times have changed, racial by-- racial bias still exists. >> you have to work twice as hard and be twice as smart. >> it's also getting negative comments on social media, people claiming that talking about race is alienating. the company says it wanted to open a dialogue. >> every race goes t

and perhaps the most faceable from the crucible john procter. and of course he did nhave a sexual relationship with the 10-year-old servant. john procter did have a servant. mary warren. she was one of the afflicted. and john was not happy with her afflictions. and in fact, actually, he publicly admitted to thrashing the devil out of her to stop her afflictions, right? isn't it interesting, his specter threatens mary with hot poker tongs, hot fire tongs and he himself admits to trying to burn the affliction out of her. or take the fact that he calls mary his jade. in the 17th century a word not far removed from sexual dalliance or maybe even hooker. right? not the term an aged man whose young wife is pregnant and has a large family, not the term of endearment one gives to your serving girl. and there is this interesting bit of testimony where mary is testifying against procter and talks about his specter. and at one spoipoint his specte approaches her. mary warren says she grabs the specter and pulls john procter's specter into her lap. again, c

procter & gamble's chief officer. >> et it enables people to have conversations about bias.hen you promote dialogue, that promotes understanding. >> reporter: the conversation has sparked debate on social media. one tweet reads, "thank you for a thought-provoking ad." another called it racist and in poor taste. >> i can't say i've seen a commercial like this before. >> reporter: in my opinion, who is the intended target audience? >> i'm struggling to identify the intended target audience for this commercial. if it is in fact african-americans, then one could say, you're preaching to the choir. if this is, in fact, a commercial that is targeted toward white americans -- >> but you are not going to let that wore hurt you. >> i have to say this is commendable. i'm wondering what are the next steps. >> you are beautiful period. okay. >> reporter: procter & gamble says the commercial is set to debut on television next week. p&g says it will produce similar ads focused on other issues like gender equality. anthony. >> mason: demarco, thanks. coming up next on the "cbs evening news

>> reporter: procter & gamble says the commercial is set to debut on television next week.g says it will produce similar ads focused on other issues, like gender equality. anthony. >> mason: demarco, thanks. coming up next on the "cbs evening news," the insurance industry hopes this will persuade back seat passengers to buckle up. up. whoooo. you're searching for something. like the perfect deal... ...on the perfect hotel. so wouldn't it be perfect if... ....there was a single site... ...where you could find the... ...right hotel for you at the best price? there is. because tripadvisor now compares... ...prices from over 200 booking... ...sites ...to save you up to 30%... ...on the hotel you want. trust this bird's words. tripadvisor. the latest reviews. the lowest prices. it can seem like triggers pop up everywhere. luckily there's powerful, 24-hour, non-drowsy claritin. it provides relief of symptoms that can be triggered by over 200 different allergens. live claritin clear. to f...nerve pain shoots and burns its way into your day... ...i hear you. when that pain makes si

>> reporter: procter & gamble says the commercial is set to debut on television next week. p&g says it will produce similar ads focused on other issues, like gender equality. anthony. >> mason: demarco, thanks. coming up next the insurance industry hopes this will persuade back seat passengers to buckle up. no, please, please, oh! ♪ (shrieks in terror) (heavy breathing and snorting) no, no. the running of the bulldogs? surprising. what's not surprising? how much money aleia saved by switching to geico. fifteen minutes could save you fifteen percent or more. clearasil rapid action begins working fast for clearly visible results in as little as 12 hours. but will it stop this teen from chugging hot sauce? ...oh jeremy. so let's be clear: clearasil works fast on teen acne, not so much on other teen things. ♪ i don't think that's how they're made. klondike hooks up with tasty flavors... the best ice cream bars ever conceived. [000:10:02;00] ♪ a cold, a bug, a flu ♪ wh

if they integrate procter & gamble beauty, it could add up to 200 basis points and bring it back up tonge of 15% to 17%. looking forward, seeing a boost. vonnie: thank you. mark: time for the bloomberg is ms. flash -- bloomberg business flash. of fighting with european regulators over at $66 billion compensation with monsanto, they are concerned it may reduce competition. the european commission said that set a january deadline for the investigation. antitrust regulators in brazil challenging at&t's 85 billion dollars takeover of time warner and say the deal poses a high risk to competition. the brazilian regulators urge the deal be rejected unless there are changes, including asset sales. at&t says it will work with regulators to resolve the issue. that is latest bloomberg business flash. vonnie: turning to a power struggle for one of latin america's largest airlines, colombian airline share price under pressure despite raising the full-year forecast and a great earnings report last week. avianca'a biggest challenge is finding a partner to support its balance sheet at growth, that par

>> reporter: procter & gamble says the commercial is set to debut on television next week. p&g says it will produce similar ads focused on other issues, like gender equality. anthony. >> mason: demarco, thanks. coming up next the insurance industry hopes this will persuade back seat passengers to buckle up. ♪ su♪ a cold, a bug, a flu ♪ when school was back in session ♪ ♪ those germs were shared with you ♪ back to school means back to germs. and every year kids miss 22 million school days due to illness. but lysol spray and wipes kill 99.9% of germs... including common cold and flu viruses... to help protect your home and family. and now that lysol is the only disinfectant with box tops, you earn cash for your school, every time you lysol that. first you start with this. these guys. a place like shhh! no. found it! and definitely lipton ice tea. lots of it. a lipton meal is what you bring to it. and the refreshing taste of lipton iced tea. because your carpet there's resolve carpet care. it lifts more dirt and pet hair versus vacuuming alone. resolve carpet care with five ti

when i think about consumer staples, procter & gamble, coca-cola trading at 22 times expected earningsu say to yourself, at some point these guys are going to get squeezed a little bit. this is a sector that has performed really well. to me i think there's some risk to it. >> what's the trick? >> here's the thing. i think we're jumping the gun. there's some technicals, a chart. things going on here, to me -- >> it's -- we know this. this is an expensive area of the market because rates have been low so the argument is, they're not that bad they're bringing trades to the market there are one or two, tobacco companies have their own issues, the aggregate, exxon pe and sector chart is a bit toppy. the presumption is if the market's going to go down, these will go down go ahead >> yeah. i think as a fundamental story becomes a bit more apparent, the xlp, carter mentioned the smp, 13% of that is procter & gamble as we said i think this is an area that you can take a shot at i want to look out to january expiration i want to define my risk option prices are low. volatility has ticked up off

. >> you came out of a great company, procter & gamble, a stock that i've liked forever. it is difficult to move the needle of procter as they would tell you i see these incremental moves that you make, burt bee's, or hidden valley, or what i'm holding which is the ultimate floral renew life that i'm holding on to, and a smart person could make a difference in clorox. >> yes, you know, through the biggest thing that we do well, jim, in this environment is focused on the consumer. we keep our values sharp consumer value for us is offering differentiated products and brands at shop price differences versus our competitors, and then invest in our brands and we're doing all that well, which is why the majority of our brands are perceived to be superior in value. which is why we're gaining access to new households so the clorox brand, our biggest brand has gained access to 2 million new households in the last fiscal year we're winning with consumers and our growth with customers also is very broad based so that's been the hallmark, and that's why we're doing well in this undou

hbo and google and procter & gamble are about to throw more fuel on this flame by assuming that race is what defines these differences. the reality is black america achieved in the face of racism -- between 1865 and 1892, the number of black newspapers went 154.two two the rate of black illiteracy declined from 80% to 45% at a time when we were just leaving slavery. our business formation dates were higher in the 1920's them are whites. black american history is tied to what it was able to achieve for itself. it was never determined by what white america would permit black america to do. that message is being lost on people today as we continue to perpetuate this myth that race alone defines black america and therefore we are separated at a tremendous expense in this country. we merely have to address that. economics -- we started our own 1865s, are own railroad in that was started. it went from baltimore to maine . self-sufficiency that gets overlooked when look at life through the prism of race. host: people will also say what about the confederate south? it is written into souther

>> the media bills us as procter & gamble for millennial, but we are for everyone.that they say that is because 70% of millennials one they do not want to buy the products they grew up with. that is the market that is coming in and becoming first-time head of households. 80% of the new parents in this country today are millennials. they are rethinking the products they use and buy and the way in which they live. they are an entry point, but brandless is for everyone. emily: i was doing comparison shopping, and i really want to pay three dollars for quinoa chips? but then i looked at whole foods, and they really are three dollars. tell me about the pricing strategy and what has gone into this number which is probably , across these products, and why it makes sense. >> when you look at what is called the better for you marketplace, when you go to a store like whole foods as an example, they use a better for you strategy. whole foods is not all organic, but it is all better for you. brandless has a similar philosophy. when you are comparing those products, you have to

and the defensive names, coke and procter & gamble they're on the down side here is something else thatight have helped a little bit there is a report out. this is widely passed around on trading desks this morning norway, the biggest wealth funneled in the world is going to increase the stock holdings to 70% from 60%. this is a lot when you have nearly a trillion dollars in assets under management. they already own 1.3%st global market just do the math they have $1.6 billion in stocks they'll go to $700 billion that's a substantial amount of buying the wealth funds, slowly get bigger and bigger. they're having significant impact on the markets. and we report often on what they're doing. these are the numbers. these are a few months old the numbers. you get the general idea here. norway is number one china, kuwait, saudi arabia. these are among the top five you throw the numbers together, it's close to four trillion dollars in assets under manage ment. i think the story here is talk about the tax cuts finally moving forward and maybe a little thing about norway also helping the markets.

, it's a scary name, procter & gamble, because it's so stretched. valuation, you're like, i can't do that. pepsi, coke, and you can turn those into buy rights. create something across the dividend yield you're already getting. and the fact that both of them needed something else, they needed to get themselves out of just the carbonated world and they've done that in a big way and done a really good job with that >> constellation brands would be the one i go after >> it's a huge winner. >> it's beer and wine. and it's not the highest end, it's not the bad stuff, either, ca casa noble and some decent tequilas arepart of this brand i like what they're doing and all of us collectively -- the >> the consumption level is pretty high. >> is that where you're going? >> that's where i'm taking >> i was going through my e-mails and lacki inglooking fo heads up about these stocks. i don't see it it's not a sector i'm involved in i have been involved in the past, because the top line is not growing that much. i think the valuation is a product of the market rat

blake came up with that, it's like on the board at procter & gamble it's one of the reasons that it's like not a give me. he's the lead director he's the man that put boeing on a course that i'm sure he would say listen i didn't just -- i was born on third base a little bit. he's fabulous but wow, looks like he gave him a pretty good hand so proctor, a lot of ways to win procter & gamble now. >> overall, indices largely unchanged. nike is going to be your lagered this morning. >> that nike call. how about underarmour. they paid 12 million for steph curry. it wasn't even mentioned there was a great line on that call and great line is that younger people need a story. >> i guess that's true. >> they haven't heard of jordan and nike. >> so eventually becomes like chuck taylor it's sort of a name you know. >> chuck taylor, that would be good now against that, jordan he they did say still has a good franchise but the double digit decline in basketball, basketball is where the money is >> youth is unfathomable saw some numbers from some of the theme parks that weren't that good and then the

i feel better about procter if they sold it to coty this is a terrible quarter just terrible. i don't understand the conference call. but as is often the case they think they had a great quarter. >> i was going to say, you called it a tale of two cities but the divergence between el and coty here -- >> it's extraordinary. fiscal they're calling it transformational transformational to what this is a clinic about how they have to rethink. this company once -- there was an avon tie-up geez they're not so good estee lauder is running away from the pack. >> but hard to draw broad distinctions and consumer's appetite. >> it is hard. macy's, more discounting can in area ulta has been a tough sell china sales were off the charts for estee lauder. >> makeup is huge in china. >> instagram is that dead now, face book dead of the. >> opening bell in four minutes. whoooo. you're searching for something. like the perfect deal... ...on the perfect hotel. so wouldn't it be perfect if... ....there was a single site... ...where you could find the... ...right hotel for you at the best price? the

the former procter & gamble executive who joined in july. company struggling with a loss of prestige and heavy reliance on the troubled department store industry. ralph lauren said revenue will continue shrinking this year at the turnaround continues. -- as the turnaround continues. to get what is happening to european stocks. . inching higher as we approach the close. one of the quieter days for earnings in macroeconomic data. have a look at what is happening on the currency side of things. euros rise against the dollar. let's finish up with the bond board. the close is next. ♪ got you outnumbered. the dinosaurs' extinction... don't listen to them. not appropriate. now i'm mashing these potatoes with my stick of butter... why don't you sit over here. find your awesome with the xfinity stream app. included with xfinity tv. more to stream to every screen. you're searching for something. whoooo. like the perfect deal... ...on the perfect hotel. so wouldn't it be perfect if... ....there was a single site... ...where you could find the... ...rig

. >> yes believes that, this is procter & gamble, seeking a board seat to satisfy his own agenda hisn tell is to see the stock go higher so i share his agenda as anyone who is a member. >> you and your price appreciation agenda. >> i know i'm out of line looking for higher prices but i think he's in favor of higher prices and if that's wrong, wow. >> what are you going to do tonight? >> i tried to like franticty lyy trying to get my act together. that's bad i got ipic theaters are challenged here movie ratings are challenged the only thing that doesn't seem to be challenged is playing outside and having a great time. >> we'll see you tonight 6:00 p.m. eastern. >> politics. >> i know. >> when we come back more on merck. ken frazier re-signing from the president manufacturing counciling more from bill george. dow in a nice open here at 132 don't go away. >>> good monday morning. welcome back to squawk on the street i'm with kelly evans and sarah at the new york stock exchange nice open as some concerns about north korea are better some what >> our road map for the hour begins with pres

company that has a large amount of image data, you just mentioned certainly a few of those, with procter & gamble or gap and others where they have product catalogs, product information, they have retail, photos, that they have to collect, and right now, large enterprises have to spend upwards of millions of dollars trying to manually classify, tag, and organize all of their image data so that's obviously both cost and time prohibitive for both large companies and companies of all sizes. now what we can do with artificial intelligence is automatically classify this content. you can upload a picture of a shirt and it would automatically detect what kind of shirt it is, whether it's a men's shirt, women's shirt, or v-neck, and then it applies that as metadata in the system so it becomes searchable and organized on your image content. we're just starting with images today. you can imagine with video content, with audio files, all of the unstructured information that our customers store, we want to be able to apply machine learning and artificial intelligence to help them make more sense of

treasuries give you no upside whatsoever if you choose to hide in treasuries, i'm talking about clorox, procter & gamble, you missed out on a big run. i call that a mistake. some tech is overvalued. faang was meant to signal overvalued hot stocks. but there's always some group of stocks that are overvalued and hot. always at times, biotech has been overvalued not lately, given the amazons. sometimes it's the software, sometimes the cloud. they all take their turns at being anointed and expensive are all the groups overvalued now? most of the drug stocks sell at 15 to 17 times earnings. one of the biggest five times earnings, that doesn't mean that the earnings won't be there. intel is 12 times earnings yes, the cloud stocks, adobe, sales force.com, now microsoft, they are expensive let's stipulate it but they've been expensive for years. and then years, and years before that last year, this week, the stock of adobe was at 100 ismts's now at 145 was it expensive at 100? absolutely is it expensive at 145 you bet. does that mean you were suckered to get the last 45 points? or did you get it right?

every one of the dow 30 down from procter & gamble to sisco systems. it's across all sectors. banking, finance. you name it, it's down today on wall street. down 145 and still on the move. john bussey -- mike pence is coming to -- the vice president is making his way to the microphone expected to speak on spain. let's listen. >> thank you. thank you, madam vice president, for those gracious words. for this warm welcome to panama. for me and my wonderful wife, karen. before i begin, i'd like to address the horrific terror attack that occurred a few hours against in barcelona, spain. the latest scenes of carnage and mayhem sicken us all. as the president said earlier today, the united states condemns this terror attack and we will do whatever is necessary to help. whatever inspired today's terror attack, the united states stands ready to assist the people of spain and find and punish those responsible. on this dark day, our prayers and the prayers of all the american people are with the victims, their families and the good people of spain. thank you. >> shepard: vice president s

. >> i have an update on procter & gamble the company filing an official proxy announcing the date ofts shareholder meeting. that is october 10th and urging investors in an extensive letter to share holders from the ceo, david taylor, to vote against the proposal to add nelson peltz to the board. here is the argument that we picked out noggin kreme nothing incremental the why not excuse appears to be the extent of the reason for board membership which the company says is simply not sufficient it outlined a juicy tick to being of peltz's engage ment over the last few weeks and months with management and the board and some cnbc scoops along the way and new revelations about a dinner, for instance, between the ceo david taylor and nelson peltz all sorts of conversations between peltz and the board members and outlined a friendly and constructive dialogue between the company and between this investor which ultimately is resulting in a nat ot so friendly fight over peltz's bid to joint board further escalation here. they feel like they have an argument they lay out more specifics one of th

they can go direct if i am procter & gamble spending hundreds of millions of dollars to advertise through facebook, i don't necessarily need an agency i can go directly to facebook and get the same exact thing done because they're doing all the leg work. >> is your point that ad revenues are -- the margins in the ad business are as strong as they have ever been? because they're not. >> no. they're not. ad businesses in general, the revenue will be impacted because people will go direct. there is no reason to use an agency in this case. i look at facebook they are doing all the work as far as whether or not -- what the penetration looks like the sort of alignment with the advertiser and target audience all that stuff is done internal. they have the data and they sift through it there is no reason for the middle man. >> he talked about technology which he called an opportunity, not a challenge. he said a lot of their big clients are facing activist pressure zero-based budgeting fighting off hostile takeover attempts by kraft, heinz they're cutting back. >> it's a difficult environment for a

if you like procter & gamble at 10 times forward earnings, in my opinion you've got to love j & j at 17. it's a consumer products company. those two stocks have gone up real well. >> they also have nice dividends. >> they do the last strength that we've seen in the ibb is obviously through the m & a activity i wouldn't be jumping on this bandwagon now. although it's extremely volatile you have tremendous upside you run the risk of having tremendous downside as well. i would be in pharma. >> two pharmas on this end, karen, what do you say >> i don't have much exposure in this space the whole environment is better, however. to the extent they want to sell assets to pay down debt, that's clearly better for them. i'm always afraid of having a stock and waking up with some sale drug. for me, if you want to play it, you have to go in the etf, the xpi is far more biotechie's fault, much more weighted. if you want to get a mix of the -- go the ibp. >> to me, if you think about biotech and think about the cycle that this entire sector has been on for the last three years, for the last couple,

we've seen procter, recently, and now this >> and nestle, as well they came out with a statement very shortly after third point put out their presentation saying, you know, we've already -- we've been having this review for a while. we've already decided to do buybacks, not really giving too much credit to the activists and it's interesting, because there is data showing that for the first after of 2017, only 23% of fights were settled that compares with 41% in 2016 so it's clear that companies are really building up their war chests they're building up -- they're getting the defense advisers and pushing back part of that has to do, as well, with the fact that activists are targeting larger market-cap companies that do have the ability to push back on some of their demands. they do have that long-standing relationship with a lot of their investors. and don't necessarily have to go to a quick settlement. >> it's also a bull market this is not a target-rich environment for activists. at the end of the day -- >> there's been a pickup, though >> but it's not a great environment for an act

. >> activists are going into companies like procter & gamble, which is essentially a good company, andent they are making is yes, this is a good company, but it could be a better company. so, as bill ackman said today, he said the company is actually $255 a share, not the $105 it is trading at today. julie: and the reaction is shares are falling. immediate reaction, investors are not buying what he is selling. also, he is getting criticism from his peers. to get thathe tends criticism. he has a combative relationship with some on wall street. has comeanybody who out on his side, whether other folks on wall street or analyst who say, you know, he is right about what we should be doing? vercorp core put out --e co put outnote -- ever ar note saying hep might be right. generally, the consensus is there is room for improvement. i am saying there is some kind of consensus that perhaps margins could make that possible. scarlet: having said that, you whoed someone in your story said his presentation makes its how my keyword short the stock. >> he has created a problem and now -- makes it soun

is it advertisers like procter & gamble saying, well, we're going to go on facebook or twitter can't they do both >> they want -- they want multiple platforms it's -- i covered software for 20 years they want on microsoft and they want to be on oracle it's the same thing here but what they don't want is every time advertisers we speak with go back to twitter's platform, they don't get the roi and then they turn off and they just stick with the proven categories. so, you know, we believe that in many ways, in the conversations we've had recently that snap has actually seen better engagement than twitter and we also think when video takes off, and it is taking off, that snap's just a better platform for video so, we -- again, i think if you separate proven roi, facebook and google, if you separate experimental, you have -- you have snap and twitter. and we think snap is actually, in many ways, catching the hearts and minds of advertisers in a little bit way than twitter is right now >> hey, brad, it's josh brown. i agree with what you said and i think twitter's problem, not just being

procter & gamble ceo taking aim at that and talking about how under his guidance shares have been up 27% beating the markets performance. he points to nelson peltz's performance on the boards that he sat on during that time and said they're only up by 8% and even points to the one large multinational company that he sat on mondelez and those shares were negative during that time period >>> president trump -- >> going to be a fight >> president trump responding to reporters questions yesterday after a number of ceos deported from the white house manufacturing council. joining us now ron christy, ceo of christy strategies. he joins us from washington. ron, it is -- it's good to see you. what should ceos that are on any of these councils, what should they do? they should search their own soul or decide how they feel about it do they have an obligation as good corporate citizens to do something? what do you think they need to -- how do they respond to what we saw yesterday in the press conference >> well, good morning. i think they need to tread very carefully. i think the ceo of under a

. >> i want to transition to procter & gamble this is not going to really heat up until after labor day but you have another letter this morning. we are expecting in the not too distant future to hear from mr. peltz on what he feels needs to be done at p&g the focus is to say measure our progress in the stock market and guess what it looks good for the company. >> this is is the big issue for people at home if you think a longer term perspective should be done on proctor then you would want him on board if you think that all that matters is since mr. taylor came in you might think as they say that maybe mr. peltz is not the guy. now he will argue mr. taylor comes back and talks about people that are new. >> they're happy to continue to listen to him but they don't feel that mr. peltz would be helpful to the p&g board and management team that are successfully execute a plan that has the company on what they say is the right track. >> did you think that the saying make some calls to mr. peltz and he's thewrong man. is that back handed david? >> a little by. >> but this is occupying high g

a new development to tell you about in the proxy fight between procter & gamble and investor nelson peltzelling them to vote for peltz, that latest shareholder letter sent this past monday was full of false and misleading statements intended to justify maintaining the status quo at p&g. well, today they say that was completely wrong, the whole point that nelson peltz is trying to get on the board to satisfy his investors. he has the best intentions they say and just once the shares to perform over the long-term here's the argument. they do own $3.5 billion worth of p&g shares. they have underperformed they point to specific me tricks like organic sales growth. volume growth and earnings growth as well p&g got more personal this week saying that peltz backed company returns weren't as strong as the overall industry and that he only wants a seat to satisfy his partners so clearly guys this is getting ugly and here's the question for shareholders ahead of the october 10th vote. they're pointing to the fact that he has decades of experience advising companies like mondelez, sis coe, heinz, wh

powerful new ad puts procter and gamble under the microscope why some are calling this commercial controversialome people called it race bathing, what? >> we will play the whole thing for you, get your opinion. >> 7:31. >> lets see what this weather and when it will clear out. >> not quite yet. we have cloud cover around. a few showers to the south and most of our temperatures in the 60's. so bus stop buddy the umbrella for right now, and the ore for later on, hopefully kyacking or canoeing. there is rain to the south and some of it is edging up into delaware. it does seem like this system is starting to fall further south and we may finally be seeing the beginning of the end, of all this rain, 68 degrees in philadelphia right now, still 87 percent relative humidity but breezes are picking up out of the northwest. so we will get to 82 degrees and then, tonight, down to 62 degrees, in the city, but 50's, in the suburbs. that is your weather authority forecast, but bob kelly. >> i'm here. >> just helping kid take pictures of the upcoming segment. >>> good morning. live look at boulevard, southbou

sonnenfelled thinks nelson peltz should get on the board of procter & gamble immediately and ge immediately. >> 100% of institutional investors have reported they are disappointed with their performance in the activist fund they have been dramatically underperming the s&p. >> you talk to different institutional investors. >> i'm just telling you what the data says. fortune did a study in the last eight years as activist funds have underperformed five of the last eight years. >> you read a fortune study and i've spoken to the investors in these funds. bill ackman raised the co-investment fund for this investment. >> spotlight fund surveyed them all and 100% of institutional investors said they are disappointed i don't know who you're talking to. >> i'm talking directly to them. >> kelly. >> where has been last year? >> for two guys who are dressed very similarly you feel very differently about this topic >> you're not columbo. we'll bring you both back. this is not the last time. ken squire and jeff sonnenfeld, appreciate it. have a great weekend. >> 25 minute to go before the bell closes on

. >> another salvo fired in the fight between procter & gamble 'vgothdeillt nelson pez.. rings... ...it starts a chain reaction... ...that's heard throughout the connected business world. at&t network security helps protect business, from the largest financial markets to the smallest transactions, by sensing cyber-attacks in near real time and automatically deploying countermeasures. keeping the world of business connected and protected. that's the power of and. ♪ ♪you are loved ♪ >>> look at that it's time for fast take and first up, it's the battle between investor nelsen peltz and proctor and gamble the company releasing its proxy today urging shareholders to vote against the proposal to add mr. peltz to the board >> this was a harsh rebuttal against trion arguing for peltz on the board three arguments. one, he isn't offering anything incremental. no new actionable ideas. he's presenting, so why add him to the board second idea from the company is that his views are based on outdated information they say and they call out, in fact, one former cfo, that retired a decad

procter & gamble, good numbers stock not doing anything for a while, it too started moving up since its earnings report. how about retail doing better. walmart, waiting for the numbers out. but in the last four or five days, it too has been creeping up and that's why we keep hitting new highs. little, little revolving into different sectors. guys, back to you. >> all right, bob, thank you very much. >>> and as bob said, folks, lately everything is up. stocks are up. earnings are up. jobs are up. wages are up but you know what? it's good news, though it's in the past we want to know what is going to happen from here on out, and for that, kate warren, principle investment strategist at edward jones. kate and craig, no doubt smiling because their funds are probably up, as well. but kate, again, it's not to be a sort of pollyanna, but that was in the past. we want to know what is going to happen are you as optimistic, given the run we have had in the last couple of months and really years, that we can continue to see these kinds of gains for equities >> i think we're going to continue to se

. >>> just off the wires procter & gamble sending a letter to shareholders, the company says nelson peltzat to satisfy this own agenda saying quote mr. peltz does not bring new or needed skills to our board. we believe adding him to the board would derail the significant value creation progress we are making p&g said its growth plan is working. one-year return on that stock 5% >> a couple stocks to watch this morning. barron's says netflix stock could be cut in half by 2020 competition from disney and others, separately netflix has recruited shonda rhimes away from abc rimes has been in abc for seven years. under the multiyear agreement she'll develop new shows exclusively for netflix and continue to be involved in the shows that are currently on air or in development for abc. and she will move on with her production company shondaland and go to netflix. >>> let's turn to our panel andy, director at research atlantic, michael, mining analyst, and cathy managing director of texas strategy and founding partner of bk asset management cathy i'll start off with you so we can go macro before we