proctor & gamble is getting ready to dump ivory after the 135-brand that floats is about to sink. >>> worried about your 401(k)? it could be worse. a report says a third of us have nothing saved for retirement. >>> amazon fire smartphone gets rave reviews but not from consumer reports. they're here to tell us why it is not the ultimate shopping tool. "the willis report" where consumers are our business starts right now. gerri: we begin tonight with our nation's heroes going hungry. according to a new report by the hunger relief charity, feeding america, 25%, a quarter of military families, or one in four households need help putting food on the table. let's bring in jesse jane duff, military advisor for concerned veterans of america. jesse, this is all over the country, delaware, california, texas, virginia. we're seeing food banks setting up shops on military bases. why? >> you know we should not be surprised because the military this year had a cap only 1% increase on their salary. that was .8% less than what you would see out in the private sector. so essentially while gas prices a

gerri: talk a little bit some of the brand that are staying an going for proctor & gamble and the health and grooming arena for example, crest stays. talk about what might go. >> well, i understand they're keeping their shaving line. i think what's important to look at, they have got like 100 brand and they're going to try to get it down to 70 or 80.

why proctor and gamble believes the way to bulk up sales is to slim down. all that and more tonight on "nightly business report" for friday, the first of august. i can't believe it's august. good evening i'm tyler mathisen. >> i'm sue her rir rera in for gharib. today we learned the economy created 209,000 jobs in july, the sixth straight month of 200,000 jobs or more and that hasn't happened since 1997. the number was still below expectations and the unemployment rate ticked up to 6.2%. that disappointment actually alleviated a worry, that the federal reserve may be forced to move faster on rates than previously thought. eamon javers looks inside the report and what it means for the economy and job hunters. >> reporter: today marked the sixth month of 200,000 plus jobs growth in the united states and we haven't seen a month of job declines since 2010. that's creating opportunity across the economy. the government said today employment and leisure and hospitality headed 375,000 jobs so far this year, primarily in food services and drinking places. and here

sam kim, proctor and gamble, thanks for joining us today out of singapore.oming up next, why japan's chu gai could be one of the diggers moved -- one of the biggest movers today. join us as we count down after this break. ♪ >> welcome to stock exchange. we are taking a look at the open in japan. i am going to put on my best accent here for johnny. putting bronco billy on the board. not very good. >> the fastest gun in the west. an american-style steakhouse chain restaurant in japan. just to clear that up. shares have rocketed. they are going to public share sales in at least 3.1 billion japanese yen. so far, the shares have doubled. -- i can't think of the word. >> a little bit well done. >> the fastest share price in the east. >> ok. [laughter] >> moving on. >> david, what have you got? you got chugai. it looks like roche is going somewhere else. roche wasn -- considering a bid, now roche is looking somewhere else. management basically said, we don't like it. to's see if shares fall back 3000. that is where we basically were before. speculation in the marke

market orders are how people ended up selling proctor and gamble for $38 a share.machines took over and tumbled and nearly 1,000 points the flash crash in the time it took me to walk out on the set and sit there for a few minutes. with all the stories about investment banks, you recognize the broker may be a great and helpful person. his top priority isn't to get you the best possible price. he works for a broker's house. his job is commission. and that's how he's often paid. that's why i don't have any conflicts here. i don't want your commission. have i asked for fees? no. that's why you have to trust me. you use limit orders. it's the easiest thing to do. over time can save you a small for chul. tell your broker the highest price and lower price. that way you will get your price or if the stock isn't there. then the trade won't happen. that's okay. you got to protect yourself. always use limit orders. not market. never forget the lesson of the down 1,000 point debt. it can happen again and it wasn't bogus for those who used market orders. those trades happened.

proctor & gamble doing great on the dow jones industrial average, up 3.7%.obiles came out with their sales numbers. seeing great sales numbers. but the big picture here is all the major averages are down for the week and now the dow with leg down moving into negative territory. monthly jobs report as well today. back to you. melissa: nicole, thank you so much. match made in career heaven. dating service eharmony wants you to find the love of your work place life. its elevated career service will use sites famous compatibility to pair workers with perfect bosses hopefully death unto they depart. maybe that is too, this sounds like pretty interesting idea, jonathan. what do you think? >> melissa the boss you want is competent, end of story. one who earns profits for company. one that is successful. one that treats you as individual yes, and respects you. more than anything you want a boss and ceo who knows how to do his or her job. that should be ultimate goal of any employee. you want the company to last. melissa: charlie gasparino, i can just imagine you put

we traveled throughout that part of the world for the proctor and gamble company. i love the people and cultures in asia. it was one of the most formative times in my business career. i learned important lessons. one is important as we begin changing va into a more veteran centric organization. it is about relevant and ovation. the response the customers need. which is inspired by fundamental human truths. we have to understand the need of those we serve. our customers, our veterans. no one understands those needs better than the frontline staff and the veterans receiving the care that we can provide. over these next several months, i am traveling extensively. i am directly from employees from veterans and others. from congressional members and local community leaders, volunteers, and other stakeholders. my first stop on the road is -- was at the v.a. medical center in phoenix. the next day, i visited the center in las vegas. we have good people. many veterans. they are passionate about serving veterans. they are working hard to fix our system so we can provide sup

we traveled throughout that part of the world for the proctor and gamble company. i love the people and cultures in asia. it was one of the most formative times in my business career. i learned important lessons. one is important as we begin changing va into a more veteran centric organization. it is all about innovation. the response the customers need. which is inspired by fundamental human truths. we have to understand the needs of those we serve. our customers, our veterans. no one understands those needs better than the frontline staff and the veterans receiving the care that we can provide. over these next several months, i am traveling extensively. i am hearing directly from employees from veterans and others. from congressional members and local community leaders, volunteers, and other stakeholders. my first stop on the road was at the v.a. medical center in phoenix. the next day, i visited the center in las vegas. we have good people. many veterans. they are passionate about serving veterans. they are working hard to fix our system so we can provide superi

matters what you put in your drain and down your toilet and that type of thing because they are the proctors of the system and we see them as the next generation of the rate payers. the second strategy was really focused on us being able to diversify puc pipeline by exposing them to job skills at the puc. you may know there are utilities throughout the country that are having conversations right now around the challenge or opportunities depending on how you look at it, at the puc alone in the next five 5 years over 40 percent of our workforce will be eligible for retirement which makes sense when you think about it on the wastewater side that a lot of those employees came in around the clean water act. if you look across the country they are all talking chicago, washington d.c., around these issues of succession planning and they need to do that. for us as we think about how do we think about the 21st century worker and the puc investing in young people and getting them ready for this career is important inform us. additionally employment is going to help us to broaden our reach to the youth

third, at proctor and gamble, we talked about this, we promote from within. i left the army as a captain. i went to the proctor and gamble company. bottom i started at the and i worked my way up. we spent a lot of time on college campuses recruiting. last year, we had over a million applicants for fewer than 5,000 jobs because people want those jobs. it is a company they want to work for. v.a. is a health care system that people want to work for. what i need to do is help recruit the very best people for that system. >> will you go to the medical schools of this country and the nursing schools in order to bring bright young people into that system so that our veterans get quality health care? >> we talked about the important role of leadership and changing culture. the fastest way for a leader to change the culture is through their own behavior. if recruiting is important, which i believe it is because we have a shortage. we also have a time where the v.a. is in crisis. i think the leader has to play a role in recruiting those doctors and nurses. >> my last q

experience at the proctor and gamble company a great deal about strong company values and about great believe i can use those lessons learned to help change and move forward the v.a. unlike png, v.a. might not be concerned by quarterly loss statements or shareholder value, but the v.a. does have a bottom line, and that bottom line is care for veterans. [applause] v.a. is in the important business of making positive difference in their lives. and i'm here to promise you to the that the v.a. will go beyond its present difficulties and be stronger for it. there are two reasons for that. mission and values. first, v.a. has a great mission. it doesn't matter whether you are a gs one or senior executive, everyone wants to have a clear purpose for coming to work every single day. there are fewer clearer or more inspiring missions than caring for those who are bearing the battle for our nation. even with just a few weeks on the job, there is no doubt in my mind that the vast majority of v.a. employees, many of them veterans themselves, come to work every single day with a strong passion and a

proctor and gamble plans to cut about 90% of its brands.y did not say which they are going to lose. it contained such continues as tide and crest. and no word whether it will affect jobs at that hospital. >>> and people trying to get home and the traffic report. >> and autumn is in at the traffic center. >> a touch way to start out. 95 southbound past academy you see a serious accident going on. a silver car they are trying to move out of the way, it was involved with the other darker vehicle on the right-hand shoulder. fire police, ambulance and police on the scene. four lanes coming down to one, you can imagine the back up on 95 southbound. and also a back up on 95 northbound from vine to wood haven taking about 40 minutes to do the commute right now. looking at the big picture, slow going on the schuylkill expressway. that bumped up to 27 miles per hour. we were in the teens moments ago, but still 30 minutes from the blue route to the vine or the vine to the blue route right now. and going to the vine street expressway you can see it is

it has become the rallying proctor for protesters in ferguson, missouri, as they have encountered police. hands up, don't shoot sign appropriated from eyewitness accounts that suggest, again, and confirmed as of yet, but eyewitness accounts that michael brown himself had his hands up when he was shot. and that is, right there, live as you are seeing come a tear-gas canister being fired at those protesters who remain -- this is live footage coming to us. that is a tear-gas canisters being sent towards the remaining protesters who are occupying that main thoroughfare near the cutie market that with the site of the beginning of this story, as people understood. later it was not confirmed that the owner of that market had called the police, initiating what later ensued. police now, again, continuing to fire on protesters. those protesters, as far as we can tell, just standing in the middle of the street. again, putting their arms up in what has become the rallying symbol for protesters. where are you right now? >> i am further back down at the sight of where michael brown was killed. i am at

proctor. >> i've been going over this with a cnbc contributor and i liked proctor's call. i've been waiting for them to trim the branch. colgate's was just like, wait a second, guys, are you like kidding me? you're the best. don't hit me with the nonbest. and clorox, that was a really bad call. >> here's the question. august is not the best month in recent history. at the same time, some talk about the second half of this year will look like the second half of 2013. bonds outperform and then it shifts. do you buy what has worked so far this year or do you think people need to rotate and look at sectors, include staples? >> i would love staple's to lead but there has to be one decent number. i didn't like kimberly. kelloggs was a a complete disaster. >> kraft? >> the kraft call was incredible. you guys thought we were doing good. you are clueless. we are not doing well. you read these conference calls and anything involved with food, the commodity costs are going high, people aren't eating our stuff and it's really awful. >> and they are raising prices. >> whole foods is no

he has worked with proctor and gambol, and he's the expert on these things. and the author of never eat alone. joining me from los angeles, but first of all, keith, let's get that russia business out of the way, i don't think there's way human who believes that burgers had e. coli in russia, that's russia trying to push an american company. >> the rest of the country is not los angeles and new york. where i come from in pittsburgh, big macs and chicken mcnuggets, they rule. we're talking about a company whose competitors are increasing market share, and these have higher calorie count than mcdonald does. over at taco bell, they have done an extraordinary job at innovation, and so has mcdonald's, with product innovation. that's not the problem. >> we're looking at the ratings. , when they hinted that where you're at, 8, hardy's 7.5, wendy's, 6.8, and burger king, 6.6, and mcdonald's is still coming out at the bomb. >> not only that, but people go to mcdonald's for diversity. they sold more chicken this year than beef. and it's isolated excellence that makes mc

the new secretary of veterans affairs, robert mcdonnell, west point graduate, former ceo of proctor & gamble will speak to the american legion convention after the president does. mack donnell was nominated by president obama after the president's previous va secretary, eric shinseki stepped down over the scandal of care. the inspector general is expected to release a report and after months of investigating and will knock down alarming investigations against the va last week. secretary mack donnell had a statement to note, oig, office of inspector general, case reviews in the report documents substantial delays in care, and quality of care concerns, oig was unable to conclusively assert that the absence of mimely quality care caused the death of these veterans. now that conflicts with what dr. sam-foot, a former doctor at the va in phoenix told veterans affairs investigators and congress, that he believed the around 40 veterans may have died because of delays in care. that broke open the scandal of secret patient lists at places like the phoenix va and fraudulent reports tried to mak

proctor, okay, they close a hundred, 78 to 8 1. they are just bonds. they are bonds. >> right. it's not helps mcdonalds though. >> that's not a bond, man, i don't know what that is, wow. >> worse than expected july sales globally and across the individual regions, sales in asia, of course, particularly bad, which they attribute to the food safety issues with its supplier. global comps down 2.5, looked for 1 .2. asia pisk down 7 00, they think that was the supply chain issue out there. >> when i saw that -- people say europe was not bad, but japan down 17. there is a revulsion. there's a sense around the globe this good tasting food is bad for you. i put up mcdonalds against white wave. soy milk. i'm not a fan of it, it's sweet. i like almond milk. it's less sweet. 44% growth for lightweight. plant-based foods are front and center, and and that stock up 0 10%, best performer yesterday of the major stocks i follow. why? it's the antimcdons. people are getting wise. they don't want to eat there globally. >> not yielding 3 preponderate 5. >> it's a junk bond, junk food, junk bond.

but proctor & gamble wants to be driver's seat.g stocks talking up news. reuters reporting the company which was reviewing up to 100 underperforming brans for potential die vesture is likely to shed duracell batteries brand and shaves are brand. that stock up towards session highs up a percent in value on the day. back over to you guys. >> a lot of speculation. >>> straight ahead, the chairman of eurasia group, david gordon will discuss what the geopolitical turmoil will mean for the markets. just take a closer look. it works how you want to work. with a fidelity investment professional... or managing your investments on your own. helping you find new ways to plan for retirement. and save on taxes where you can. so you can invest in the life that you want today. tap into the full power of your fidelity greenline. call or come in today for a free one-on-one review. habeing able to pay as we goo rawas crucial for a start up.s. having to fork out a lot of money up front was risky. you can launch a feature really quick, and if the feat

why proctor and gamble believes the way to bulk up sales is to slim down. that and more tonight on "nightly business report" for friday, the first of august. i can't believe it's august. good evening i'm tyler mathisen. >> i'm sue her rir rera in for gharib. today we learned the

gerri: last night we told you how proctor & gamble was set to get rid of over 100 brand, products you're familiar with, ike ivy soaps. today another staple, this from your breakle, orange juice. it is going away. mention drinking less than that. sales fell to lowest level on record. the reason? florida has been devastated by citrus greening. that is bacteria killing orange trees. it is spread by infected insect experts say came here from china. it is widespread in many citrus-producing states from the south and west, all over the west. another reason for the sale falloff in oj sales, consumers have more choice. i caught up with david steele the florida florida department s and in middle after brand new marketing campaign to try to get americans to drink orange juice again. so lucky you're here in new york city. you have a big crowd trying to drink orange juice. why did you come to new york? >> new york is magical market not just here in the united states but globally. this is wonderful to bring a little bit of florida sunshine and goodness of florida orange juice to consumers who here in

third, at proctor and gamble, we talked about this, we promote from within.i left the army as a captain. i went to the proctor and gamble company. bottom i started at the and i worked my way up. we spent a lot of time on college campuses recruiting. last year, we had over a million applicants for fewer than 5,000 jobs because people want those jobs. it is a company they want to work for. v.a. is a health care system that people want to work for. what i need to do is help recruit the very best people for that system. >> will you go to the medical schools of this country and the nursing schools in order to bring bright young people into that system so that our veterans get quality health care? >> we talked about the important role of leadership and changing culture. the fastest way for a leader to change the culture is through their own behavior. if recruiting is important, which i believe it is because we have a shortage. we also have a time where the v.a. is in crisis. i think the leader has to play a role in recruiting those doctors and nurses. >> my last qu

defense and offense and on the defensive side, you have three classic defensive names, coke, j&j, proctorl with dividend yields around the 3% neighborhood. these are three companies we have owned continuously since the inception of our firm in 1979. and guess what? if you bought those companies in 1979, your yield on cost is well over 100%. that is the power of growing dividend. liz: but you're not, are you not taking into account that the recent, i guess, trend away from soda? i get worried about coca-cola. i see almost sea change at certain points. mukhtar kent is on all the time. calling them sparkling beverages, not soda. are people moving away from this and perhaps coke is not the place to be. >> remember 80% of coke's revenues are global or international and the results there have been very, very strong. look, there are always these fads that come and go and in terms of preferences and tastes. i think the soft drink business is a long-term business. liz: okay. final word to brian, quickly. as you say, stay away from the triple c or morrisky areas. what is your favorite area right no

proctor & gamble and coca-cola you're other picks. >> yeah. liz: where is the opportunity, we're pumping a lot and extracting a lot and other companies are sprouting up doing it? >> the thing is here, this is a technical trade more than anything else because, i agree with what mike just said about oil prices. we're very, very oversold on monthly basis on oil prices. we're likely to get a bounce up towards the century mark next couple months. we're moving right time of the year. any volatility in the middle east we'll do that. many schlumberger trades closely to. mos in the price of oil. up tick is likely to feed into the stock. reasonable trade. good solid fundamentals with good dividend to boot. david: we saw coca-cola. lance, i stick with coca-cola. it is strong brand with good balance sheet but sells something the public is less interested in than they used to be. i was reading one article about the freefall of coke and diet coke among consumers. granted they have other products. can they survive with premier brand on the downside? >> yeah.

ge, proctor & gamble are two winners on the dow. ii want to take a look also at macy's today.ee how macy's is faring. morgan stanley giving it some really great comments, calling it the best idea that they have, particularly in the department store universe. they said, that it is undervalued. they put a new price target of 66 bucks. and they gave a lot of reasons as to why they see growth for this company. it is up 2.6% right now. back to you. melissa: thanks so much. distress by the economy and disillusioned with our political leaders, a new poll from nb c&w sj, finds, 64% of the americans are satisfied with the current state of u.s. economy while president obama's approval rating plummeted to a all-time low of 40%. with me now the heritage foundation steve moore. also a fox news contributor. we have charlie gasparino and david asman with us. of steve, let me start with you. what is your reaction to that? >> there is this divide what everyone is saying in washington and wall street how wonderful the economy is. remember last week, melissa, president obama was practically doin

>> this is really important for you to understand, i think that was really good news by proctor. the stock popped two bucks and it went down, if you can get procter & gamble under 80 i think it's going to be a real good investment. going against the grain? i think you better think twice and be prepared. there is no pain -- [ siren ] >> and there is no gain without more pain and i am pretty much assuring some pain here. on "mad money," walgreens is opting to keep the headquarters at home. the move on the stock was swift and buttal or was it the right call or could this patriotic act prove profitable. find out what the technicals are signaling about the big retail names as chart week continues and a restaurant chain taking the restaurant by storm, how big is this taco shop yet? that's on the menu next. stick with cramer. >>> don't miss a second of "mad money." follow @jimcramer on twitter. have a question? tweet cramer. #madtweets. send jim an email to madmoney@cnbc.com or give us a call at 1-800-743-cnbc. miss something? head to madmoney.cnbc.com. where the reward was that what if

why proctor and gamble believes the way to bulk up sales is to slim down. all that and more tonight on "nightly business report" for friday, the first of august. i can't believe it's august. good evening i'm tyler mathisen. >> i'm sue her rira

proctor & gamble is getting ready to dump ivory after the 135-brand that floats is about to sink. >>> your 401(k)? it could be worse. a report says a third of us have nothing saved for retirement. >>> amazon fire smartphone gets rave reviews but not from consumer reports. they're here to tell us why it is not the ultimate shopping tool. "the willis report" where consumers are our business starts right now.

head of the veterans affairs, robert mcdonnell, he's a west point grad, he used to be the head of proctor and gamble, so a lot of people hope that that management experience will help him with this sprawling bureaucracy. since the time that all of these allegations were proved true, they have reached out to more than 200,000 veterans from the va to get them off wait lists, they have added more clink hours, they have gotten more staff, but they needed this sweeping bill to happen and it was that rare show of bipartisanship. having said that, even the people who support it, acknowledge that nothing was going to be a panacea, this one bill isn't going to solve all the problems overnight, but it is an important step forward. >> part of this bill as well deals with some of the these bonuses that were also quite controversial, chris, that you well know and reported on. some of these va employees were receiving. >> that's right, so one of the things that happened, they were tying bonuses in to keeping those wait times short, getting people moved through, so obviously what happened was there was

proctor & gamble, clorox, bad quarter. kellogg's, terrible quarter, and they all bounced and bounced big. that's heartening for anyone to see, stone walls, i want to get behind them. sometimes not having a real 2% to 3% bruising when you could largely expect one is important. maybe it's as important as actually having a full-blown rally. here's the bottom line, i think this market demonstrated a resilience that must be remembered. file today away. we should've been crushed by some very high-profile blow-ups, we weren't. and i think sometimes not having a real one, two, or 3% bruising when you expect one to happen is more important than having that full blown rally. and that's exactly what happened in today's positively bizarre session. let's go to ray in wisconsin. ray! >> hi, jill, boo-yah. a lot of sears stock, and i was wondering what your thoughts are on the company. i heard they were going to be selling sears canada. and i need to know whether to hold or sell. >> i've been recommending you only be in the strongest ret

it has become the rallying proctor for protesters in ferguson, missouri, as they have encountered police. hands up, don't shoot sign appropriated from eyewitness accounts that suggest, again, and confirmed as of yet, but eyewitness accounts that michael brown himself had his hands up when he was shot. and that is, right there, live as you are seeing come a tear-gas canister being fired at those protesters who remain -- this is live footage coming to us. that is a tear-gas canisters being sent towards the remaining protesters who are occupying that main thoroughfare near the cutie market that with the site of the beginning of this story, as people understood. later it was not confirmed that the owner of that market had called the police, initiating what later ensued. police now, again, continuing to fire on protesters. those protesters, as far as we can tell, just standing in the middle of the street. again, putting their arms up in what has become the rallying symbol for protesters. where are you right now? >> i am further back down at the sight of where michael brown was killed. i am at

♪ >> proctor and gamble is trimming the fat. his biggest move since returning to the company, eliminating 100 of its brands to focus on just the top performing ones. julie hyman has a deeper look into their restructuring. will be getting rid of nine d teal 100 brands which will leave about 80 in its portfolio. what is interesting is the brands they are getting rid of, whether they sell them or spin them off in some way, account for only 10% of revenue and five percent of profits. we are talking about shutting the least profitable brands. this is a continuing effort on his part, ever since he came back to the company last summer, replacing bob mcdonald, to streamline png. the analysts i spoke to were positive on the moves, saying it would allow the company to keep costs in check, focus on the core. i asked if this was just an issue where consumers are over branded, too much to choose from, but it depends on the segment. retailers and consumers have an apt to -- appetite for many kinds of detergent, but fewer when things for -- wh

i am having trouble reading the proctor this morning.e will show you some of rory's interview later. of tiger on market makers starting a 10:00 a.m. eastern. coming up, chances are, you know someone in public -- i'm pretty sure they make the nikkei he -- nicotine kind. we will see how high the trend gets. ♪ >> am. all tobacco reported a smaller drop in revenue than analysts estimated. the world passes largest cigarette company named weakness in iraq. it also said it was on track to complete its acquisition of a pack of u.s. cigarette brands, which it gains last month from the lorillard megamerger. the deal included blue electronic cigarettes, the top selling in the u.s. the second-largest e-cigarette manufacture in the u.s., although your biggest market is here, you expanded recently to australia and canada as well. how important is this globalization and how is it going? i see a lot of people shaping here in the u.s.. vaping here in the u.s. primarily on the u.s. market. you of other markets, whether it is u.k. or other parts of europe,

proctor and gamble has been a bourse stopper but not today. is leading the dow.reported profits up almost 40%. for companies that size not bad. nearly 4% up. justice ruth beta ginsburg sat down with katie couric and made some controversial comments about the male supreme court justices who voted against tehran hobby lobby. >> do you believe the five mail justices understood the ramifications of their decision? >> i would have to say no. i am ever hopeful that if the court has a blind spot today its eyes will be open tomorrow. >> you do in fact feel these five justices had a blind spot? >> in hobby lobby? >> yes. stuart: nearly fell off the chair when i saw that. let's bring in judge andrew napolitano who is with us, quick reaction to what you just heard? judge napolitano: good morning. always nice to be with you even if i am not physically with you. i nearly fell off my chair as well because justice ginsburg's violated a number of unwritten rules of etiquette of the court. one is that you confine your criticism of your colleagues to your criticism of your colleag

. >>> proctor and campbell is going to dump brands. executives discussed earnings and will lead with the portfolio of brands. officials did not identify the brants being cut. some will be sold off to new owners others will be closed down. and it will sell many of the best known products found in homes. those include tide, charmin and pam pers and crest. >>> and a law student has filed a class action lawsuit over privacy violations. he is organizing the 1 million users to join him in the battle. and they claim there is a list of violations starting with participation in prix programs and tracking web pages why facebook violates the lifesy -- privacy laws. it was filed on friday. >>> and couple is using styrofoam blocks to frame their 1400 square foot home in texas. they wanted to help the environment. it costs less. it is less than $100,000. >>> and we take a look and seeing a very thick layer of fog. every mercedes-benz is made with the highest level of engineering... design... safety... and performance. our latest creation is no diffe

jcpenney, proctor and gamble as well.lut. >> great talent leaves the company rs but there's a small circle of people whom others believe are the only ones. >> maybe it's stability. this is the guy that built aeropostal to what it was, you know, now -- i don't know. we're also watching afterle, we should say. i guess -- actually not far from a hundred dollars a share after the stock split. i guess middle of september is when we'll get the new iphone launch. might be the point which you decide buy heading into the fourth quarter. correct me if i'm wrong. >> yes, leading up to it. the stock tends to peak before the launch, but a lot of enthusiasm and momentum into the big launches, the sapphire glass, everyone's talking about, the harder glass that does not break, giving momentum and enthusiasm and people are due for the product refreshes, upgrade to the new model. shares of elizabeth arden on the move. disappointing results, the celebrity fragrances not selling like they used to, down 25% right now. just closed a stake from

. >> proctor and gabl bl is about to dump a bunch of brands.e got to get smaller before you get bigger. >> interesting point. there was this attempt to spin off the pc business a couple years ago by meg whitman's predecessor and that -- there was a big push back against that approximately meg didn't want to do it. i think there's a possibility -- there's a consistent push to tried and consider divesting. one possible place to look is printing. that's not growing much. there's still some cash management and still some return on equity that you could manage there. might be a decent private equity plat. >> cloud and data center. areas are growing in the big companieses and they are really not a presence at this point. >> who would buy the printing business and at what proint price? >> if they were the printing business is is is very profitable. the prining business is a great business to be in. and it has the highest margins in hp. they could make an acquisition and spin it out as a printing company and get all the low margin businesses out. i thi

i'm sorry, you walk across the street from macy's and you're in cincinnati, you run into proctor & gamblesh, we're having trouble selling brand names. i wonder why. that tells you kind of where the consumer is. they're shred, they're saving money and they're being very careful about buying goods. >> and i'm looking at noodles and company, one we've been watching. last year, the food ipos were so hot. it looks as though they've missed a little bit with regard to earnings and revenue, shares dropping after hours. jon fortt? >> well, really, i'm looking at what the techs have done today, if i could back out of that a little bit. pandora up more than 10%. maybe that's some on takeoff rumors. we had the cfo on "squawk alley" this morning. yelp up more than 6%. also, palo alto net works, which is interesting, given cisco's report coming up, and on the down side, you've got king. so, while there are some questionable things happening and some downside surprises out here, there are also some companies along the margins that are out-performing. so, it will be interesting to see what cisco does in

and no matter how bad it gets in ukraine, does that affect minimum americans buy "post-gazett proctorble products. >> and to zach's point, let me read you off the list of tech stocks i follow up 15% or more in the past month. first one, twitter, up 29%. then goufz the viva, linkedin, yelp, gopro, and finally, arm, which is up just over 15%. a lot of those had had nice runs, high valuation. i mean, especially diva, which had a run of, my goodness, quite a bit just today, up 20%. these are kind of hope stocks. they're growth stocks. so, some of that cautiousness that had been in a little bit earlier, maybe a little bit out, at least with the people who are trading in august. it has been a light volume month. >> i'd say, kelly, the one area that's kind of breaking this pattern so far in august was europe and germany specifically, and that's a place, zach, where i think we would agree that the ukraine is having an impact. it's affecting business sentiment. they're putting capex plans on hold, they're putting job creation on hold to a degree, and that does matter for the world, potentially

let's not forget proctor & gamble wants to dispense their brands. >> 100 brands. >> they moved their beauty headquarters to singapore a few years ago that slipped under the radar. this is been happening a while. >> doesn't the government have other chips to play, they have so many other miscellaneous tax breaks, couldn't the government threaten to take that away? why not just do that instead of using rhetoric? >> they could. carl levin says, if you want to invert your drug company, we won't mess with you. kit be done. >> i'm not defending corporate tax rates but saying if other countries offer you a better deal, corporations are going to look at the deals. and 30 years ago when we go back to corporate tax rates from the '70s, they were much higher. but you didn't have to compete with moving to dub lip sing lynn or singapore. >> and the small companies end up paying the tax rate. anyway, another story on the radar, half a million people in toledo, ohio, are still without water. the area is in a water emergency. unsafe levels of a toxin have seeped into the water. the national guard is