. >> and the move by kimberly-clark follows price increases by other consumer companies like procter those costsre intensifying because of the ongoing trade tensions with canada and with ina. so if rising prices continue to be a part of a bigger trend. how do you inflation protect your portfolio. joining with us some ideas tonight. ken mahoney, the president of mahoney asset management. >> as inflation goes up, rates go up and important for bond holdings and you advocate oating rate funds. the american beacon floated away. >> so it keeps adjusting its arates the portfolio manager keeps up with that. so you don't have the basic 3% and losing 4% or 5% and we've seen the last few years, and w thatn the best floating rate funds. >> do you have decent income and it's a 5% dividend and in fact, if inflation is increasing and commodity prices and we heard procter & gamble passing on to their prices a company that will be higher rates for bondholders that are lookingme r in and we'll start looking for floating rates in the portfolio. >> you also say some of the big banks you might want to lo

procter & gamble said that increased invtments and growing competition caused its sales to rise at axpected pace especially in the consumer product giant's sving business. earnings overall, though, were ahead of expections and p & g said it would raise prices on a number of its products in response to higher commodity costs.e sh was procter & gamble rose nearly 1% to $8.88 today. french drugmaker sanofi topped estimates and it did see sales come up short as weakness in the diabetes division runs short. recent acquisitionsill sition that business for growth in the second half of this year. sharhe fin up 1% today to 43.36. and health insurer wellcare topped profit expectations with dsults being hely higher premiums and lower medical costs. the company i said thats seeing strength across its businesses and its result that is hiking its earnings outlook for the full year. shares climb by 7% to 267.42. meantime, ford is hoping to return of the classic car will give the automaker a turbobo t. it is bringing back the bullet mustang named, of course, for th classic steve mcqueen movie and wh

but apple gets a heck of a lot more out of the brand loyalty than procter & gamble and old spice. if there was a theme running through the conference call is that people around the world changed their behaviors and preferences rapidly, often based on price brand loyalty is tough to keep now with the 5% price hike on bounty, charmin and puffs, i think it's a risky, risky bet for one of the world's largest consumer products companies as nobody can guess if the price will stick for competitors will follow management acknowledges prices have skyrocketed and they have to pass the price increase to their consumers or risk extinction maybe that's fine for tissues, but with important lucrative franchises like grooming already decreasing 3%, it's an open question whether proctor can possibly get away with it for some of the products now let's consider apple it's got a 96% customer satisfaction rating on all of its products, a list that's quite prodigious these days including 98% satisfactory level on the latest iphones. remember, those were supposed to flop no one was ever going to buy a p

what should happen is everybody raises prices equivalently. >> and joe mentioned procter & gamble, aaples provider. industrialve selling, the effect might be different. >> they've had a greater .ncrease in crossed -- in cost will they decide to not do , the real story for the macroeconomy is not necessarily inflation, but if everybody is raising rises at the same time, what kind of impact will that have on budget? >> and we might see it all at once at one point down the road. have you seen or heard any analysis of anyone trying to quantify that? is it percolating or something that you are thinking of and it is still the early days? >> i think it is still early days. the companies are saying that we will do this. in theil it shows up data, it's hard to analyze because it is something they say they are going to do. in fear he, they could walk it back if they are not successful. , they could walk it back if they are not successful. >> honestly, if they don't work, people will pay more for them. talk about consumers facing a pension and being struck by this. and being struck by this. doe

first, procter & gamble hiking prices on popular consumers goods like pampers, down in chairman.e biggest pay raise last month in nearly a decade. taking a look at futures right now looking for little green. the dallas will win the premarket by 44. some of that's got to be the china concern. the nasdaq tech heavy as you know up 11.5. technology certainly powered the nasdaq today. you are watching "fbn:am." jardiance asked- and now you know. jardiance is the only type 2 diabetes pill proven to both reduce the risk of cardiovascular death for adults who have type 2 diabetes and heart disease... ...and lower a1c, with diet and exercise. jardiance can cause serious side effects including dehydration. this may cause you to feel dizzy, faint, or lightheaded, or weak upon standing. ketoacidosis is a serious side effect that may be fatal. symptoms include nausea, vomiting, stomach pain, tiredness, and trouble breathing. stop taking jardiance and call your doctor right away if you have symptoms of ketoacidosis or an allergic reaction. symptoms of an allergic reaction include rash, swellin

it is now worth more than exxon mobile, procter &gamble and at&t put together!pple shares have been rising since tuesday when it reported better than expected results for the three months tojune. but its rivals are hot on its heels. here are the five most valuable us companies by market capitalisation and you notice that they are all tech or internet companies. and apart from apple and microsoft none of them existed 25 years ago. our north america technology correspondent dave lee has more from san fransisco. some people are writing of this milestone as being nothing more than a nice round number, but the significance is important. it shows a company that has had blistering growth over the last decade or so since it launched the iphone. they passed the milestone, over $1 trillion, on thursday morning's trading in new york, and the way they did it was by selling iphones at a higher cost. last year the company released its more expensive iphone x at $999 or £999 in the uk. it meant the average selling price of the iphone has gone up dramatically, even though the c

procter & gamble says the cost of materials to make the diapers has increased. other procter & gamble products expected to cost morede inclu bounty paper towels and charmin toilet paper. >>> a mother in florida is warning other families about a frozen treat that sent her son to t spital. it's an ice cream known as dragon breath. her son had tnguble breat after eating this treat. if the air is cold enough, it could freeze some of the liquid in the ice cream that could end up in your lungs. people want to eat it because it looks cool. >>> doctors sayeehey'reing more casesitf tick turning into red meat allergies. it's estimatbout 5,000 people have developed an allergy to red mea after a tick bite. in some cases, it takes years to develop. >> patients would eat a seak or a cherger for dinner and they would wake up in the middle of the night with hives, swelling, breathing problems. >> the chance of getting a red meat allergy from a tick bite are pretty low. wearing long sleeves and pants and using dug spray with deet can protect you from tick-borne illnesses. >>> we

maria: it's sort of verbal texting which may prove profitable for procter & gamble.ses. lauren has the details. lauren: tgif. maria: good one. lauren: procter & gamble, the largest consumer products company in the world dawn, tide, cascade, joy, mr. clean, they have filed a trademark protection for four different acronyms. one of them is lol, laugh out loud as you just heard and the other is nbd for no big deal. and they want to slap these on their soaps, if approved. so no better detergent, what do you guys think for lol. >> i went for laundry overload. maria: that's good. lauren: their sales are down. they're struggling. they say they have to change with the times, which means have you to attract millennials, young people. i don't know if this will attract millennials. you can personalize with the consumer. they don't feel they're using their grandmother's detergent. >> i go to the supermarket a lot. i don't see a lot of millennials in the laundry detergent aisle. dagen: they buy their laundry detergent over amazon, order it by alexa. i'm questioning their ability

. >>> companies are trying to get creative when it comes to targeting millennials but procter & gamble may have gone too far. >> how do we slow down the devastating wildfires? governor jerry brown has a new proposal >>> you are never more than seven minutes away from your accuweather forecast. >> this is "abc 7 mornings." >>> it's a foggy august friday in the forecast center. the temperatures about five to eight degrees below average once again. comfortable outside temperature wise. it's going to be a spare the air day. i will let you know how much longer the poor air is going to last. to reggie >>> in light of all the recent wildfires governor jerry brown has a proposal, ease up on logging rules to thin forests and reduce fire risks. the changes would allow land owners to cut large trees up to 36 inches in diameter and build temporary roads without a permit. lawmakers are still negotiating the details with the governor's office and yet to formally introduce a bill >>> a bay area landlord and its property manager accused of price gouging after the north bay wildfires. richmond park and

. >> procter & gamble said this week, get ready for more expensive typers. f diapers.or all of the mothers and fathers out those dollars for that it does matter. >> you're assuming that procter & gamble that has competitive products isn't forced to absorb that itself. >> the president just tweeted about jeff sessions and said the mueller needs to end now. and then about paul manafort asking why the government didn't tell him he was under investigation. robert costa, to you, first, what are your thoughts on the president's latest tweet, of course, calling the mueller investigation a rigged witch hunt, when we know between plea deals and indictments, we're up to 35. >> the president's tweet says attorney general jeff sessions should stop, his words, the rigged witch hunt. is this a direct order from the president of the united states? to the official overseeing the justice department, a nonpa nonpartisan law enforcement institution. if so, if you're rod rosenstein today picking up your phone or robert mueller, you just be wondering what is next. is the president actually

an they can put the brake on the classic car market coming up on "the ♪ghtly business ♪ ♪ ♪ ♪ >>> procterg out a new approach to connect with younger consumers. the owner of dawn soap and tide detergent has reportedly applied to trademark three-letter acronyms often used by millennials in text messages for use in its product marketing and the most common you may have heard of is lol which stands for laughing out loud.tz nelson p has repeatedly criticized the company for its lack of thousands of classic cars were on the auction block at pebble beach's annual auto event and while many of the vehicles could fetch more than $1 million a piece, there's one in particular that is t stealinghe show. robert frank is in boobl monterey, california, with our story. ♪ ♪is >> it the coachella for cars, the burning man for burning rubber, nearly00 100, people descending here on pebble beach for car week, 1200 cars coming up for auction for a total of m $3illion. all eyes will be on this car, the 1962 ferrari 250 gto being sold by rm 70s that will the most expensive car ever sold at auction. estimate $45

. >>> prepare to pay more for products made by procter & gamble raising the price of pamper diapers,ounty paper towel, charmin toilet paper and puffs tissues by 5%. they blame rising prices. >>> apple is once again making investors happy with a big profit jump last quarter thanks to people spending more money on iphones. apple is approaching $1 trillion in market value. >>> the first lawsuit has been filed in the latest food poisoning outbreak at chipotle. the plaintiff claimed he got sick after buying three chicken tacos from the restaurant north of colums, ohio. more than 350 people have now complained about getting sick after eating at that location. >>> new york's governor is getting involved in a controversy over a 7-year-old's lemonade stand. brendan mulvaney was selling lemonade for 75 cents along with soda and snow cones. brendan was selling lemonade when he was shut down by the health inspectorho said he needs a $30 permit if he sells more than just lemonade. vendors at the local fairgrounds who also sell lemonade for about $7 reportedly turned him in. the governor has now o

it is now worth more than exxon mobile, procter & gamble and at&t put together.hares have been rising since tuesday when it reported better than expected results for the three months tojune. but its rivals are hot on its heels. here are the five most valuable us companies by market capitalisation, and you notice that they are all tech or internet companies. and apart from apple and microsoft, none of them existed 25 years ago. staggering numbers. rory cellan—jones, our technology correspondent, is here. it has beaten off all of those silicon rivals. how has apple managed to do this? is it all down to the iphone? i think it is. managed to do this? is it all down to the iphone? ithink it is. back injanuary to the iphone? ithink it is. back in january 2007 i to the iphone? ithink it is. back injanuary 2007 i was in san francisco, when a man in a familiar uniform climbed onstage, the black turtleneck sweater, jeans, steve jobs told us he was going to make history that morning. of course, he did. he unveiled the iphone. we have been talking a lot this week about a dec

the consumer goods giant procter & gamble has reportedly applied to trademark various textspeak abbreviationss no big deal, to market products. it registered the trademark application with the us authorities. there's one abbreviation they could not share with you on here but we will come to that later. a stark warning from the national farmers union on the prospects for the uk farming industry if there's no trading deal when britain leaves the european union. the nfu has emphasised the need for free and frictionless trade with the eu. it has also called for clarity on what exactly would happen to trade of all agricultural food products from the uk after march 29th 2019. i think we have to remember this just isn't about farmers but about the impact on food. so we need a very serious, very grown—up conversation about food. about the nation ‘s supply of food. how we will produce it at home, how we will create stability and how we will make sure that we do have free and frictionless movement. of food and agricultural products. now it is very uncertain at the moment. we had a strong idea food woul

peter: turkey's market caps was less than the value of procter and gamble or mcdonald's. so, it is not big in that respect. it happens to have money in european banks, unicredit in italy, b.n.p. paribas in france. to me, the impact is more symbolic. people look at turkey and say, who is next? they right away look at argentina, which is vulnerable. it has a big history of poor economic -- even though the current president is doing a pretty good job. they look to south africa. ramaphosa is pursuing economic orthodoxy, but pursuing jacob zuma. people are worried policies could go away. the rupee of india fell. we saw pressure on italy, with its new populist government, is another country people worry could get worse. you have risk on and risk off, and suddenly, the world is in a very risk off kind of mood. taylor: we talk about not only the volatility of the leaders, but then the strong dollar and how that weighs on emerging market countries, not only the leery -- lira, but turkeys it turn -- internal -- turkey's internal economy. how was their economic situation right now?

after the less than perfect results we just got from procter & gamble but the united states reportedencouraging number its earnings came in higher than expected eight cent above the basis and giving a surprisingly strong forecast for the fiscal year looking for 2.4% sales growth and surged $8 for 6% today can it keep it up? let's hear from the chairman of clorox mr. door, welcome back to "mad money. >> always good to be back. thank you, jim >> the exciting products are what grabs me. you are now finished to another fiscal year and getting closer and closer to your 2020 date i'm reading, we're proud of our annual cost savings more than $100 million for the 11th consecutive year how is that possible >> cost savings is a multifunctional sport at clorox and has been a hallmark of ours and why we've been able to deliver another strong fiscal year for shareholders with 3% sales growth and 7% sale earnings and 9% earnings growth next year -- last year we've always done well focusing on what we can control in what is clearly a difficult matric economic environment and why we're doing well an

companies cannot sustain these conditions for very long before they say what we have seen out of procter gamble and kimberly clark. charles: speaking of earnings, ladies, today president trump tweeted out a proposal to look intoning these quarterly earnings reports and follow a european model. it's something i felt we needed for a long time. danielle, what are your thoughts on that? >> somebody asked me what my reflection was after hearing the news. i replied maturity. companies feel they are under the gun every 180 days. it's ridiculous. people have been in the investment community for as long as we have, we have been vying for something like this to come about for a long time. i was pleased with the sec's answer. >> i think transparency is good. this creates a lot of tension for companies and allows for forbes guidance in a way that is productive. but there needs to be a balance. now as a quarterly report the way to do that? i don't know. i'm happy to look at other ideas. the president tweeting it out always puts more pressure for things to change. charles: jackson hole next week, are

charles: procter & gamble trademarked a lot of millennial sayings, can it work?illennial, i do care about the environment. i think that idea of taking straws you on does make a difference. charles: does not seem dise disingenuous. >> it does and doesn't. whether they get publicity or not i think that is movement that everyone is going to, that is the expectation. that is what people expects whether we buy something. charles: the thing i am concerned about, we know that this sort of capitalism thing is pebbling up. a bust in my mind, but with publicly traded companies, could we get to a point where it matters more than corporate earnings? >> well, i think at the end of the day these have their movements and moments, but at the end of the day the companies have to make their shareholders happy, if they are good. charles: will stake holders be more important than shareholders. >> overtime, if there is not a capital for you to continue to grow your, and to pay employees and to put those products to market, you don't have a business. at the end of the day, the almight

claims was moscow's use of the nerve gas in the uk against a former russian agent and his daughter procters applied to trademark internet acronyms such as lol and wtf for use on its open and cleaning products png's board member nelson peltz urged the company to attract millennial consumers and l.l. bean says it's donating $3 million to the national park foundation's find your park initiative as an effort to encourage people to explore the more than 400 national parks, the company's slogan is "be an outsider." melissa, back to you. >>> what the heck is png going to do with wtf i don't know would you buy a soap with wtf on it i don't think so. >> sue, thank you. >>> u.s. interrupt shares have rallied as options traders are banking on more gains ahead. pete najarian joins us live. pete >> it looks like somebody thinks the run they've had recently will continue to the upside. the october 55 calls are a very low volatility stock they're paying a little over 45 cents. stock was underneath 54 at the time of the purchase but they're buying the 55.5s so they're buying twice i like that role from a

procter & gamble s hiking the price about 4% in the coming months it blame the price hike on the cost of materials used to make the diapers and o transportation costs, and that's not all. the company says expect a 5% increase in the price of bounty paper towels, charmin bathroom tissue and puffs. >> in the spirit of frugality, the days of struggling to ouueeze every last drop of ketchup on to french fries or whatever, that could soon be over. >> not only is it said to be easier, it's supposed to be good for the environment. >> and from paying less at the pump to finding the nearest bathroom. >> up next, the app you need to download right now before you take that next road trip. i like these yogurt bites. (phone buzzing) and i like these yogurt bites. (chuckling) ahh... ooh! (giggle, phone buzzing) apparently i... like them more tha i like my phone. where... ah... oh, hello! ah, i missed it. it's my mother-in-law. i'll call her back. don't er i told you that. award-winninle journey baby essentials from aldi. ♪ ♪whoaaa-oooaaaa ♪as long as the suns up... ♪there's no holding back.♪ ♪whoaa

how about procter & gamble trading with 31 billion in debt and meanwhile, you look at someone like facebook they've got 40-plus billion of cash and they traded at 20 p-e people want to say which one's growth and value and facebook is value and growth and it makes it very difficult to find a name. >> we'll keep that oil after all and maybe not with the aramco ipo. plus if the face intook suspending hundreds of accounts. >> and later it's trader versus trader and they go head to head on one retail stock. you don't want to miss it. there could be blood we are live fromim tes square in new york city. much more fast right after this. ♪ that's confident. but it's not kayak confident. kayak searches hundreds of travel and airline sites to find the best flight for me. so i'm more than confident. how's your family? kayak. search one and done. >> welcome back to "fast money," sau saudi arabia -- aramco >> the crown prince is taking aramco public. sources tell david faber that the company is still committed to going public eventually, but the timing is less urgent because oil prices have remained stea

story that is maybe nbd at first, but it made me lol i laughed out loud nbd stands for no big deal procter wants to trademark a bunch of three-letter acronyms to use on, you know, dish detergent packaging. the brand giant applied for trademarks on acronyms like lol, wtf, and nbd it's part of the company's efforts to court younger customers. wtf, and i had to look up another one, fml, which we can't say on television. i don't know how you put those on tisch so on dish soap >> when i think of catchy acronyms, i think of dish soap >> they apparently need to get the younger people in there, washing the dishes >> they will do that -- >> there's plos, you know what that means >> i have no idea. >> you will. it means parents looking over shoulder apparently it's a warning when teens are texting or instagraming, i can't continue this conversation because plos >> you know what resolution is to that? no screens take the phone away and smash it with a hammer. >> contessa brewer, thank you. >>> still to come, talking about housing. what rising rates may mean to you and your housing investment. thank y

he is focusing on procter & gamble and ge. of confidence is there aren't a lot of problems, and they're moving forward, and aren't going to make radical change. today is a global market, you have to move aggressively. if i were talking to ramone, i would say move faster to get to new brands like naked juice and things that the millennials want that can become billion dollar brands and move aggressively in the emerging market. that's where the real future opportunities will lie. >> indra herself has said she would have perhaps moved faster if she had it to do again. whatever the new ceo does will probably look like change. >> you have to give her credit for being tenacious, with standing a lot of challenges she can be charming but she can be very strong and it takes that to run a global company and to go for 12 years these days >> absolutely. >> not so common i hope that we can -- i hope her voice will be strong in leadership circles and diversity circles. i hope we aren't going to see her playing golf in florida. nothing again

think when people look what's going on, some of the biggest consumer products companies in the world, proctere could knock on the door. this is the story here when you've heard about diageo and constellation, what he's referring to is that people's consumption tastes are changing. anyone who thinks that they understand how people are consuming now versus how they'll consume edibles, medicine, you name it, i don't think they know that's why it's such an exciting time it's roll on. >>> they may eat a product in the form of a chocolate bar or he'dable or consume a pill so that's where the value is it's in the property of these other form factors and other delivery mechanisms. >> yeah. again, fascinating the fact that these guys beat on sales which is exciting because these have not been profitable companies. ultimately, these guys, if you listen to quocow enthey could b break even bill 2019 ten folds by 2021. it's a global brand with high powered investors. private tier they can help them nab straight the entire market spectrum that's why the stock is moving > you've been getting a intoth space,

procter & gamble is reported to have applied to trademark acronyms that are common in text speak.plications with the us patent and trademark office in april. the products would be sold alongside well known brands such as febreze, fairy and mrclean. another acronym was trademarked but i cannot repeat that on national television. a stark warning from the national union of farmers in the event of a no deal breaks it. the nfu emphasises the need for free and frictionless trade with the eu and has called for clarity on what will happen to trade where the uk to leave with no deal after march 29 next year. joining us now is the president of the national union of farmers, minette batters imports also issue as 70% of food and feed and drinks from eu? what would the process be for the export and import of farm feed and food if there were no deal?|j export and import of farm feed and food if there were no deal? i guess it goes to highlight how absolutely essential it is to achieve a deal with the eu. it clear that no deal being achieved would mean this country reverts to third country status

when tech comes in, lily hit new highs, procter & gamble. this rotation is why you have rotation on those stocks now it is remarkable and it is the u.s. economy and it is the state of the earnings situation, even x the tax cuts, we outperformed the world on earnings. a lot different than 2000. >> what do you do as an investor at a time like this? previous down turns or even prelude to down turns are good time for early stage investors to bet on the right technologies at the same time, you say there's overconfidence how do you know you're not overconfident? >> there's oversupply in specific parts of the market you see $100 billion firms and plus most friends are raising billions of dollars in follow on funding. that pushes them towards the later end of the stage i tend to look for mid to early growth and i think you're seeing some seams in specific markets, specific markets, hardware, for example, hardcore tech, are interesting opportunities. starting to see that happen in china and the u.s. and europe. i think there are opportunities along t

that, but what you can do is take 10%, 15% off your winners and start moves towards companies like procter and gamble, walmart, companies that are more steady i have been a value investor all my life. i think that overall you can get a good return there with a lot less volatility. >> does steady eddy mean you're afraid or nervous? are they purely defensive or do they have some upside because everyone has been focused over here for so long >> you can buy, the steady eddy definition that i'm giving you, you can buy companies like 3m or cisco. the computer company or oracle or actually you could buy hershey's and good-quality companies that have three things to them. steadily growing, earnings also have to be very consistent and very low debt and a lot of cash on their balance sheet you buy those type of companies in a type of environment where there is a deceleration of growth and those companies will come out fine. >> did you feel more at ease after the jackson hole commentary on friday did you feel like -- i don't mean this insultingly, not a lot came out of that but i mean it in a good wa

which ones come to mind we have liked historically in the show let's start with 3m, procter & gamble,berly-clark and pepsico. any of them would be great and something with a bill more juice, i think of fang, face book, amazon, netflix and alphabet, formally known as google why these? i think that facebook has the ultimate mode about. it's a rapidly growing site where you provide the content and they provide the ads it's a brilliant company, deep bench. amazon, there is a $4 trillion market for goods in the world and amazon only has a small fraction of it netflix? this is a company that wants so much to dominate entertainment that it intuitively recognizes what you want when you want it game changer why do i still like this alphabet isn't that flayed plaid out? no, no, no it's because a dominant surge. the advertisers love it there is a balance sheet of beauty and a whole passel of people working to invent something new to supplant or compliment search. oh, and wemo these are just examples. they're about growth i know it seems rather commercial to do what i want done here, but i also t

procter & gamble made a similar statement, tide detergent and pampers and bounty, could see price increases of 4 to 5%. cited cost inflation and market dynamics for rising prices but manufacturers and consumers alike should also be bracing for the coming effects of tariffs in president trump's ongone trade war. joining me to discuss, sarah eisen. markets are way up. they are starting to shake off the fear of tariffs, huh? >> you can thank walmart and cissco but the walmart story is interesting, it confirms what larry kudlow is saying. the u.s. consumer is doing very well and out there spending. last quarter we saw 4% growth on consumer spinding. that's very good, a sign that the tax cuts are working. so kudlow is right to say there's a boom in the economy butless also a boom in the confidence of the administration and the big question is are they going to shoot this recovery or themselves in the foot when it comes to the trade policy. because tariffs do increase the cost of every day items. now, yes we're seeing commodity price rises and global pulp prices rise, which has nothing to do with

the most valuable companies were exxon mobil procter & gamble in just one technology company microsoft. now the top four companies in terms of market value are all tech companies take a look at that. the alphabet parent of google. and books are halfway. even warren buffett has been buying stocks. technology permits every area of our life. so people are consuming this is one of these areas were restart to look and watch. and they have confidence right now. in the confidence is showing up in earnings in the economic numbers. one of the things that we do have to worry about. as the federal reserve. and they start talking about the economy overheating does that person feel like he is overheating now. it's preposterous. and you will see more of a battle between the white house and the fed about trying to suppress this boom. should we be questioning whether or not it will blow and raise rates too much. the idea that a bunch of people in mark washington can notice that. it's preposterous in the first place. they will lower the price of a big mac. it's ridiculous. the left wing policy petition

certainly these price increases and the likes of procter gamble and kimberly-clark are going to be difficult them to manage. on the macy's front should look for -- we know the headline number is not going to be great. they have already telegraphed that comparable sales will be down because of this major friends and family sale that last year was in the second order and this year it slipped into the first quarter. so we know we will see a decrease, so we will be looking for whether they did a good job managing inventory and how did they fare on gross margin. were they able to sell things at all price rather than forcing discounts and promotions down people's throats to get them to spend? scarlet: macy's will be recording results tomorrow. sarah, think so much. the market closes next. you can see we have green across the board here. the s&p is breaking its five-day losing streak. four day losing streak. this is bloomberg. ♪ [applause] >> "what'd you miss?" stocks closing of the green. largest500 holding its march in the dollar raising to a fourth month high. i'm lisa. scarlet: i'm scarlet fu.

procter & gamble announced that they cannot and have to raise prices.terror of effect in there tomorrow. in general, it takes a while for that to show up. we have not seen a lot of price pressures on the cpi. 2.9% for a headline, which is elevated, but we do not see a sign that it is really accelerating from there. david: as an equity investor, there is the trade risk. we saw two sectors affected very differently, steel and soybeans. >> and the market has been pretty efficient in that. steel input costs have been hit hard. companies that make washing machines have been hit hard. companies that and if it from lower agricultural input costs have done ok. once again, i think the market has been good about discounting a lot of the risk this year with the exception of a few areas where does it the areas that are now potentially at risk. michael: one of the things about the ppi and the input cost rise, a lot of this affects small companies that make the intermediate goods. ppi picks some of the debt. but it then goes into the final products, and the companies

procter & gamble is launching a product in next january.abrasive products will eventually wear down your teeth. >> i'm just saying if you're doing this, the joke's on you. >>> the "washington post" reports british actor idris elba is spewing speculation he may play the first black bond. he tweeted yesterday, my name is elba, idris elba. before you get excited, he tweeted, don't believe the hype. what? they said, quote, it is time for a nonwhite actor the play james bond. >> they're driss would be an amazing bond. but i've been looking at them. sean connery was 32. >> don't be agest. >> all my fellow bonders out there will know this. idris will be over -- maybe close to 50. >> more power to him. >> whenever it happens, we will be watching. >>> the cincinnati zoo's hippo fiona has her own book. we'll check in with the most famous animal and one o the zookeepers who helped nurse her back to health. otezla is not a cream. it's a pill that treats moderate to severe plaque psoriasis differently. with otezla, 75% clearer skin is achievable. don't

but procter and gamble, the consumer goods giant, wants to trademark them apparently, so it can use themkets? the ftse100 in positive territory but onlyjust. nothing really extravagant there. it has been given a boost by some of the big oil companies like bp and royal dutch shell. the price of crude oil has been creeping up through the afternoon because of concerns about the supply from iran, as the us sanctions have kicked back in. house—builders are down. persimmon, taylor wimpey, barrett, because injuly persimmon, taylor wimpey, barrett, because in july there were fewer mortgage applications approved despite their in theory being a lot of demand as people try to get on better mortgages before more interest rate rises coming from the bank of england. thank you. almost 40 years on from the last papal visit tens of thousands of people are expected to travel to dublin to see pope francis this weekend. but in the wake of abuse scandals in the catholic church what kind of welcome will he receive? chris page reports. 39 years ago, ireland put on a massive display of euphoria, devotion and lo

. >> they're not marketing the tomato sauce >> procter & gamble may soon be laughing out loud. >> isompany reportedly applying millennial-friendly acronyms like lol and mbd and would this make you omg >> i always see stories like that and i say, can we do that >> this is an exploratory phase. they're looking to trademark it with soaps and detergents. unclear whether they'll use this in advertising, marketing or names of products. they have to do the trademark so they can have exclusive access to use these for these product, but even if they don't get it they can still proceed with it they have a millennial problem and they need to start reaching out to the younger consumers >> you think it's a lame idea, huh? >> as i said before, if i know what they mean, i don't know how millennials are -- >> some others that i didn't know >> did you know lqtm >> laughing quietly to myself. >> osmh is laughing and shaking my head. >> that's a combination. >> lenders getting into some risky business with personal loans. wall street journal reporting american express and goldman sachs, lending club an

led by telecom consumer staples and industrial staples on pace for the best week walmart, kraft, proctere the leaders there walmart giving a lift to the dow. cisco, boeing and cat the leaders there. the financial winners, comerica, morgan stanley trading higher. >> i'm bill griffeth here's what else is happening. amazon is in the running to buy landmark theaters. landmark has more than 50 theaters in 27 different markets. it's backed by mark cuban and tom wagner. >>> volvo is pressing ahead with the plans for an ipo by the end of the year. the ipo could value the automaker as high as $30 billion. >>> and the 30-year fixed rate mortgage fell six basis points last week now at 4.53 nationally while the rate is low, it's significantly higher than the average of 3.99% last year at this time. michell michelle. >> thank you, bill we're going to begin with the markets. bob pisani, let me reiterate, what a difference a day makes. >> it does what the markets are telling us is talk all you want about turkey contagion, but it's china growth stories and china trade resolution that really moves the ma

we wanted the procter & gamble market so badly, they say we'll sell out our own people.ecause we let them dump steel all over the place they dump it not here but in places like turkey what happens is there is this bizarre alignment between senator warren and hardliners on trade who generally believe in both cases the worker's been sold out but want to accomplish worker growth in different ways. >> so the argument that we embraced china trade because we wanted cheap china-made goods. is that wrong? >> well, no, because we kept inflation down but what i think that senator warren's talking about is we literally -- the traditional union worker, traditional industrial worker, was sacrificed i think when you look at -- let's just tie it all in you look at the opioid epidemic, it tends to be in towns where the mill was closed. my father worked for paper mills. they were all closed that was something that we ceded to the chinese to be able to have low-cost goods and be able to sell ge engines that kind of thing i just feel like it is -- i marvel at how much senator warren is lik

francine: if you look at procter & gamble, coca-cola, they have had to increase prices.ade tensions. our you telling me walmart will not pass on the higher costs to the consumer? >> that will be an interesting dynamic. walmart has taken a hard line with suppliers. it will be interesting to see how this plays out over the next couple of quarters. it is early days in that dynamic. that is an interesting point and valid point. it will be interesting to see how this shakes out over the next couple of quarters. francine: do you worry about wage growth and shopping at places like walmart? >> the consumer appears to be in good shape. there are tailwinds for the andumer, unemployment down, the lower and middle class consumer have more money to spend. i think the consumer is in pretty good shape. i think walmart is typically a beneficiary of when that happens, so i think there are tailwinds on the macro side over the next two quarters. francine: great stuff. thank you so much, charlie o'shea of movies. deutsche bank is staying with us. robbins aboutck pricing and dollar dynamics.

en otro tema el precio de los pampers aumentara, la compaÑÍa procter a un gam ble calcula incrementoas mas devastadas casas vehÍculos y animales quedaron entre los escombros que salieron del volcÁn tras la tragedia ricardo arjona abriÓ su corazon para ayudar a sus hermanos. >> esta niÑa es un sÍmbolo de todo esto porque si se dan cuenta el video que le dio la vuelta al mundo de la niÑa rescatada, se trataba de marÍa esmeralda que hoy estÁ aquÍ que primeramente dios va a tener su casa aquÍ en poco tiempo, lo Único que tratamos con esto es que estas 5 primeras casas sean solo las 5 primeras. >> es un Área fantastica con escuelas prÓximas con lugar donde van a poder conseguir trabajo. >> vamos hasta guatemala con samuel que estÁ con la primera familia beneficiada por ricardo arjo arjona, samuel ¿cÓmo estÁs? buenas sandarti, muy buenos dÍas una historia que ha im peco estado el pueblo de guatemala, conociendo lo que hemos visto estoy con la familia donde estÁ el padre de la pequeÑa, donde estÁ la familia vienen aquÍ es donde se han juntado frente a la a las ya ban om pando con la al er a

>> procter & gamble. >> millennials can you imagine millennials going in and buying campbell -- >> andyarhol made it cool. >> they have to get kale-based -- i don't know what do they eat? >> it's a rejection of old consumer brands. a rejection of the center aisles of the grocery store >> campbell's tried to diversify away to more fresh vegetables. the financials came down to too much of the business comes from soup too much of that from canned soup too much canned soup from condensed soup every segment they're more dominant in was on the outs with the customer base. >> is it too salty so many complaints >> will we have a revisionism that salt is okay? >> we already had that if you run or do anything, i never worried about it i think a lot of it is genetic a lot of bad cholesterol >> high sodium can lead to high blood pressure, but it may not be the most extreme factor >> i think one other issue, all the big companies want to buy the upstart organic brands it seems like you are almost locked in to overpaying. all the big companies are bidding. >> not only that, i think often if a big com

procter & gamble as well the portfolio is slight down with dividends, the overall dow is up close toividends. >> absolutely. >> total returns kind of half the point so it's part of the value stock under performance. right? in general, these are going to be the cheap ones. you only have cisco in there as a tech stock so it's not so much staying that this strategy doesn't work anymore. it's the market that's tuned into it. >> you know what this is one of -- i'm glad i suggested this this has been one of your best, i think -- >> and imagine the coincidence the one you suggested is that. >> it's weird. it's scary but we haven't talked about that we used to talk about them all the time sam stovall has talked about the -- yeah, he's right here >> back in the day, it was a little bit of a -- >> you didn't talk about who the dog was in this picture? >> we get to play who let the dogs out we did it used to be a thing. mike, will you stay with us? i'm going to intro sam stovall is your dad still -- >> yeah. pop is 92 1/2. i think once you hit 90, you count by halves. he's enjoying himself as a