read the procter & gamble call the procter & gamble, 50% of their advertising is digital now where is to twitter? well, maybe some, i don't know twitter -- we could talk about the cesspool that twitter is. >> yeah. >> but i think it's going to amazon and alphabet. because, you know, when you type in tie, it -- you doesn't exactly send you to porn. >> we try -- i tried to get you to look at some of the wrinkles on procter friday. you weren't having it. >> no, i just think -- i thought joe asked you a very good question do you think the stock would be down it's down a lot more than people remember the -- they say the last month they lost share, but they can turn -- i'm totally viewing it as when i look at the chemicals, they are all coming down when i read the dollar tree story, anything, it looks like there's not a lot of trade down, so they should be able to hold multiple expansion like cole get. people like colgate. procter is too good a company to write off and everybody has decided to write them off, everybody, in one quarter. people now think that producter is a bunch of fools, ye

the stock market equivalent, joe burrow, let's go procter & gamble, the best play that we have for therust, and the role cost inflation, and the previous price increases continue to state, earnings fabulous, exactly the business cycle where you need something slow and steady. on friday, if you think you will be naked but not with proctor, one last when i have to mention because i'm a homer, jalen hurts, by beloved eagles, an old friend thinks he can turn in a top-five performance the season. the best thing is the option audi, he can throw the ball, and a big runner, the best comparison is johnson & johnson, limited downside, and a bit upside, things to the pending breakup. remember getting into the regular generics and the rest, growing fast, that is exactly what happens when jalen hurts does when he runs versus passes. >>> running backs, arguably the most important spot in the roster for fantasy football, what you want to hear is steady production. strong numbers weekend and week out, how can you deliver the yardage? first up, we all know, jonathan taylor from indianapolis. the number

they take a lot of pride in procter & gamble don't you have a lot how about imax, right?ld have included that stuff as well. so you've got your travel, middle and high-end consumer companies. and by the way, joe, take a look at the earnings scorecard. it's up 7% year over year, which is not the kind of thing you see. i went back and looked year-over-year earnings tend to fall or at the beginning of recessions like i said, it's possible it started in july, but it's hard to make the call when you have these kinds of numbers you're right it was 56% through the earnings. >> i think this recession is transitory can we mix metaphors >> i think we all are. >> that's true think if it wasn't if you can find a place like that all right. steve liesman, thank you. >>> okay, coming up, house speaker nancy pelosi in singapore today, but questions swirling whether she's going to anger china by stopping in taiwan we're going to get a live update on her trip. >>> but next we're going to talk hard returns from eng infesting. we'll talk with president darren walker for a wide-ranging discus

& gamble there was a time with procter & gamble you would think they would know what the internet was. 50% of their -- the largest consumer packaging goods company in the world goes to the web, goes to the internet, which means really google and amazon so, i mean, if you're a supplier of chips to companies that are web services, you're just high-end qualcomm, high-end cell phone doing well corvo not high-end cell phone doing badly. so, the high end is doing very, very well. now, the highest in consumer, we don't know, but the high end computer company is doing very well that's where you have to be. >> well, look at baba today, a sense of relief? >> well, they had that big -- i remember i was talking to tim cook about -- right before the -- he goes -- i said, geez, china is strong? he said of course, 618 i'm googling 618 faster and faster. oh, yeah that good consumer holiday you know what, i forgot about i would entirely when you're talking to tim cook, you don't want to be stupid. >> generally not a good strategy >> he doesn't have time. he doesn't suffer fools. he's incredibly nice,

we bought procter & gamble -- i believe in the story.nd like they will stick. great news for the markets. it is not nearly as bad as it looked -- what happened? the stock jumps 3%. they owe nothing nothing. that is forgiveness. stocks telegraph all sorts of things. you need to be able to read the market. right now the market is saying sure, there might be -- don't get stocks rebounding like this after they have been slammed. in that scenario stocks can stay down and rollover or even play dead which brings me full circle to the month -- best month of since november 2020. surprisingly better than expected. the media -- controlled by the bears. it is their nature. they are traitors. they are doubling down on their negativity right now. that would've been a great move last november when the market was near the highs but down here i don't think so. i think it is time for the bears to declare victory. right here, mad money. i am jim back here tomorrow. the news with shepard smith starts now. >>> the president will address the nation live in th

it led their parent company procter & gamble to take a $8 billion rate down. now gillette is really going below. they have exposed a new ad featuring an animated pubic hair. i wish i were making this up. >> is the word pubic blasphemy? ♪ ♪ >> i'm not ashamed of my pubic hair. i celebrate ever here down there. >> let's hope these characters don't make it to the saturday morning lineup. my god. what were they thinking? [laughter] okay, it is called the pube song. how much is this going to cost them? >> laura: where does this appear? i don't believe this. >> it's a venus shaver and this is how they are promoting it. can't wait for preparation h to have the singing hemorrhoid or the seeing catheter. who knows what animated monstrosities we might see. this is probably the most troubling cultural thing i've seen in may be the decade. >> laura: i actually think you are just -- this cannot be real. you guys are totally punking me. they tell me i have to go. i still don't believe it. raymond, thanks for putting that image in my mind. the trial involving two men alleged

i have apple, procter & gamble, at&t, budweiser and mcdonald's. am i diversified? >> tell me some great stuff. let's go over to help bob. apple, own it, don't trade it. so far it has looked good for 15 years. mcdonald's is terrific. it is the up stock. at&t has to go yesterday. you want t-mobile. i'm worried about the management. i want to worry five t-mobile. you have tech, food, consumer product, you have lumber, and you will have, a growth utility if use t-mobile. we are not done. we're going to tom in connecticut. >> hello, i am tom from connecticut. i'm a member of the investment club. i want to thank you, jeff, and your crew for all you do. my five stocks are, google, apple, lockheed martin, co. tara, and pioneer natural resources. i know i have two energy companies in their, in view of today's economy, that might work. i hope you will say i am diversified. thank you for all you do. >> think you for joining the investing club. i will bless us. this is a yield play. this is the natural gas play. this is what i've been teaching. if you're member of the club, yo

companies that make the stuff that you have to have or they sell the stuff that you have to have like procteramble and colgate, palmolive, coke, pepsi or cigarette makers and so low beta names, defensive names is where i would focus and tyler, you were kind enough to mention my book. investors have to look at their own bias because situations like this it's really when we can fall prey to them. we overreacted and investors ove o overreacted to gasoline prices falling and when it came to meme stocks in bed, bath and beyond in the news this week and there are biasses that we talk about in the book and tyler, unfortunately, every single one of them hurts investor returns and not a single one makes you a better investor. >> when you say herd, you are sayi sayi sa saying h-u-r-t and when everyone seems to have their foot on the gas pedal, hey, i'm along for the ride so i want to ask about gas prices because there's clearly a very vigorous debate about where the gasoline and oil will stay at current lechls, fall from current levels or go back up as we go back up as we go into the winter months and

and the only sectors higher and energy leading those declines now and within the staple, colgate, proctermberly-clark now are the leaders at this point. you can see the consumer staples are up more than a percent w we're seeing them higher, including burlington, 5 below and big lots the bond market where yields are falling to kick off the new month and rick santelli is tracking the action at the cme opi rick >> if you look at outside the two and three year yields are falling and most associated with the fed looking at the two-day of two year. you can see we're higher in yield by 2.5, 3 basis points and what was the catalyst? construction spending was the weakest in about two and a half years. minus 1.1% and a real shock there and of course, prices paid though on the good news side dropped 18.5 points. that's historic in and of itself, and of course, that helped the longer treasury parts of the curve look at the two-day of ten-year and the ten-year down four basis points and 30-year bonds are off eight basis points and the curve is flattening and a stagflation and the flattest in 22 years

knocking on the door of the s&p 500 we'll put up some of the dow stocks we have consumer names are up, procters are up and most of the mega-cap tech sectors are up fractionally and look at the other group and the consumer discretionary and this is a group that's been a leadership group and the autos is up and starbucks is up fractionally and these all have had really nice moves. what's down? the stuff people love is down, because oil, as kelly mention side down $90 as kelly mention like schlumberger and they're high-beta names and nobody care because this is an inflation proxy and they're loving it when the stuff goes down and the bulls are right and winning the battle against inflation and it's coming down transports and other group related here and they've had a tremendous run particularly with the logistics companies, hunts, kirby, robinson and expediters they got a great run reesecently and that's down an lawful lot. china allows the housing data and the nhp housing market index was 49 the low of the since, like, june of 2020, and we still are pushing on the door of 4300 and a lot of peopl

then you start getting down to johnson & johnson and procter & gamble they're a lot farther down the top five are about 20, 21% of the s&p >> if you were to then, todd, buy those ten names, you would capture roughly 30% of what you would capture in an s&p 500 fund, and maybe, depending, you would be getting the best 30%. >> yeah, i'd argue that's for sure i mean, the s&p 500, the index, the better your stock performs, now, i think an interesting perspective here, though, is the active management, right it's a blessing and a curse. apple and mocicrosoft, these ote top ten names can keep your portfolio afloat, but if you're an active manager, you need to go down to cap scale and find those opportunities where you can actually outperform. that's the curse, that's a curse the last ten years that has been difficult to actually beat these names because of how strong they've been. >> those big names are like the christmas tree the other names are like the ornaments is a metaphor that i often use. kelly. >> i was just going to ask, todd, as well, whether you glean any kind of broader market

it led their parent company,pr procter and gamble, to takeoc an eight billion dollar write out.t well,te now gillette is really going low. they'vee exposed a new ad featuring an animated pubic hair. what i wish i were making this up is a word blasphemy can be found on the i don't know, same to my hair. . i celebrate every hair down there that these characters don't make it to the saturday morning lineup i or i mean, my god, what were the okay, au it's called the gh song or how much is this going to cost them in write downs? that's my question. where does this appear? i don't believe this is evil meanness. it's a venus shavar. and this is how they're promoting. so i can't wait for preparation h to have a singing hemorrhoidor come or maybe the singing catheter. who knows whatrh animated monstrosities we might see inan the days ahead. thisis is probably the mosthi troubling cultural thing i've seen in maybe the last okay, this i don't even i actually think you're just i can't be this cannot be this has to be this way. thist is not real food. come on . i'm going to tell me this is you guy

most dow stocks higher visa disney coca-cola and procter & gamble leading the way today on the dow chevronaying a role those are the biggest drags on the dow. the s&p 500 is up a third of 1%. we've lost a little bit of steam into the close but we are still looking to end higher. and that is a reversal from where we started the day consumer staples are your best performing group 1% gain there. monster beverage, hershey, lamb weston those are some of the winners. consumer discretionary up .6 you can thank tesla for that along with some other names like nancy's favorite chipotle which is almost flat on the year it's been quite a comeback story. technology is also doing quite well it's why the nasdaq is going to end with a gain of more than half a percent small caps also up about a quarter of 1%. the only sector to close lower today, materials and energy. with oil prices sliding more than 3%. that's it for me on "closing bell." i'll see you tomorrow. into "overtime" with mike. >>> welcome to "overtime." i'm mike santoli in for scott wapner you just heard the bell. we're just getting started an

going to trade at a low multiple, which is not far from where a lot of consumer staples trade, like procteramble and others >> mike alternate, how much of that stability is incumbent on commodities staying lower, oil prices staying lower, the environment as it is today >> that's an important point the consumers does pull back demand falls i think we're going to continue to see that play out, appeared we could by in an environment where it's going for the margins of the retail sector, as they already raised retail prices, and they look to maintain or keep a bit of that extra spread in the next year. that would be the bull case in 2023 >> i go ahead that they have visibility under the i said of the year beyond that, when unemployment starts to tick higher, how do they historically do consumers have to depend on going up more. the same thing could be true for target, as consumers consolidate shopping trips they might have been got to the shopping mall, the home furnishings store, and then they may do all the trips at target there's a perception that target may be more discretionary disposed, w

the consumer will end up paying because anytime you raise prices to procter & gamble or exxon they arethe impact of more spending and inflation reduction, how it would impact manufacturing and big oil and consumers ultimately. reaction from king operating foundation founder, jane young. we were looking at oil prices just under one hundred dollars a barrel, this is an administration that wants to take a baseball bat to big oil, not make them more likely to invest in the future. >> i see what is happening with taxes. they are getting earnings out. $50 billion for three or four of the biggest companies. what will be interesting to find out down the road is what they do with these earnings. exxon the first quarter, $6 billion, they spent $10 billion buying back stock instead of doing what they normally do in these trends when you see oil and gas go higher. economics just work out so much better. but now you have taxes and esc people on the boards now saying go drill. we are not seeing ridicule increase public companies at all. i don't see it increasing at all. a problem with supply down th

are using the program to help improve teamwork, leadership and just the stress companies, including procterand gamble, lexus and microsoft use this training program and barbie will honor the first self made african american female millionaire in the us talking about madam c. j. jay walker, the next female role model barbie to be honored and barbie's line of inspiring female dolls. madam c. j walker, who real name is sarah breedlove is the daughter of a former slave founded the walker manufacturing company, which reduced hair care products and cosmetics for black women. penguin at the san diego zoo has been given some specialty shoes to help with the medical condition. now, this is lucas and the shoes for lucas, a four year old african penguin are designed to help it cope with bumble foot. wildlife experts at the zoo say they worked with a special organization to make this orthopedic boot. so you would see him listing to the right a bit. um you would see him limping on his left foot since we've been able to put the shoes on him. he's shown a much more normal gait walking on flat surfaces. th

procter & gamble, am general -- amgen -- can. lauren: home depot turned positive.nd emergency companies. the nasdaq, dollar tree. okay, ross stores, tesla, costco wholesale, amgen. lauren: consumer's strong today. stuart: let's go through the other markets for you. interest rates moving up a little bit, the yield on the 10-year treasury is 2.83. the price of gold not doing much, 1790 per ounce. bitcoin struggling to maintain 24,000. oil back down to $89 a barrel. nat gas, i think that is up morning. significant gain. what you got? lauren: this could be the highest close since august of 2008. stuart: did you know that over in europe they pay five times as much for nat gas as we pay here in america? lauren: yep. stuart: you want to move? >> no. staying right here. lauren: starting in october in germany, you're paying $500 more per month because of taxes and everything else. stuart: stay in america. the average price for a gallon of gas down just one scent at $3.94. one cent. in texas you get the lowest gas price on average, $3.45 in texas. still over $5 in california

salesforce, intel, united health, procter & gamble -- susan: salesforce reporting earnings tonight asat after the bell? okay. norwegian cruise lines is back. of. susan: oh, wow. the oil complex, that's so interesting. and did you read yesterday texas could be bigger than -- [inaudible] because of the permian basin investment, incredible. stuart:9 i used to own shares in the permian basin trust. susan: wow. and what happened? siewfort stuart i sold out in the late 1980. [laughter] nasdaq, lumina, zoom, tesla. finish the 10-year treasury yield moving up this morning, 3.08 this morning. gold, 1756 per ounce. bitcoin, roughly $21,000. 21,3. oil moving up, clash 94 a barres morning. nat gas moving up, 9.28 this morning. the average price for a gallon of gas is down just one cent at 3.88, and you'll find the cheapest gas in america in arkansas -- 3.40. susan: usually mississippi, right? if. stuart: yes, it was, until recently. 3.40. coming up, dr. fauci does not think shutdowns did major damage. roll tape. >> i didn't shut down anything. i don't think it's forever irreparably damaged anyone

take a look at the dow winners headed by merck, amgen, j&j, cisco, procter & gamble.rdner. okay, let's move on. the nasdaq composite, who's the winner there? intuitive surgical. i don't know -- lauren: zoom. stuart: zoom is on there, but no big tech on that list. >> had a huge rally in july and now it's just kind of saying here, not a big selloff. we have to digest rally before we move higher. stuart: whatever you say. >> yes, sir. stuart: thank you. 10-year treasury, look at that. the yield's gone up to 2.58. ten minutes ago service at 2.5 -- it was at 2.53. >> 20 minutes ago we were talking about 3.5-4, so that's very positive for big tech. stuart: i guess it is. check the price of gold, 1798 per ounce. bitcoin, 22,000 and change. oil, where is it now? $99 4 a barrel with. nat gas, where's that today? 7.84. and gasoline keeps on coming down 2-3 cents a day. your national average for regular regular is now $4.18, but many california you'll still pay 5.58. >>> coming up, west virginia is banning big banks over their climate policies. how is the banks -- how have the b

said things were coming down your only down .3% and that's the big board how about the dow winners procterand nike the top performance of the doubt as for the s&p. et cetera et cetera et cetera. none of the big names there, nasdaq composite, netflix is doing well back to 230. in tesla, $936 a share. >> a shareholder meeting today. >> tesla is up nicely, the ten year treasury yield, that is coming down so to speak you at 2.71%, the price of gold has not done much recently it is below $1800 announced today, bitcoin holding at $23000 in share, nat gas not that much changed 1%, crude oil, nat gas down 1% could go back to oil you drop below 99 now. actively gas prices will continue to edge down. right now the national average for regular is $4.13. in california you will pay $5.53. one texas mother calling out schools that teach critical race theory and she's threatening to sue everybody. >> is my daughter is taught crp at all i will sue you. my daughter is taught fpl at all, i will sue you. stuart: it is not just in texas, chris is leading the charge against crt he has startling reservations ab

walmart and best buy, procter & gamble, the consumer is not buying as much.nce, in sales of their accessories category. so even apple with -- in that respect, it's slowing. stuart: we were just talking during the commercial break, and dan says, look, tim cook at apple will go down -- certificate jay far della, will go down as two of the best ceos ever. that's a song statement. >> being able to navigate the transitions in microsoft and apple are really stunning, and i think this quarter's just another example. outside of them having capes and being superheros, they've done everything. [laughter] stuart: far della at microsoft, i had the good fortune to invest in microsoft 20 years ago. he really developed the cloud. more than anything else he did for microsoft, it was cloud. am i right? >> he transformed the company. he was able to see the forest through the trees and ultimately transform microsoft into now what it's become. i think the you look at their success, he's had golden touch. stuart: he sure has. and tim cook at apple as well. a remarkable performanc